Internet Marketing Strategy – Why Do Some Affiliate Marketers Fail?
Imagine, you are at a party and your friend starts introducing you to people.
Now for whatever reason, all of you decided to share business cards with each other. (No, it’s not networking meeting).
Now when you go back home, few days later you starts contacting every single one of them and start pitching your products to them.
Can you guess what are your chances of selling your products to them?
Very Low, unless you are master persuader and salesman.
And this is where all of us go wrong. We treat our website visitors and subscribers the same way. We let them subscribe to our list and then starts sending promotions to them.
Can you make sales doing that? Of course yes, many of the marketers are doing it that way.
Do you ever wonder why some Affiliate marketers fail (and others go ga-ga over their massive checks)?
It took me about 7-8 months in general to figure out how to sell products as an affiliate. And I believe most affiliates do not even spend that much time and quit.
Even those who do not quit early, does not succeed as they should have. This question bears a serious thought and a response.
One of the key component I have found in top and successful affiliates is “Relationship”. They share a very cordial relationship with their subscribers. Or Their relationship is based on trust.
The fact is that they spend time in creating a relationship with their prospective customers. And they get paid handsomely for that effort.
But It takes time, who has it?
Now, now, don’t be rash. I am asking you to spend next 30 day to create a relationship with your subscribers, can’t you just spend next 30 days with it? How much effort does it take?
Oh well, let just say you don’t want to spend that much time, then what to do?
Now this here comes into category to seduction or attraction. You have to understand and treat it like real world. You’ll often meet people who are good at connecting with others in instant. Often these people will have others telling their life stories to them in no time.
You have to understand, “Nobody likes to be sold, but they sure like to buy”. If they are not buying it from you, they are buying it from someone else.
Should you use Hard-sell or Soft sell?
I’ve been brought up in hard selling environment. My business experience comes from that background. And I personally despised it for a long time. It wasn’t until I started using soft selling skills. I realized hard selling created a pressure on me which was ultimately non-existent.
If you do not like using typical sales techniques, then go the soft selling route. Understand at one point, you’ll end up using a mixture of both skills and it’s like a circle of life completing itself.
Creating a Relationship is a soft selling skill.
When you start creating this relationship with your subscribers, chances of them buying from you gets really high. And that’s how I get more than 75% click throughs on my email campaigns (notice I didn’t not talk about emails opened, but click throughs)
Every interaction is a time where you should spend some time thinking about “building a relationship”. One of the good examples of this kind of marketing is “David Deangelo in Double Your Dating“.
Eben (or David his pen name) takes his subscribes to the series of emails where he connects with them in many ways. He tries to understand and give them solution that’s best for them. And he does not do it forcefully. He nudges them into the direction.
And he didn’t chanced upon this method by some universe or ‘law of attraction’ magic. He spent time understanding it.
And this is where You have to spend some time ripping apart every single of your own marketing materials.
Remember, In any sales interaction, your main goal is to build a relationship.
Best Regards
Varun Pratap
How to play the leading role in your marketing “movie” – so you always “get the girl”…and the sale!
My Secret Behind High Speed Writing.
Today I am going to unleash a powerful writing secret on you. If you are reading this, then chances are in next 2–3 months, you’ll turn out to become a powerful writer.
If someone like me who scored 48% in English in high school can write faster, then anyone can.
It all started in year 2000. I bought my first pc in oct sept 27 and got connected to internet. That was my starting point, where I changed and become a writer. Heck I didn’t realized this till 2004.
Are you wondering how it happened?
Well the secret is “Forums”. Yes, forums.
Participating in forums will just get your writing juices flowing. First you’ll participate in flame worthy threads and soon with some experience you’ll become a accomplished writer.
When people participate in discussion, they brain goes out and starts giving them results. This is a skill that you need to develop if you want to write.
Another thing about forums is, you tend to get into ego-fights (or flame wars). It often happens if someone says really flaming comments about some of your belief (HA.. often it starts with “You are stupid, you don’t know anything” LOL).
Anyways People communicate and ask questions in forum. All of this will going to help you improve your writing ability. You don’t have to think about Introduction -> body content– Conclusion to write a comment.
Blogs are 2nd best but they don’t give you any material to get your juices flowing. You have to come up with content ideas on your own. That’s why I am rating them at No 2.
NOTE: Avoid forums if you want to succeed in online business. That’s because it wastes heck a lot of time and it’s addictive. We tend to create relationship with peoples from all over the world, whom we never met. Often we just go there to see who’s posting.
This is fun way to learn how to write. Chances of you getting addicted to a forum is very high.
Writing is all about flowing from one coherent thought to another and putting it on paper. The more you write, the better you’ll get. No matter where you show off your writing prowess.
Along with this method, you can get my Article writing manual to learn how to write. I clock around 7–8 minutes for 300 word article using this. Its a matter of practice.
Market Positioning – 4 Tips to Position Yourself As an Expert in Any Market
How you approach in a market will help you largely determine how much successful you are going to be. Market positioning is one factor that needs to be studied to become an Instant expert in your market.
The best thing is you don’t have to be “the first” in market to be a leader. Often if you are different and people have a different image (of course favorable)), then you can position yourself as an expert. That’s the main reason you see many different companies in same market (i.e. Nike and addidas in footwear).
Let’s use these 4 tips to create a different positioning factor for you.
Presentation – Know How to present the information.
Anyone can find information if they spend some time searching online. But Not anyone will be able to present it in a manner which is favorable to them. Content often matters, but often the delivery system matters most. It’s like telling a joke, you’ll often find people who have knack for telling jokes and few people who always bomb.
That’s how much difference you can make with your presentations.
Keep yourself updated
You’d be surprised how many marketers do not keep themselves updated on the latest news. But when I am talking about updating yourself, I am talking in every perspective of your market. If you have to learn about new softwares, or may be new strategies or may be something completely new. Be ready to be the front of it.
Remember – Leaders Lead, followers follow. You have to show them by doing it.
Don’t publish junk Information.
Do not publish bad information. Internet is already very polluted. This will only be bad for your credibility.
Teach.
Be open to teaching others, be it in classes or via emails or tele-seminars. Be open to teach about your market. Share your knowledge with the world.
Click here For More Strategic Internet Marketing Tips. You’ll get 30 days Internet Business plan plus regular blog updates at http://www.imbasics.com
Varun Pratap
Aim for That Peak Like Mad.
Shadow Such people and Cheer Them On.
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