Why You should Ignore Search Engines?
Not even a week ago, I wrote a post about the importance of basics of SEO writing and Blog SEO. And today I am going to make a small post about why You should ignore search engines.
Before I do, let me say it again, You should learn Search engine optimization and implement good seo tactics.
I am telling you to ignore seach engines because it’ll be easy and less stressful to keep track of it all.
You see, I was just noticing few of my own blogs and I noticed a simple trend in almost every single one of them.
Most of my blog were getting loads of traffic from Yahoo and MSN and almost nothing from google. And recently it completely switched up and I am getting all my traffic from google and almost nothing from Yahoo/MSN.
Search engine are always updating their algorithms, they are always making minor changes. And chances are you’ll see the massive effect on your website once a few month. It’ll often settle down in upcoming months. If you keep stressing over them, you are playing right into their hands.
Let people who have full time job to follow Serps do that. Your complete focus should be on the topic of converting your visitors into customers and then into long term relationships. SERPs will not make you money but your customers and relationship will.
That’s one of the reason, I do not target any of the serps. Yes, I do follow basic tenets of seo. And you should too. Don’t forget the reason why you got into online business.
Affiliate Marketers – Can You reduce Your Time/Money expenditure by 70%?
In one of the online research, it said, more than 80% of the affiliate marketers do not making more than $200/month. Often they are spending too much time, effort and money and yet are not even close to their financial goals.
Goals – How can affiliate marketers achieve them while reducing their time, effort and money?
There are many tips on increasing productivity, which often talks about “not check emails, your adsense/affiliate accounts every few minutes”.
But I am going to take a different approach to them. If you want to be productive, it’s easy and you can follow the tips (Read Darren’s Blog post on productivity). I am going to tighten some lose ends, strengthen the structure and Marketing process more efficient, and so on.
The way to to efficient your marketing structure is by testing and streamlining. I know testing sounds a LOT complicated to a beginner, but What I am going to do is show you how to use the simplest of testing. I call it self-testing.
Odd name for a testing methodology. As you know, I like to keep things simple. The idea behind self testing is “Find out what is getting you result and do more of it”. Now I know most people are wondering “Isn’t that’s what testing is supposed to do?”
Yes, you are right. But for you to figure out you need to install software and stuff like that. Which is time consuming process. If you remember my earlier blog post on testing advertising concepts, then you know I tested without any script or software. Do you know the basic process of affiliate marketing?
Affiliate marketing process –> Find the market -> Find a Hot Selling product -> Get Traffic -> Promote The affiliate product.
It’s 4 phase process. And what I am suggesting is going to be implemented in 4th stage. While promoting your stuff you are going to take notice of your results. Find out at what time period, you are making a sale.
For example – If you are promoting a Product X and you make a sale at around 100 Unique targeted traffic, then what does this tells you? It basically give you green light to put all of your efforts to promote this product.
Even if you are making a sale per 200 unique visitors, you are actually doing a lot better than others.
This is what I meant by Self-testing. You notice when you are making a sale. When you start out, chances are you won’t find the kind of results I talked about.
Here’s what to do when you are not satisfied with results?
Let’s take an example where You’ve created a 1 Pre-sell Page and You are bringing traffic to this page to promote a Brand X product.
Now you have brought about 500 unique visitors and still no sale. That’s a bad-bad equation in front of you.
Now Here things get hairy and you have to make an intelligent decision.
Find out why people are not buying it?
- Bad Traffic – Product Match : This happens more than often you’d imagine. Most of times, the traffic you bring in is not a good match for the product. Now if you are getting traffic to a product called “Make money online” and your traffic is targeted (make money online type). So what’s the big deal here? Can you guess?Now chances are you are bringing crowd that belongs to affiliate marketing niche and your product is all about using your product and stuff like that. This is slight disconnection which goes almost un-noticed between your traffic and Product. And your conversion will DROP significantly. The moment you bring the right crowd (for this example, people who create their own products), you’ll see jump in sales.
The major difference between you and myself is the experience to judge this kind of situation immediately.
- A Disconnection between traffic and your pre-sell page : Every market has a Lingo or style or manner of speaking. If you are out of element in this department, it’ll create a HUGE disconnection in your pre sell page. (BTW, If I haven’t said it before, ALWAYS CREATE PRE-SELL PAGES).If you think this is the reason, Find couple of High traffic forums in your product/market and spend some time there lurking. You’ll get a heck a lot about the demographics of your market.
- Bad Promotion from Brand X product: This stuff happens too. Bad Marketing. Do you know there’s rare breed of marketers who spend most of the time finding this kind of situation and write their own pre-sell page to promote the product from clickbank.
- Disconnection between Traffic and Product page : Actually this should also comes into 3rd angle here. But Again this disconnection is pretty much like the disconnection we talk about in 1 and 2nd point. In this case, Your only option is to create a better pre-sell page or find a better marketed product.
As you can see, just by judging your traffic and sales, you can start making decisions that’ll reduce your time and effort by making it more efficient. I am of belief that you should spend more time doing things that brings you money rather than doing useless stuff Like designing the web page, trying 10 different things.
Focus on doing 1 single things and do it effectively. If you are getting only 100 uniques visitors a day, you can find out if you are going to make money in 5 day or less. It’s about making a proper decision.
How Not To Suck at making Money?
How NOT to suck at making money?
Yesterday evening, I got a call all the way from New Zealand. And this guy Brian was intent on asking me very heavy duty question.
His question was – “Can you realistically tell me how soon anyone can be making $100 (US) a day?”
I was silent for quite a while as I knew this was a loaded question. There are so many variables that are needed to meet to make $100/day. Heck It took me many months to get that kind of income.
“Brain, frankly speaking anyone can start making money in less than 24 hrs. To get to $100 a day, can be achieved in 5–7 days.”
“Really”, he asked me.
“Yeah, It’s possible, but you have to understand the mindset of a marketer to achieve that kind of results fast”.
For Example – About 3(or 4) year ago, a friend of mine asked for my help to earn some pocket money with part time stuff. I explained to her, what I do (blogging) and How I do it?
I gave her the link to basic resources like blogger.com, google’s adsense link and a statcounter link.
Also told her how to use pingomatic to ping all of her content. And few examples on how to get traffic.
I spent about 30–45 minutes explaining detail about all of the above stuff. No secret techniques, no secret traffic generation software, nothing. Plain basics.
For next 30 days, she kept in touch with me and kept asking me very basic questions like How to add adsense to blog or simple stuff like that.
In first 20 days since she started, she hit her first goal $5/ day. Which was really good from my opinion.
In next 12 days (total 32 days), she got her 2nd goal of $20/day.
In 32 days, she achieved what I wasn’t able to. Most affiliates or internet marketer do not even make $200 a month income. And she was able to do generate $600/ day Income all doing 20–30 minutes of blogging every day.
How did she do it?
1. She understood the basic of marketing “People are buying, all you have to do is stand in front of them and pitch”.
2. She was consistent, agressive and solid in promoting her blog and content.
That’s it.
So If you have to ask me to list few key things about her mindset, then it’d be much like this.
- Laser like Focus on your tasks.
- Do not give a shit about others and what other thinks about your blog/site etc.
- Treat it Like a Business.
- Do not waste your time on un-necessary stuff like (buying too many of “Secret techniques to Make $14,475 overnight”.
- For God sake, Stop crying and Do something. Anything will do, As long as you keep your goal in front of you.
- Become passionate to promote your stuff (if you don’t like your shit, chances are nobody else will too).
- Always Keep Your Goal in sight.
- Remember the IMBasics Mantra–> Content + Promotion = Traffc = $$$ bling bling.
Realize that you’ll fail… Accept it, Let go And Find Way to Make Some serious dough.
Now I know what I said was pretty much oxymoronic. But remember If you are hung up on “Doing it Right” then you’ll never get off your ass and do things.
In my friends case, the moment I told her to make a blog, in 30 minutes later (on 56 Kbps Phone modem line), she created her first blog and made a post.
Money Likes Speed <– Joe Vitale.
Act fast, Act with passion on your desires and then focus on your goals. Taking action is going to make you money.
The faster you’ll fail, the faster you’ll start making money.
To answer’s Brian Question I told him to.
- Find a Hot Product that people are buying
- Send Traffic to that Product (Use PPC)
- Repeat as many times as humanely possible.
That’s it. 3 damn steps you need to do.
People are hesitant to spend their money on PPC because they expect to get charged “TOO much” by Google. From my experience, if you spend 1 days using PPC, you’ll have more experience than 85% of the current online marketers.
When you put your money on the line, you realize the consequences of your action. You Put All of your focus into it. You automatically start to thing clearer and smarter. That’s how much putting your money on the line can do to you.
Can You do it with Free Traffic Sources?
Heck yeah, Remember there’s no such thing as FREE lunch. When you are talking about Free traffic sources, you are still putting a lot of your time and effort.
If you just create 1 Page in a week and Then spend 2 hrs on promoting that page it all over the place for next 7 days, You’ll get traffic. PERIOD.
In 30 days, You’ll have spent at least 60 hrs on promoting 4 pages (hopefully you’ve have created these pages as Pre-sell to affiliate products). You’ll see income rolling in.
When You are writing anything and promoting your stuff, your passion will flow from you and it’ll show up in your work. If you are not passionate, then chances of your succeeding is low.
Remember You do not need another $1000 or $2000 product. You are only chasing the marketer’s dream.
The moment you stand tall, sit back and start focussing on your own dream and put all of your efforts into it. You’ll succeed.
[Learn to focus without distraction.
In the end, If you do not want to suck at money, then
- Stop Chasing Marketer’s Dream.
- Start Working on Selling and promoting products RIGHT NOW.
- Get Focussed on Doing the damn work (there’s no Free lunch).
- Spend money on things that brings you money (i.e. PPC, Buying links to your site etc).
- Follow the 3 Steps above and promote the heck out of your pre-sell pages.
One thing that can help you in getting foccessed is Derek Franklin’s Action Machine. Put Your Own List and Add how much time you are going to spend doing each activity (Write a Post, Promote Your articles, create videos etc) and Let the machine go. Take any task you’ve been putting off, give yourself 30 minutes to get it done, start your timer, and watch what happens. Click Here to get Action Machine.
Image Credit – David Jackmanson, Image Credit – CassiaA, Image Credit – sepblog
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