All the traffic is pointless if you can’t convert.
I know most of you are spending 24/7 to do the SEO, Web 2.0 promotions etc. You just gotta have to do it to get truck loads of traffic. Getting listed in top 10/20 on google, yahoo is great but what you’ll do if you can’t convert visitors into sales.
I know some of you might say “I’ll sell the website or sell ad spaces based on traffic stats so I don’t have to worry about it”. In fact this is what I was told by one of the guy who’s building his site. Of course they are getting good traffic and already selling ad spaces.
But I left wondering, how much money they are leaving on the table… With a proper monetization strategy, they can easily double or tripple their monthly revenue. Heck I wouldn’t be surprised if they even quintupled their income. But… ahhh…. they are not interested.
I mean, how come you are not interested in making more money. I would believe if it’s about individual but for a company to be like that… may be “glass ceiling” effects companies too.
Guys, don’t be like them…
What’s your monetization strategy?
Think long and hard about your monetization strategy. Your monetization strategy will largely effect your conversions.
Answer this simple question – How are you going to make money off your website?
- Ad spaces.
- Google adsense
- Selling affiliate products
- Selling your own products
- Building list and selling ad spaces/products through list (So far the best option available).
The above options are the most popular monetization methods. No 5 is the best and needs more effort than others.
How to improve conversions on your page?
My method is based on Create, Influence and sell.
It can be used as Create connections, Influence them and sell.
or create products, influence your visitors and sell.
It all depends on your view point.
1. Create connections : Long gone are the days when there was ugly (or moderately nice) static webpages with no personality. Forget about static pages, think about connectivity with your visitors.
- How can you connect with your visitors?
- How can you attract visitors to your website?
- What you can do to create curiosity in the visitor?
- What can you do to make your visitors feel welcomed to your website?
- What can you do to make them spend more time on your website?
- How can you make them check out more pages on your website?
- How can you add them to your subscribers list?
- Can you give them platform to connect with you and other users?
2. Create multiple landing pages : These landing pages are meant to only convert. So technically they should be “art in copywriting”. Every element that you add to these page should sell it to your visitors. Talking about copywriting is out of the scope for this blog post.
3. Add call to action to most visited pages : It’s common sense that you should put products on display where people are already congregating. So why shouldn’t you add call to action to pages which are already receiving bulk of your traffic?
Use call to action of any kind to sell one of your multiple landing pages. The other option is to get them to your list.
Make sure your offer matches these pages. That’s copywriting 101
4. Add multiple levels of selling : If you are just starting out then this might not be option. But as you grow with the website, start create multiple offers which sells at multiple levels.
In simple, create Up-sells, Down-sells, Back end products, monthly specials, etc to try to convert more visitors into your selling pipe line.
Like I said, it all comes down to your monetization strategy. When you start doing all of these, then you’ll realize how fun marketing to people can be. Its as addicting as any video game. This numbers game is really exciting.
Free Website and Wordpress Blog Template
Today, I am giving out one of the Vibrant Website template I designed. I know how much headache it is to convert website template into Wordpress template. So You’ll be getting 2 templates in place of 1.
1. Website Template IMB–Red 1.0
Like I said the colors are vibrant in this template.
You can probably use for almost all the markets (best suited for health,lifestyle I think). It’s table-less design by using CSS.
2. Wordpress template based on the above template. IMB–Red Wordperss 1.0
Preview of the wordpress template : www.imbasics.com/mythemes
Download Both Templates : Download Templates
How to use these templates
1. You can use these templates as a content website or standalone sales page direct response website.
2. The wordpress template can help you put together traffic generation machine for the website.
Or
You can use wordpress as Content Management system to create content site.
It’s all up to you and your imagination.
3. What You can’t Do - Just don’t remove the Author/designer by-line in the footer section. That’s All what I ask.
Top 10 google ranking even when I don’t want it.
Just today morning I wrote a blog post review on one of the latest product. I got ranked for 2 keywords without doing any effort. I didn’t care if I get on google results for this or not. Heck it’s not even that big searched event. But anyone who spent a few months with Search engine optimization knows that these keywords are buying keywords.
Customer is about to make a decision and he/she needs a final push. If you can find your customer base in this kind of moment, you’ll make sale.
Think how you can get your customers to be in the above mindset. All you need to do is find quite a few of these kind of keywords, rank for them and you can get lots of sales.
Now if I was promoting this product, I would have made few sales but I am not.
Why because I don’t promote product which I don’t believe my subscribers and readers wont appreciate it.
I am talking about mass article control.
Now I know this ranking won’t stick and it’s there because it’s a blog post. But the answer is can I keep this ranking? Of course. SEO basics 101 will work gangbusters. Get a few links, write a few more post and submit an article.
Proof….
Mass Article Control Review
Article creation and marketing is just right in my alley. When I saw the title of the product, for a second I though it was “Frank Kern’s Creation”. But it’s not.
Is it worth it?
According to the creators, its 2 part process.
1st part – Mass article creation.
2nd part – Mass article submission.
What’s wrong with mass creation?
Or Why I hate Synonym-ed Article creation software?
Guess yourself… Read the original and the spun article. I am not impressed. I wrote couple of paragraphs quickly and spun it.
Synonym’s doesn’t work with article writing. If you want junk articles. You can use it. But for the process of creating/submitting articles, it’ll not work.
You are better off re-writing the whole article few times by yourself.
How much time it’ll take?
Let’s say 30 minutes to write original article, 15 minute per article rewrite X 4. 1 hr 30 minutes will give you 5 articles. This has better chance of succeeding than using a synonym based article creator.
What’s wrong with Mass submission?
First of all there’s nothing wrong with mass submission. But their submitter only submits to 10 sites. If you want to submit to 20 sites (whoa, really), you have to get the platinum version or whatever it was.
Second, Submit almost unique content to multiple directories does help. But their submitter doesn’t take articles from mass article creator…
Third, After writing hundreds of articles I can tell you submitting to ezinearticles.com works. Other directories doesn’t even come close.
Fourth, My firefox article submission method works better than their mass submission software. I can add or remove as many directories I want. And I don’t have to worry about compatibility of my software with their sites.
YAY OR NAY?
What do you think? NAH. I stick to my own stuff… No thank You.
Do you really need mass article submitters?
One of the quite common question that my subscribers ask me is “Which article submitter you use?”
Often my response is “Do you really need mass article submitters?”
With so many article submitters out there and promises of tons of free traffic, people do get lured in and wonder about this.
Personally I don’t use any of the paid softwares to do article submitting.
Here’s why –
1. Every article directory needs to be signed up and logged in to submit articles.
2. Almost all the good submitters are what you call semi-automatic. You have to sit through the process of submission.
If I am going to do it manually then what’s the reason of using submitters?
Oh… I remember…
it’s those 457 article directories plus 576 ezine directories that those submitters got access to …. Right?
Frankly speaking you are better off using few of the top directories like www.goarticles.com, www.ezinearticles.com etc.
BUT I still want to mass spam article directories. Can you please tell me which is the best?
Like I said, I don’t use any of the article submitters but I use Firefox to submit my articles.
No, I am not kidding at all… Here’s how you can use it.
Create a new bookmark section in firefox bookmarks with all the logins. and Use “Open All in Tabs”.
See? If you have a list of 100 directories… all you need to do is create 10 “Article submit” bookmark folders to easily handle the list.
From 1250 per day to 1700 per day in 7 days.
On July 4th, One of the Marketer (offline marketing) came to me with a simple question of
“How to increase traffic to his website?”
And he wanted fast results. Now what to do??? Keep in mind, this website is in very competitive market. I gave him workable things that he could implement immediately.
My advice was very simple. Go back to the basics.
1. Content :
Find out what kind of content is getting your visitors. Create more content.
Find out what type(text,pdf,audio/video) of content is getting more visitors. Create more of it. Content is anything that your visitors consumes on your site. That can be text, Audio, video, PDF, software or games.
Create more unique content.
Act like a pyschic and predict what kind of content is going to be popular in near future (in a month or so).
2. Link campaign.
Getting links is never out of fashion. No matter what SEO experts say. I still get surprised how damn good getting links works.
Every single link counts.
3. Web 2.0 Campaign.
Web 2.0 is good way to increase reach of your content. This is what I suggest. Use proper tags and good keywords to increase your inbound links and reach of your content.
4. Better Keywords strategy.
One of the important thing I told him to check his traffic stats and look what keywords are getting traffic. Build content related to them. Predicting keywords doens’t always work in your favor. but when you have tons of data on what kind of traffic you are getting. You can predict far better rather than going blind.
RESULT.
Is here for you to see… on Avg 1250/day to 1700/day. With the way things are going and efforts he’s putting into it. I predict He’ll double up his traffic by the end of this month.
Taken From Google Analytics Account.
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