3 Key Elements of Writing Good Sales letter
3 Key Elements of Writing Good Sales letter.
Now I am not hotshot copywriter extraordinaire, so I have to sometimes rely on shortcuts which cuts to the chase and help me out. This is one of those things you should learn.
Granted, knowing copywriting helps in writing a sales pulling sales letter. But what about some of us, who are not so gifted with this magic like ability?
Before we discuss these elements, let me say a few words about sales letter writing. Get it done, get it done fast. Don’t go worrying over how your headline looks like
“They laughed when I _______ “
Like product creation, you can live with few headaches. You don’t need to get it right. Anyways if you understand this, lets get into Key elements.
1. ______ is Better Than Headline: Can you guess this element?Its better and important than your headline. If you just get it right, your chances of selling your products shoots high…
Well, if you haven’t guessed, then let me give you the secret. It’s called Offer.
Yes, Your offer will be most important element in your sales letter. If you have a powerful offer, it’ll sell. PERIOD.
Spend some time thinking about this one. Why people should buy it from you?
Give reason why people should buy… Create an offer that’ll help you sell more…
An offer can be about…
Your price.
Your bonuses.
Your Product itself.
Your Guarantee.
Yourself.
Your Promise.
There have been more than one occasion where my sales letter sucked, but with right offer, it still got me good results.
Oh best thing about creating a good offer is that, it’ll power up your headline itself. Put your biggest offer as a headline. It’ll beat any “how to” or “The Amazing Secret” headline.
2. Always have ________: Second Key element on your sales letter is call to action. Spend more time on your call to action. Again give reason why people should buy from you at the price.
Clayton Makepeace has one of the best article written on “how to close the deal“. Well if you keep in mind, Clayton is know as best closer in direct response writing, then you can bet its darn good.
One of the best closing I found was in Make Your Site Sell by Ken Evoy. It was really a great closing I ever read on Internet marketing. May be I liked it cuz its more down to earth, talking to me one-on-one. In fact the whole sales letter is so darn good for you to copy and learn from it.
Right now, you can’t find it on the main site, so You have to go to www.archive.org and enter http://myss.sitesell.com and check this site’s archive.
3. Take away Risk: Taking away the risk is last key element that you should get it down right. Clayton’s article will help you in this regard too… But think of better than “100% guaranteed” deal. It’s pretty common on Internet. But hey, it sure made me buy few things that I wouldn’t have.
If you check Marlon sander’s Amazing formula, it have, Triple your money back Guarantee. Now, that’s taking away risk in full power. Check out this powerful take away risk.
The Amazing Formula is backed by a ONE YEAR, 100% customer satisfaction guarantee which means that you can return it, in the unlikely event it does not work for you. No questions asked.
If you hate sales letter writing, at least get these elements right. You’ll find you are miles ahead of mediocre sales pitches. I know its bit hard to get these elements, but hang on to it.
About the Author
Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.
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