Best Resource for Copywriters
If you are an aspiring copywriter and want to build your own swipe file, then you should be heading over to this blog in a hurry… Really… it’s great resource to check out old proven ads from copywriting experts.
http://www.infomarketingblog.com/
Lots of Gary Halbert, Eugene Schwartz, Maxwell, ogilvy Ads there… You’d love it
That’s my money you got there bud…
That’s my money You Got There bud.
I remember a time when I used to wuss out when it was about to ask for my money. I know I have done my work and provided services but I really used to wuss out.
It was really a difficult habit to break for me. In my consulting with new entrepreneurs, freelancers, they immediately raised their eyebrows when I asked them to increase the price of their services and products.
I often found out they are eager to under promise and over deliver. Now that’s a great mindset. Heck, I just realized most entrepreneurs are in the business, because they thought they could do the job better than the guy who was giving bad service.
Quality is relative to the price.
This same problem carries over to Internet Marketing. When you’re thinking about pricing, I bet the very first thing you’re likely to do is say, hey, so what is everyone else charging for similar products? And you may go from there.
Right?
Now there’s nothing wrong with doing this at all, but there’s more to think about, and a lot more questions to ask than a simple can I beat what this guy is charging for his service?
Your price doesn’t have to beat everyone else’s out there for you to get sales.
Guy Kawasaki summed it up the best. He says “If you are talking to your customer, then think of it How it’s your money in her purse”.
You’ll go broke by competing on Prices.
You really need to be aware of what other people are charging for their products, but that doesn’t by any means signal that you have to go out there and beat them. Instead beat them by strategy not by pricing.
Here are few rules you should remember.
Rule 1: Premium Products Sell at Premium Prices
So, here’s rule number one. If you have a great premium product, don’t be afraid to bump the price up. You do not by any means have to beat a competitor’s price to be competitive, in fact, by putting your price up, it’s quite possible that you’ll outsell your cheaper competition.
Why? Because a higher price screams quality. Don’t, for one moment, believe you have to have the best price to make any sales. That’s just not true, you just have to have the best sales system, and of course a premium product if you really ever want anyone to buy from you again.
Rule 2: Wowing Through Price Is a Bad Move
The fact is, if your price is too low, people look at you and wonder why the heck you’re charging that tiny amount. They’re saying, “Wow, look at how little that costs. There can’t be that much to it.”
Just try to remember how many times you, your spouse, kids or your friends have bought something because it’s the expensive of the two…
Try to remember how many times you’ve thought “Eh, Its expensive, it must be good”.
Try to remember how many times the expensive product was just ok, yet everybody thought it’s isn’t a big deal. And you defended, but it’s the X expensive brand.
Rule No 3: Don’t Be Afraid
Too many people are afraid to take the leap and price their products as they believe they’re worth. Too many people look at competition and think they have to cost less otherwise no one is going to buy their stuff, or they’ll make less money out of it.
If you notice my consultation service as an example. I AM NOT AFRAID OF CHARGING HIGH. Do you think you can put price on the experience and knowledge I gained while I was building business? Heck No…
If for some reason you are still afraid of charging High… Then first charge high and Add more quality to your product/Service. I have a strong belief that I can Give more than I am charging for. and I do.
So are you going to charge high price for your services/products? Don’t forget quality is relative to the price.
Do You hate Re:?
I was checking my emails just now and I was noticed I get tons of emails with a headline starting with
Re: Your headline goes here….
Now Re basically suggest that someone wrote back to your email and often make you open these emails (to follow the conversation).
Frankly speaking this is really underhanded way of getting attention. About a year ago they were using “You made a sale” or “You got a commission”. I remember I un-subscribed from almost every guy’s list who sent me with this headline.
I sometime wonder if marketers think we are stupid dumb farts?
If you are using these kind of tactics, you might get a few emails open but people will become blind to these tactics sooner or later.
Attention Marketers : How about becoming honest for a change?
I learnt most of my email-ing techniques from Jimmy D brown. Frankly speaking his methods works like gangbusters in every niche. I get High open rates for this website and other websites. When I am saying High, I do not mean 30-40% open rates… No even better than those.
If you check people like Ewen Chia, they are not using these tactics… I have a swipe file of his email from last 2-3 years. He isn’t using these tactics. Do you wonder why?
If you are a marketer out of ideas and using these tactics. Here’s how to become better email-writer.
Step 1: Get a new gmail account. Yes that is necessary.
Step 2: Subscribe to every marketer you know of in varieties of markets too. Try dating, health, Internet marketing, self defense etc.
Step 3: Notice which emails you read and figure out WHY? Why did you opened that email? Why did you read that one and clicked on the link.
Step 4: Start using same tactics that worked on you. You want people on your list, who are like you, who shares same thoughts… So you’ll be sure that these people will open your emails.
See was it really that hard to get new ideas? Nope… So don’t be lazy. I know marketers wants to be lazy and get cash while they are sleeping… but sometimes you should wake up and see the light.
Using Firefox to Write more, Faster and generate traffic.
Are you using Firefox to generate more content and traffic to your website?
No?
Then here is very simple guide to generate as much content & traffic you want using firefox.
So if you STILL haven’t installed firefox in your pc, then go to http://www.mozilla.com/ and download latest firefox. Here are 2 tips to put your firefox on steroids.
1. Use Firefox Search Engines : Right next to your URL, there is a box with G logo, this is one of the search engine built. You might not see the List of search engines I am using right now. So you have to click on the manage search engines.
Next click on the Get more search engines link on the box.
You’ll go to a list of search engines. Where you can select all of your favorite search engines that you need to go.
I’ve added yahoo answers, wikipedia in my list for researching and generating content.
How these sites’ll help me?
Simple, whenever you want to write more content and just can’t come up with ideas, then just head over to yahoo answers tab, and search on your topic. You have one of the most powerful system with “content on demand“.
Well, I’ll it up to you to figure out how to use this resource best possible way.
2. use Scribfire addon for mozilla: Download this plugin and you can write your blog with this nifty tool.
“ScribeFire (previously Performancing for Firefox) is a full-featured blog editor that integrates with your browser and lets you easily post to your blog. You can drag and drop formatted text from pages you are browsing, take notes, and post to your blog.”
You can use this tool to write more content whenever you are surfing and ideas pop into your head. Great plugin to start with.
Oh Did I talked about how to generate traffic with?
Its very simple, more unique content means more traffic to you, Using scrib fire and yahoo answers can help you get more incoming links to your blog/website. Rather than explaining I’ll let you do some hard work and figure out how to do it. Because this way you’ll learn more…
Otherwise post your response & experience. I’ll help you out with your problem related to this tip.
Create, Influence and Sell - The simple Internet marketing success system
Internet marketing success = Create products Fast + Traffic + Sales letter. More products you create more chances of your success increases… So where are you now?
Lighting fast product creation - Is it even possible?
If you have been following my strategies on the blog, then you know I can create short reports, ebooks in no time (my best time is 45 minutes for 20 page e-report). I like to push my limits, so I ended up with this my new product. From start to finish in 28 minutes. My next product was even lesser than that… How did I do it?
Here are steps you can use.
1. Researching your niche.
I know what you are thinking? this has been hammered to death many times, but hear me out. People always start opposite. They start with a product idea. I don’t want you to do that… You’ll start with a market and then drill down the multiple product ideas. I want you take a look at the niche you are in. Think of ways to narrow down your niche more. This is very important step. Find a market or product idea that has decent searches on daily basis and don’t care much about competition.
If you are knee deep in any market, then you always have an idea about these kinds of narrow niche ideas. That’s why I asked you to start from your own niche rather than trying to find a new one.
2. Decide on the product type.
After you have drilled down the niche, its time to decide how you are going to provide the products. Now my preffrences is written material material. I can type faster than normal folks and my mind flows better while I am writing.
3. Create your product.
Remember this is low entry product, so you don’t need to write 100 pages or create 2-3 hours of audio. You can create few pages of material, format is out properly in about 30 minutes or so. For example you can create 1/2 hr of audio product discussing the problem in the niche. There is no magic in here. You have to work it out.
The PLR route doesn’t work in this method. Why? because PLR products are way too general. Same for public domain products. So in the end you have to do it yourself. If you are doing it yourself, then you can create and start selling your product in about an hour.
Learn How I create products from idea to researching competition to creationHow to create products“.
Blogging tips : The correct way to start blogging in 2008
With so many changes in internet marketing & blogging, this topic suddenly become so darn confusing. When few years ago, you only needed something to talk about and blogspot. This blogging guide will help you get started in correct direction.
I started blogging in November 2004, It’s been more than 3 years for me using blogs as business. Having seen the changes in Marketing and Blogging world, I wonder about this new found complexity in blogging. Earlier all you need a topic and something to talk about. Then came blog and ping, tag & ping, now social bookmarking… So What exactly is correct stand in this confusion? I am going to clear this in this guide today once and for all…
Blogging for business has only 2 key ingredients
If you are blogging for part time income, then you only need to remember 2 key ingredients. They are buyer and seller. That’s it. If you are a blogger, you become a medium of communication in between these 2 people. That’s where you make your income. If you remember Sony fiasco, when they tried to influence the crowds with blogging. They created these 2 people because they understand that blogging is a medium of communication.
Think of all the pro bloggers are new wave of journalists who writes about the current, past and future on internet.
Think of all the pro bloggers are new wave of journalists who writes about the current, past and future on internet.
How to Join the ranks of pro bloggers?
Like I earlier said, You only need to find 2 key ingredients, you’ll find things to write about. You should stop worrying about the changes, Web 2.0 is more than just social bookmarking. So here are few key points you should remember.
1. Blog for Fun & Profit : Listen, this might not be for everybody. Some people are suited to become bloggers and some not. So if you don’t succeed, may be you are not suited for this, who knows… Why I am saying this? Because if you are not having fun while blogging, you’ll have hard time profiting from it. In that case you’ll need more marketing experience than blogging.
This activity needs passion of writing and speaking your mind. You’ll find some marketers updates blog almost on daily basis.And some do that when they want to sell something… WHY? Because they understand their limitations. I love it that’s why I am doing it for more than 3 years.
2. Your content matters : As others are saying, your content matters a lot. That’s why I suggested it might not be for you, if you hate writing. But here’s the secret, It doesn’t matter if the content is unique. What it matters is that your viewpoint in blogosphere. People read blogs for only this reason. They want to find out and confirm their beliefs. That’s where blogger comes in.
Here’s the harsh truth. You read & follow blogs for only 2 reasons… You either love the blogger or hate him. There are no in betweens.
If you just remember these 2 things, you’ll be able to succeed as a blogger and generate a decent part time income. Don’t forget the buyer/Seller key points. Don’t forget where blogger stands. He’s an informer a journalist.
How to tackle the social Media beast?
If you notice in this article I haven’t talked much about blogging softwares, techniques like tagging and pinging or social bookmarking… why? The reason is very simple. I don’t want you to think about complicated things right now. I am going to discuss this topic right now (in a while).
As far as softwares and other things are concerned. Here are few things you need to remember.
- Publish your own blog on your own hosting service. I do not recommend hosting at wordpress or blogspot. I use hostgator for website hosting. They have cpanel powered hosting services which can help you install softwares like in a minute.
- Use All in one SEO pack for Search engine optimization.
- Post regularly on your blogs. It takes work and effort to create a blog. Of course you can spam and create splogs but their lifetime is low.
- Interact with other bloggers.
This is the simplest way I can explain this to you. You can read more on “blogging making your presense felt
Now lets go to bookmarking and web 2.0
Social bookmarking for bloggers?
Let me sum this up in few words… “Bookmark often, bookmark a lot”. That’s the only social bookmarking tip I can give you. If you are in a niche market, then bookmark anything that interests you. Bookmark your pages, your competitors pages and everything that you think is related.
Share the love ;). Bloggers don’t differentiate. Of course you can censure your news (blog), but its more fun the other way.
The only idea is to have lots of ways for people to come in to your blog. Though I have found social bookmarking is not much of use, but I believe in creating multiple entry points to my website. Every article you publish, every link you leave and get they are all entry points to your blog. This will bring lots of traffic overtime.
Web 2.0 :What the, how the?
Believe it or not, so far in this article I have been giving you ideas on how to create a web 2.0 website. I don’t think of web 2.0 as long tail or whatever other marketers are thinking. I am thinking as a blogger and as a medium who is between the seller and the buyer.
When I told you to understand 2 points and becoming the medium, this is all about web 2.0. In web 1.0 where the only interaction between buyer/seller was in forums. These days marketers are creating many platforms where you have multiple mediums like these for example squidoo, face book, orkut etc.
Because of these mediums, news travel fast, faster than it was used to. That has become a critical point in all of these. In my earlier post on web 2.0 and “social media = useless traffic“, I eluded to this fact. I wanted you to understand.
If you have tried looking and researching the way normal folks (not marketers, they stopped being normal when they started marketing :D), you’ll understand what I am talking about. Its amazing looking at people getting influenced by the media (TV, internet, blog, forums etc).
some random article marketing tips
Today I am going to post my thoughts & observation on article marketing. I hope this helps you in your traffic building efforts.
1. Results with ezinearticles.com : I have found great results with this website. No surprise there. In fact I am only submitting to this website to generate starting traffic into my website. Here are few things you should remember:
- It normally takes 3-5 days for your article to show up on their site. My turn around is around 3 days.
- Don’t submit your articles close to weekend(i.e thursday/friday). I have noticed it takes more time to get my articles moderated.
- Submit multiple articles at one go to get better results… I found if I submit 2-3 articles one after another. I get better results.
- Don’t use PLR or any other automatic generated articles.
- Use your keywords in your title (they’ll show up on search engines). But don’t go keyword stuffing in your articles.
- Add call to action in your resource box.
- Don’t submit your content from your own website/blog to them. For better results its better if you can submit unique content. Or you can edit 50% of your article and then submit it.
I hope these tips on ezine articles will help you in generating traffic to your website.
2. Mass submission: Mass submission also helps in some ways… but I’d not mass submit ezinearticles article. Nope… I’d create another article to mass submit. I found Isnare.com’s services to be great. Though it takes time with their service (may be they are getting overloaded).
3. Duplicate content:What’s that? I am not worried much about duplicate content. My own goal using unique articles is very simple. I am piggy-backing ezinearticles reputation to get more visitors to my website. Nothing complicated.
4. Quality & Quantity : Like in my earlier post on “Does article marketing work“. I showed you, you have to submit many articles to generate traffic. With the way things are going, I am getting 160+ uniques /day (up from 42/day) with total of 6 articles submitted.
My goal is to submit articles daily for next 60-90 days… With the way things are going, I’ll increase my uniques more than 200+ in this month (hopefully around 300) . In 60-90 days you can get 500+ unique/day with proper article marketing in decent sized niche.
Again, traffic building has been touted as the “Secret art Only for Top guys”. But trust me its easy. I asked one of my friend about his recent niche website (content site). I asked him “How much traffic he’ll be able to get”. His answer was “In six-8 months, I’ll able to get 1000 unique per day”. His only technique is Link building.. that’s it.
Remember guys, its about learning and applying your techniques. I use Article marketing or blogging, My friend uses link building, another one uses forums and classifieds. Its not magic, it’s effort. We put more effort than our competitors than we let on.
The Easiest way to make killing on internet
Last year I trained someone on how to make killing with internet marketing. I was talking to this guy, he is another Indian I met by chance. He was telling me, how easy it is and How stupid he was to never listened(actually follow) to do things I told him to. If he had done earlier what I told him to, he’d be stinking rich by now…
Now the story behind all this is very simple… He asked me about the Easiest way to make money on internet. And I Told him the secret. For first 7 months he didn’t do what I told him to. Then one day in frustration he finally tried it.
When he did, he was able to generate $4800 in one week. Thats 7 days. thats 685$ a day. Oh did I told you, No list, No JV’s etc.
Don’t you think thats crazy??? and all this time he was saying how what I am saying is hardest thing to do… But You know sometimes the hardest paths are easy to follow. He finally found out.. I guess he’s not going back to other ways any soon.
Actually he was not wrong, I, myself used to think that this might be the toughest thing to do. I think he could have made some more as I was able to find many mistakes he did in those 7 days.
Don’t you think thats amazing. Though I believe he could have made more if he was prepared.
So today I am going to share This Hard Path with you. Do you know what it is?
Its very simple. You create a product and sell it.. HuH..!!!??? Don’t believe your ears?
But lemme comment on the Easiest Path. You see people tends to believe that If they are creating Adsense Sites they don’t have to work as hard as making a product.
Listen to me, The method which you used to create adsense sites is not at all different than create products and marketing it. Lemme give you a fast overview on the both methods.
Adsense Creation method :
Discover niche -> Find Keywords -> Generate Content -> Write Articles -> Optimize articles -> Bring traffic -> Monetize traffic.
Product marketing Method :
Discover niche -> Find Keywords -> Generate Content -> Create Product -> Set up an autoresponder -> Bring traffic -> Monetize traffic.
You see there is no difference. In place of writing articles you are creating a product. And in place of optimizing articles you are putting up autoresponder on your site. If you want to know how to create instant products then read my earlier post on “Creating product is easy”
For the same traffic, you can get better rewards with Product Marketing. As You’ll have many chances to sell it to your visitor (if you are creating your subscribers list).
So How to go about Marketing a Product?
Today I am going to give you some thoughts about this kind of marketing. and then We’ll start the series based on this topic. I’ll be discussing finer details of the steps involved. So Here you go…
If you create a product based on what you like, or what you think people will like, you will be extremely lucky to sell one single copy, and you’ll probably have to bribe the person to buy it!
By finding a small segment of a much larger market in which people are actively buying, and where there are not too many competitors, is the best chance you have of making money from selling your own product.
The only way to create niche products or services that become best sellers is to discover what your potential customers want.
What problems are they facing that you can solve.
What pain are they experiencing that you can soothe.
You have to uncover your potential customers needs, their pain, even their dreams and aspirations.
There are some ways to get this information…
- Use the search engines to find a number of forums related to the niche your’re interested in.Visit these forums regularly and find out what questions people are asking and how often they are asked.
- The same question asked by many different people on many different forums is a possible topic for your product or service.
- If you own an opt-in email list, send a brief survey to your subscribers to discover the problems they are facing.
- If a common problem emerges from your survey, providing the solutions to this problem is a possible topic for your product or service.
- If you don’t own an opt-in email list, you could send a solo advertisement to a few ezines with a large subscriber base and invite people to take part in your survey by offering a useful reward for their participation.
- If you own a website which receives a lot of traffic, you could use a popup to invite people to your survey.
Wordtracker.com is one of the most useful research tools on the internet. You can use it to uncover what people are searching for on the internet.Not only that, you can use it to find out how often people search for different topics. It is a great tool for discovering niche markets.
On its own, Wordtracker is unlikely to point you to your next best seller, but when used in conjunction with surveys you have a very powerful research tool.
Private Label Rights is by far the quickest method of creating your own product. The only real disadvantage is other people will be using the same content as their own, so if you use the contents “as is” you won’t have a unique product.
Do a search for public domain products and once you have found one purchase a copy and have it digitized (made into an e-book). Matt Furey has made million dollars from one of the public domain product.
If a product is in the public domain, it means the copyright on it has expired and you are free to use the contents.
You can copyright your new digitized product, meaning nobody can sell copies in that particular format.
There are many ways to start off your own business on Internet. But You need to have a Blueprint or a method which can help you start properly. If you look around this blog, then you know I have even shared simple blue prints too.
I guess that’s it for today. This is very simple step but really powerful if you implement.
PS: For Comments, brick backs, love letters and hate mails.. you can leave comments on this blog
Traffic : The Elusive Secret.
This is one of my old newsletter issue. I thought this issue would be really helpful for you. So I am reprinting it here… N`joy.
In some of my previous Newsletters you have learnt a lot about Creating sites, creating Virtual Real Estates (VRE’s), indexing your sites. So I thought Today I should talk about Getting traffic.
In my “Site Book”, I have a complete equation for getting traffic and it looks really complicated, but it is not.
Lets say You have been a good student and have done exactly what I taught you. You have researched your keywords, SEO-ed your web pages and written good content. This is what we call On Page Optimization. Which is basically in our hand.
Now I am going to talk about Off Page Optimization techniques like Back Links.
There are basically many ways you can get back links ie link exchange, paid links, article marketing etc etc…
My favorite way to get links in Link exchanges and Article Marketing. Well sometimes I use press releases too. But Link exchanges and article marketing tops for me./span>
Link exchange : There are many portals which lets you list your sites and exchange links with others. Now I suggest you guys to get links from related sites first as much as possible. But if you get asked for a link exchange from un-related sites, Don’t shy away.
You can give links to un-related sites too. No worries. People often ask me/tell me, their sites will get banned if they link to un-related sites.
If you need to avoid links then Do not link to bad neighbourhood. Check out sites for scrapped content, junk content or sites that are using Black Hat SEO techniques. Do not link to them.
Anyways, Lets talk more about Link exchange. You see whenever I ask anyone for a link exchange or someone asks me for an exchange. I always give them better option than a normal link exchange.
I ask them either for an Article Exchange + Normal Link exchange on Links pages Or
I ask them for Link on their internal articles as my site is related + Normal link exchanges.
Or
I ask them all of the above.
Now why Do I ask this? Well you can guess, any links coming from inside the site is better than coming from just links section. It has more value.
And you know what? No one till date has declined my offer to link exchange in this fashion as they also knows that this is good for their sites too. Understand it by looking at the image.
Scenario 1 is what Everyone does>
Scenario 2 is What I do.
Click on the image to get better View.
Now I have 3 incoming links from my sites. Of course I also give them links. What else I do is, sometimes I ask them to link to my specific pages rather than just home page. You can check the 3rd scenario.
Here you can see I am also getting 2 links to my Sub Section 1.
Now this is something that 95% of webmasters don’t do. It has helped me in getting not only good PR but also good traffic.
Another Important thing to take note is about the keywords you use to get link backs. I always vary the relevance of the keywords while getting link back.
Let me explain. Lets say You are using Keyword as “Weight Loss Diet”. Most often people will use this as a link to get link back. If you have your complete keyword anchored then it basically means it have 100% relevance.
Your code will look like this <a href=”yoursite.com”>Weight Loss Diet</a> 100% Keyword relevance.
If you write something like this <a href=”yoursite.com”>Help With Weight Loss Diet</a> Your Keyword relevance is 60%.
All these figures are basically rough calculation for you to understand. Relevance also counts where you keywords figure in the link.
This is where I love SEO Elite. You know when you are doing competitive analysis. You can check what keywords your competitor is using to get link backs. I check my competitors back links and try to get more than them.
ie. If they have 20 back links then I’ll take any random number above 20 and then try to get back links for them. I know other folks doesn’t use this odd method like I do… Everyone have their own methods. But I am just sharing this with you to get an idea on How to work on getting back links.
Phew… We are almost finished with this.
Before I close, I have one last thing to say. Be Consistent. You see I always see questions in forums like “How fast I should get links? What is the magic number for getting link back in a month?”
Well there is no such magic number. All you need to do is be consistent in your method. Keep working on getting links. If you are doing 100 links in a month, then keep getting those links every month…
Only 1 thing to note here is Try to improve your link profile. In your back links you should have links from as many resources or types as you can find. that means include press releases, article marketing, paid links, blog links, directory links etc.
Does Article Marketing work?
You tell me…
I took my one of my site getting 42 uniques per day to 130 per day in 12 days… I submitted a total of 5 articles during this process.
Article marketing still works… Oh btw do you think I am going to stop article marketing anytime soon?
Oh btw, if I tried this in marketing niche, I’d have to spend at least 10 times of the effort and time on getting this much traffic. My goal is to submit 1 article per day for this website for next 60-90 days… Frankly speaking this is ideal for new websites…
If you are wondering how in the world I am going to generate so much content in next few months then head over to Article Marketing. If you do not have my article domination methods then it comes with my report on how to generate ideas for articles. This system is very unique as it not only generates many ideas for you to write in your niche but also it’ll help you write more on the topics you know nothing about.
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