How does Eben Pagan Does it?
You know, I was minding my business yesterday evening and suddenly I got a call from my friend Neol. He said “Dude, It’s really crazy you know”. I am thinking “what the hell?”
He started explaining, “you see, I was watching Eben Pagan’s videos and then suddenly I decided to do some research on it. Do you know Eben pagan Started with Internet marketing Niche around mid 2007?”
I was like “Yeah, I know but he’s online since 2000 or something”.
“Dude he created almost 8-9 products in about 32 months”.
Whoa, really?
I never noticed… (of I started counting it’s really 9 products and then lots of content to give away as bonuses and free stuff).
Technically he’s creating 1 product every 3 months… Damn that’s efficient.
So the question arises
“How does Eben Pagan Does it?”
My first response was, “Duh, he’s got his A+ team behind him, it’s easy”. In reality, the thing is completely different. Even if you have a Top class Team behind your marketing process, it takes effort, dedication to create so many high quality products.
So far I’ve known Eben pagan or david deangelo (in dating niche) never created a sucky product.
Here’s a list of the Major products he created.
- Connected
- Self Made wealth
- Ignition
- Internet marketing 101
- Modern Guru Series
- Guru Home Study (Seminar + Home Study Course)
- Get altitude (Seminar + Home Study Course)
- Guru mastermind (Seminar + Home Study Course + Monthly Subscription)
- Wake up productive
Almost all of this products are Pricey. He never cut corners on the products or the price. Now wonder his company is making more than 20 million per year just through online marketing.
So what’s his secret?
The Secret is _____
(The secret is his metro look 
)
The secret is “Creating systems”. I’ve few of his products from both markets (dating and internet marketing). I’ve seen a sort of consistency or formula behind his products.
I am sure he has a system to create products at lightening pace.
For example. Most of his products are created from Seminar he does (Double Your dating Advanced seminar in 2000 or Get Altitude in 2007).
The content was the product gets automatically produced by this method (it’s harsh to say that because it takes HECK a lot of effort to present a seminar than a simple ebook).
If you closely look at the content, you’ll start noticing a structure in almost every product he creates.
In fact that is true for almost every good marketer.
Why Structure Produces High Quality Content?
You need a structure, an outline or a plan to push your content and make it high quality. Think of structure as a foundation for the upcoming content. When you put your content in a structure, you start putting elements that are necessary for any high quality product.
For example, if you produce content haphazardly or without any plan, people will feel cheated. There are different personality types of people and you need your content to match their types.
Damn that sounds a little crazy? Isn’t it?
Yes, it is. And that’s why when you create a structure it creates good content.
Did you notice the structures in one of my articles (Introduction, body content and conclusion). With body content, I can divide the content into many parts and sub parts.
The same goes for your ebook (ebook is nothing but many articles put together but the whole ebook needs a structure).
Going back to personality types. You need stats for people who like to think with logic and then you need stories and metaphor for people who are right brained. When you start mixing these together, it attracts both kind of audience.
What you can do to create a structure?
Now take a 2nd look at this article. This article has a noticeable structure behind it. It has a story and it has some facts and figures and more importantly it has something that you can use it right now.
What you need right now is to start creating product outline or structure.
Here’s what you can do.
1. Create the structure yourself – This is bit hard to do but not impossible at all.
2. Rip apart the index of your favorite product and see how it is structured and then follow that structure yourself. For example When I started creating products, I was highly influenced by the products that Late Corey Rudl had created (Internet Marketing tips).
3. Get some help – This is the costliest way to do it. But again, to make things easier and save some time, it’s often better to ask for help.
Do you now understand how eben pagan creates High quality products in 3 months or less (damn that sounds like a cheapo headline, LMAO). My friend doesn’t like to create content he’s more of marketing and sales guy, so he often comes to me with thought provoking questions and ideas. I am glad for his question.
BTW, For those who don’t own Get Altitude, You should get it. Though Eben is often coming out with new products I still think Get Altitude is his Best stuff.
Andre Chaperon is pretty right about milestones
I was just checking my inbox and there is an email from Andre. He is one of the few marketers I care to read emails or promotion offer and give a 2nd thought.
Why?
Because he sells good products and promote good products.
Anyways Andre made a damn good point at http://imade500faster.com/ (his promotion about Anik singal’s new product, it’s closed now).
People remember milestones.
Though his argument was he didn’t remember his first sale, but I do mine.
I also remember my first $100 a day, then $500 a day too… Heck I know the name of the person who I sold when I reached 500 dollar for the day. Granted I do have sharp memory.
Why these milestones matter?
Photo by parislemon
In Neuro Linguistic programming, we learn how our brain focuses on key emotions and anchor the feelings associated with it. It doesn’t matter if the feeling is positive or negative.
The anchor is created and then we chose to live with this anchor (good or bad doesn’t matter at all). It pretty much takes “living in the past” to extreme level.
If you are positive oriented person, you’ll remember most of your successful anchors and emotions. Same for negative oriented people.
These emotions can help you succeed or become a miserable failure, if you don’t have authority over them.
That’s one of major reason for skills like NLP, Sedona and EFT are there to help people succeed.
If you want to succeed, add emotions to your goals.
My mentor used to say this a lot about goal setting. When you do that, you are ready to jump into unknown and go that extra mile to achieve your goals.
Ask yourself Why do you want to achieve this goal?
If you want to make money to impress your girl friend or show off your car to your friends then the reason you have isn’t going to make you go that extra mile.
But when you want to make money because you want to make sure your kids get that education that you didn’t, you are highly motivated.
Remember marketing saying, People do things to feel good or to get away from bad.
In this goal setting you are implementing both of them at same time. Giving more power to your decisions.
How to add emotions to your goals?
1. Make a goal (duh).
2. Ask yourself, What’s my reason for this goal?
3. How will I feel if I don’t achieve my goal (say in next 6 months or 1 year)?
4. How will I feel If I’ll be able to achieve my goal (time frame)?
5. What actions I can take now to take my step towards success?
6. Do it NOW.
7. Celebrate every single small success or Completion of every single step towards your goal.
Wow, I was talking about Andre’s promotion and ended up talking about goal setting. Remember like I said, These mile stones matter, The more success mile you have, more you’ll succeed and easier it’ll become to succeed next time in next project.
And boys and girls, men and women, that’s how you’ll learn how to be successful person.
PS: Mike Filsaime Just converted his Butterfly marketing script into GNU Licensedhttp://butterflyopensourcecode.com/ (means it’s free and you can add your own code to it). It’s good tool for every marketer to have.
Are you working more than 90 hours per week on your online business?
I am going to tell you my own story. It’s stupidly crazy.
You know when I got out of school at the age 17, I wanted nothing to do with 9-5 job with no job security, fixed income and blah blah (typical American dream, though I am an Indian).
I decided to start up my own business. For next 12 years (till date), I’ve worked harder than anyone I know. I’ve worked smarter than anyone I know. But It still burned me out regularly.
I started noticing few trends in my life. I was working over 100 hrs per week (that’s around 16 hour per day). Most of my that time I spend in front of my pc.
(
Kill Me now by emme-dk)
I ended up getting fat, screwed up my eyes and knees in this process.
This made me take a look at my life seriously. What was I doing it wrong? I am making money but at what cost?
I started journaling everything I was doing (god knows why I stopped journaling when it was one of my main habit) and realized something mind boggling.
“I was pretending to be working”
This shook me to the core. I was spending 15 hr a day in front of computer but my productive hours were only couple of hours per day (even less sometimes).
Remember Tim Ferries 4 Hour Work Week guy?
I was technically living the 4 hr work week while screwing up my life working for 15 hrs.
Can you believe it?
It was then I made decision to not be the guy who pretended to work for 15 hours a day.
I asked myself…
How Can I Avoid pretending?
by showmeone
I made a simple list of things I should be doing and started planning my day in complete detail.
It was at the same time Eben Pagan Launched his product called Wake Up Productive.
One of my major break through idea from that course was
“Multi-tasking kills productivity”.
Getting focused on the one task and make sure you see it to be completed gives you better result. The best part is that you get things done faster.
Trust me it does load of good for your confidence, your ego and saves you lot of time.
So when I am working I normally switch off my mobile, phone, lock my doors and try to focus 100% on my work.
What changes it made to my life?
First of all, I am working for less than I am used to.
Second I get things done faster.
Third because of this obsessively focused routine you add quality to your work.
Fourth, GF is happier.
Fifth I am healthier and enjoying my time practicing martial arts (one of my love).
Sixth, I am planning and expanding to do far more business in this year. For those who don’t know I jumped offline last year and started my business there.
Seventh, No More procrastinating and then feel like shit because you haven’t done anything.
So How can you start making a massive change like me?
By starting small.
It’s counter intuitive but if you try to make a massive change in your life, you brain will go ‘Phlethhhh’ and you lose all the momentum. Your brain resist change because it has become your habit. If you try to do much, you’ll feel little scared and it makes you procrastinate.
- Start by fixing 30 minutes for today. Make a commitment to write a simple article for your blog or website. That’s it.
- Get a Timer.
- Every day, add 5 minutes to previous time.
- Take break after every 1 hour of focused work.
Like I said, start today by focusing on small task first. If you want to put a time on your computer then you can use Action machine to help you with.
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