Niche Marketing – Biggest Internet Marketing myth.
How many times you’ve read in articles, ebooks or listened to some video and some marketer is saying “All you need is to find a niche and that’s all it takes to get rich on internet”.
All you need is a niche.
This has been one of my pet peeves about internet marketers approach. Especially after frank kern/ed dale’s underachiever method, everyone was trying to make their dogs and parrots sings.
The problem with this advice is that Internet does give you with an ability to target thousands of niches. But to try and find out if they are profitable will take consume lots of your time and money. And the worse part is, you don’t know how niche, your niche should be to be profitable?.
I know the idea of having 15 websites making $300–$500 per month sounds lucrative and effortless (sheesh how much marketing it needs to do to get that much money, I bet not much). It’s not.
And trust me, if you think handling 15–20 niche markets is easy? You have no idea.
Gary Halbert told me a better approach.
As you know Late gary halbert has way with words (Read his newsletter archive, it’s goldmine better than few of those $997 products put together). He talked about “Hungry market”. He said, “If I have a burger store, I am not going to try for the biggest, baddest, tastiest burger. No sir, I am going to want a bunch of hungry people who just wants a burger RIGHT NOW”.
In fact this approach is one that’ll make you most money. Find a herd of people who are hungry and put your burger mobile in front of them and charge money. There’s never been a better money making forumla told.
Find something that people want and charge for it.
Competition worry – Now in this situation, quite a few smart marketer will be using same approach (same ones who told you to find obscure niche for yourself). There’ll be competition. And I say “YAY” to that… With competition, you’ll learn faster. Either you’ll shape up or ship out. Simple.
I used to be worry myself sick with the competition. It never helped me. I could never market myself with more gusto. Worrying about it made me more worried. When I said, hell to all competitors and challenged them head on… I started making money… and fast too.
I always believed in “Push people in the water, they learn to swim faster” approach.
So What to do now?
Make a list of things you know and talk about to people. Includes your habits and other stuff. Chose 2–3 different topics and see how people are making money in those markets. (Check monthly magazines, websites with products etc). Jump into the water and learn to swim.
Oh… Don’t give up. Trust me, each failure will bring you so closer to your goal.
How to activate your writer’s muse?
If you are planning to build a business on internet, then you are soon going to realize, you have to write no matter what. You might have to write an article or may be a blog post or may be create a product (ebook) or special report. In any case you are going to write it out.
Writing is one of the essential skill that you have to learn no matter what. Even more important than copywriting, technical computer stuff or HTML. And in the process of writing, you are going to face the biggest horror any writer can face.
…Writer’s block.
So today I am going to share only One idea, only one way to help you out with your writer’s block.
How to activate your writer’s muse?
When you are writing an article or a blog post or even a report. All it comes down to is about Idea. If you have no idea what you are going to write, you’ll be facing blank screen.
Muse – The Muses in Greek mythology, poetry, and literature are the goddesses or spirits who inspire the creation of literature and the arts. They were considered the source of the knowledge, related orally for centuries in the ancient culture, that was contained in poetic lyrics and myths.
How to inspire the creation ?
Fortunately I think of myself as an “idea-man”. So I never tend to get out of ideas to consider or write about. I never realized this until one of my friend told me about it. He told me “I never understood how you get these ideas or answers to questions you never faced. What’s so different about the way we think?”.
I realized after meditating lot on this… I am ‘idea-man’ because I am ‘idea-gatherer’. If you want to become a good writer, you have to gather ideas forming all around you.
You have no idea how fascinating your brain is. When you give right ingredients it spits out right product. When you give ideas to your brains, it’ll give you tons of ideas on your own.
Try this for an exercise – For next 15 minutes, I want you to write words that start with C. Color, carrot…etc etc… Do not stop writing until time elapses. You’ll notice that you keep getting words that starts with C even after you’ve stopped thinking about it. They keep jumping in your brain and you just can’t help it.
So when you want right answers… ask the right questions to your brain.
Create an Idea – journal. I use “Keynote” software to keep tab on ideas on different things. If I am reading on email marketing, I get an idea or find something interesting that someone pointed out… it immediately goes under my keynote heading “email marketing”.
Helpful Tip : If you want to improve your writing… Start writing the moment you get an idea. Aim to become an Idea-man yourself. There’s no better way to do it other than practice.
My simple challenge – Build your internet business in 30 minutes a day
My Challenge – Build your internet business by working 30 minutes a day
One of the most common gripe I heard about building business is that “It takes lot of work”. Or “we can’t devote lots of time promoting”.
So I ended up thinking up of this challenge. I Challenge you to spend 30 minutes per day for next 30–60 days.
Here’s what you have to do…
1. Create a blog for your website (it helps if you have existing blog).
2. Write a simple blog post every day ( do not spend more than 10 minutes per day writing). This will help you with your writing skills as well as focussing skills.
3. Chose a method of promotion that you can do easily. For someone like me, I’d chose article marketing. Write an article and submit to other sites. Or May be commenting on other people’s blog. Real good comments. The choice is very simple. Chose something that you can finish in 20 minutes.
4. Do it daily for next 30–60 days.
My Prediction?
If you do this daily for next 30 days, first thing you’ll see the increase in the number of visitors per day.
Second thing you’ll see is few sales (if you are good with maths and keep track on conversion, then you might be able to find few tricks to increase sales).
Third thing you’ll see is increase ranking in serps like google n yahoo.
If you keep up for total of 60 days. You’ll be able to see constant income from your website. And the momentum will be in your favor. Now all you have to do is put effort to ride this momentum and in next 10–12 months. You’ll have a solid money making website.
So do you have guts to take this challenge?
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