Day 8: Working on Your first product.

Today you are going to more typing than whatever you’ve done so far.

I wonder, if you have created some adwords campaign and generated few leads. If you did, then I know you are wondering how to communicate with them. Well to start off, I’ll give you a very neat idea. With this idea you can communicate with your subscribers for at least 7-10 times.

How to communicate with your subscribers

Let’s say you have created the e-book from 7 articles from different authors. Now they’ll be the reason to communicate with your subscriber. Wondering How?

Here you go, Next time when you write an email for your subscriber, then write something like this… (Note: this is just a basic template. You have to write letter on your own. Don’t follow this template word by word)

“Hey Varun,

Did you read the book I sent you? It had excellent tips on _______. If you haven’t read it, then I suggest you to read ______Tips on page 3. It’s By Author (name).

He discussed how you can save ________ on your _______. If you are interested in reading just this article then go to this webpage I’ve published.

Yourwebpagegoeshere.com

I Highly recommend you to use these tips and make difference in ________.

Regards

Varun

It was Easy? Wasn’t it?

Now you have 7 Reasons to contact your subscribers. If you don’t want to use this method over and over then you can add some of your own comment about the author. (Note: Don’t go against the author in the article itself, even if you do go against, it has to be very subtle. Rather say how your idea can supplemented and get better results with authors.)

Creating Your first product?

From now on you’ll work towards creating your first product. I know you might not be author of my caliber but it doesn’t take a genius to create few products. All you need is to work and take fast action.

What kind of product you should create?

You have options from creating e-book, audios, video, teleseminar and so on… What kind of product you should do?

Frankly speaking its all about your own preference. I am more suited to writing, I try to avoid speaking and other stuff… If you hate writing, then you can easily talk into taperecorder and record your first product?

Ok here’s a trick question for you

If you have to create a 60 minute Audio/video, how long it would take?

Now think hard on this one. Because answer can vary. I know people who can create video in 60 minutes or less and then some people who’ll take forever to finish. It’s just 60 minute video. How much time you need?

Don’t try to create a perfect product. If the video quality is bad but the content is not, then you can mention that… If you wrote a few pages less than your average e-books in your market, mention that… As long as you are not fleecing your customer, they won’t mind. Just tell them upfront.

My first product was just 24 page e-book(rather I say report). It took me less than an hour to write that thing. My second product was 30 page report and it took me few hours.

Here read this post for more info.
How to Create Your First Product in 60 Minutes

More on How to create product faster than speed of thought

If you are still hesitant about creating your own product, then you should focus on affiliate marketing (even there you have to create some sort of products as tactics to increase commision). Anyways you can also hire a ghostwriter to write or create products for you.

Remember you don’t need the book with 400 pages or 12 DVD of videos with 24 audio cds and stuff like that.. Start small and then build.

I hope you learn from my experience and stop worrying about things like perfect product.
Varun

August 27, 2007 | Filed Under 30 days to Online profits | 2 Comments 

Day 7 Generating Traffic To Your Website

For day 7, we’ll discuss some traffic generation strategies. Right now you should have your name capture, ebook (as a freebie) ready.Getting traffic can be really complicated. There are many ways you can use.

From my point of view, you should create many hubs of traffic to your website. If for some reason you lose one of your hub, your business doesn’t get effected by it. Right… This might be cliche, but don’t put all your eggs in one basket. Distribute your risk evenly.

To help you out in generating more traffic for your site, here are some of the surefire ways to increase your traffic starting from yesterday.

Invest in good advertising with Search Engines (Pay Per Click).

This will be today’s main topic and I’ll make you an expert in Pay Per click in about an hour or so. Yes, it can be that easy.

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

Use Viral Marketing.

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

Write Articles that can lead traffic to your site.

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

Become Expert in Pay Per Click.

Today I’ll use the best way to get traffic. If you use this, you can start getting traffic to your website in about an hour.

Now you must have heard about Pay Per Click, where you pay for advertisement that brings you traffic. From my experience anyone who masters this will never have traffic problems.

The Mistake That Could kill your moral.

Now often beginner in internet marketing starts very conservatively. They have this belief, why waste money when there are free ways to get traffic. Now that’s true, but even implementing free methods will take time.

More over, trying to use press releases, articles and other methods are not the kind just you can get up any morning and use.

This is the reason I am trying to think about using PPC.

Step 1 : Learn Basics on Google Adwords.

Here is the book on Google Adwords you can download (for free) and learn the basics on PPC. I’d ask you to print it out and read it couple of times. It contains all the basic (and some advanced) knowledge you need to know for using PPC.

Step 2 : Beating the Google Slap.

Last year google killed quite a few affiliates and beginners with a one single slap. It literally killed “Google Arbitrage”. There was lot of hue and cry by marketers.
Actually this slap killed business that weren’t build on solid foundation.

Anyone who picked up thousand keyword and trying to get traffic for like 5 cent was wipe out. I was pissed too with this change for a while. There was ton of so called guru’s with their useless advice. It was really crazy until Mr X(Author of Adwords blackbook) came onboard and helped out.

As I bought his product, he gave his customer timely advice on making some changes to their strategies. Surprisingly the advice was very basic and it worked.

His advice was, Your adwords ad and your landing page should be highly related. if you are trying catch all landing page with 10000 keywords, you are in for trouble.

The basics crux of his advice was

Create highly focussed keyword campaign and their landing page must be relevant. Rather than creating one campaign with many keywords. All you need to do is create focussed landing pages.

Now this sounds like common sense. But creating focussed keywords take time and effort. 90% of people aren’t willing to do this. If they do it… they’ll succeed. No wonder they are the one who cries foul everytime google does something.

You have no idea how much this advice helped me.

Step 3: Choosing Right keywords

Ok in our keyword research primer, I talked about buying and information keywords. You are better off using buying keywords for your adwords. Information keywords will not be as good for you when you are just starting out.

Unless you are good at converting window shoppers into customers, you are better off with buying keywords.

With this advice, you are armed with complete knowledge to get traffic using PPC. There’s nothing that can stop you now (except yourself). So take action right now…

Varun Pratap

August 26, 2007 | Filed Under 30 days to Online profits | Leave a Comment 

Day 6: 4 Step Method of Capturing Leads with Name Squeeze

So far we have finished with most of the research activities meant for 30 day period. If you have been following then, you have found a niche for yourself, found good keywords and spied on your competition.

Today we have lots of stuff to do…

Lets clear up the mystery with gathering articles.

If you have 7-15 good high quality articles then you are ready to proceed with this step. With the articles you are going to create a free e-book as a bait for email capture. Here’s a step by step process for you to follow.

Step 1: Identifying Solution To Problems

I want you to identify which articles are providing solution to the main problems within your market.

If you are having problems in identifying then you haven’t done your research on the market.

Here’s a Tip: Go to popular forum in your market and find out the questions people are asking again and again.

Step 2: Create a Step By Step Methodology

People love everything in steps, if you want to provide solution to any problems this is the best way to go. Even in this article I am doing in Step by Step. Right?

Ok let me explain, if you are writing for Creating Profitable websites, will you talk about SEO before finding your niche? Nope…

So ideally your method would look something like this.

Step 1: Find Your Market
Step 2: Find your Keyword
Step 3: Create your website and Optimize for your keywords
Step 4: Create Optimized articles regularly based on your market.
Step 5: Rinse and repeat from Step 2 – 4.

Simple as 1.2.3…

If you are worried about giving your leads away with having articles from different authors, then you can do few things. Either stop worrying about it or you can write the whole thing down yourself.

But I want to give you more time spending on things that brings in money. The time It’ll take you to write an ebook (15-20 pages). It’s better spend on creating a better name squeeze or finding good keywords or researching your competition more thoroughly.

Step 3: Create a Name Squeeze Page

There are basically 2 types of name squeeze. One which basically brands your product. And Another which brands you as an expert. As we don’t have a product, we’ll have to brand ourselves as expert.

Branding Your System Name Squeeze:

There’s no better example than Doubleyourdating.com’s namesqueeze. From the website name to the ebook and then the whole series “Double Your Dating”.

Here’s an example of DYD name squeeze.

Branding Yourself as an Expert:

This technique has taken a beating after people started realizing how much money David Deangelo (Eban Pagan) was making. Unfortunately what people don’t understand the idea of branding.

I think even in Dating community only 2 people have been able to Brand Their products (thus branding themselves), They are Ross Jefferies (Speed Seduction) and David Deangelo (Double Your Dating).

This is a technique which I have seen Ewen Chia using it masterfully. There are others who are using it effectively…

If you want to brand yourself, then you have to get in the action itself. You can use this type of name capture method.

Step 4 : Where to Redirect After Capturing Email Address

After you’ve gotten Email address of your visitor you have an option to redirect him to
Either

1. Using your Affiliate link to some product in your niche or

2. You can pre-sell some product (s) with a review. It depends on how you feel about it (actually its about how much you trust other guys marketing skill to convert leads into customers).

Well this concludes the 4 Step method to build your Name Squeeze. In Day 7 We’ll start generating some traffic to your name capture page.

Varun Pratap

August 25, 2007 | Filed Under 30 days to Online profits | 2 Comments 

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