Affiliate Marketers – Can You reduce Your Time/Money expenditure by 70%?
In one of the online research, it said, more than 80% of the affiliate marketers do not making more than $200/month. Often they are spending too much time, effort and money and yet are not even close to their financial goals.
Goals – How can affiliate marketers achieve them while reducing their time, effort and money?
There are many tips on increasing productivity, which often talks about “not check emails, your adsense/affiliate accounts every few minutes”.
But I am going to take a different approach to them. If you want to be productive, it’s easy and you can follow the tips (Read Darren’s Blog post on productivity). I am going to tighten some lose ends, strengthen the structure and Marketing process more efficient, and so on.
The way to to efficient your marketing structure is by testing and streamlining. I know testing sounds a LOT complicated to a beginner, but What I am going to do is show you how to use the simplest of testing. I call it self-testing.
Odd name for a testing methodology. As you know, I like to keep things simple. The idea behind self testing is “Find out what is getting you result and do more of it”. Now I know most people are wondering “Isn’t that’s what testing is supposed to do?”
Yes, you are right. But for you to figure out you need to install software and stuff like that. Which is time consuming process. If you remember my earlier blog post on testing advertising concepts, then you know I tested without any script or software. Do you know the basic process of affiliate marketing?
Affiliate marketing process –> Find the market -> Find a Hot Selling product -> Get Traffic -> Promote The affiliate product.
It’s 4 phase process. And what I am suggesting is going to be implemented in 4th stage. While promoting your stuff you are going to take notice of your results. Find out at what time period, you are making a sale.
For example – If you are promoting a Product X and you make a sale at around 100 Unique targeted traffic, then what does this tells you? It basically give you green light to put all of your efforts to promote this product.
Even if you are making a sale per 200 unique visitors, you are actually doing a lot better than others.
This is what I meant by Self-testing. You notice when you are making a sale. When you start out, chances are you won’t find the kind of results I talked about.
Here’s what to do when you are not satisfied with results?
Let’s take an example where You’ve created a 1 Pre-sell Page and You are bringing traffic to this page to promote a Brand X product.
Now you have brought about 500 unique visitors and still no sale. That’s a bad-bad equation in front of you.
Now Here things get hairy and you have to make an intelligent decision.
Find out why people are not buying it?
- Bad Traffic – Product Match : This happens more than often you’d imagine. Most of times, the traffic you bring in is not a good match for the product. Now if you are getting traffic to a product called “Make money online” and your traffic is targeted (make money online type). So what’s the big deal here? Can you guess?Now chances are you are bringing crowd that belongs to affiliate marketing niche and your product is all about using your product and stuff like that. This is slight disconnection which goes almost un-noticed between your traffic and Product. And your conversion will DROP significantly. The moment you bring the right crowd (for this example, people who create their own products), you’ll see jump in sales.
The major difference between you and myself is the experience to judge this kind of situation immediately.
- A Disconnection between traffic and your pre-sell page : Every market has a Lingo or style or manner of speaking. If you are out of element in this department, it’ll create a HUGE disconnection in your pre sell page. (BTW, If I haven’t said it before, ALWAYS CREATE PRE-SELL PAGES).If you think this is the reason, Find couple of High traffic forums in your product/market and spend some time there lurking. You’ll get a heck a lot about the demographics of your market.
- Bad Promotion from Brand X product: This stuff happens too. Bad Marketing. Do you know there’s rare breed of marketers who spend most of the time finding this kind of situation and write their own pre-sell page to promote the product from clickbank.
- Disconnection between Traffic and Product page : Actually this should also comes into 3rd angle here. But Again this disconnection is pretty much like the disconnection we talk about in 1 and 2nd point. In this case, Your only option is to create a better pre-sell page or find a better marketed product.
As you can see, just by judging your traffic and sales, you can start making decisions that’ll reduce your time and effort by making it more efficient. I am of belief that you should spend more time doing things that brings you money rather than doing useless stuff Like designing the web page, trying 10 different things.
Focus on doing 1 single things and do it effectively. If you are getting only 100 uniques visitors a day, you can find out if you are going to make money in 5 day or less. It’s about making a proper decision.
About the Author
Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.
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i signed up on amazon affiliate program last year and i can only earn 100 dollars amount from this affiliate program. i guess i need more traffic to earn more.