Blogging tips – Can your Blog designs survive a marketing critique?
In last few years, blogs have become an inseparable tool for marketing. Almost every business these days have started their own blogs to supplement their website. It’s not only a great marketing tool but also good for Search engine optimization. In this article, today I am going to discuss design issues that you should deal within your blogs.
Most designers can build a great blog design, but they don’t have any idea about the marketing aspect of it. So as we discuss the design, we’ll be discussing it from both designer’s and marketer’s perspective.
Starting with Header
Most designer spend a lot of time with header to showcase their skills. Whereas marketers do not worry about header. They need something clean, simple and effective. If you look at it, you’ll need a header which consists of a simple logo and Tag line (or Elevator pitch).
The header is also very important real estate of your blog. You cannot just squander it with trying to make it pretty.
A Subscribe Now Section.
If you want to build your list, then you should put your subscribe now section in prime real estate of your blog design. You cannot just let this opportunity to go waste. If possible, make sure, this section is prominent in every blog page.
A Featured Post.
This is purely meant for branding purposes. If you have an article that gets high response/ high readership, then you should make it as featured post. Always showcase your best content.
These days, magazine style themes are very popular. In their blog page design, they always keep a featured post section in prominent areas (often on left hand side of your screen). If you are using this kind of theme, then use this feature.
Adding Images.
Now images can add to personality to your content. If you are not a photographer or cannot use photoshop, then I highly recommend you to take a subscription at few of free stock photography sites. You’ll be able to use high quality images legally.
These are few issues that you should deal with your blog design, before you get started. There are many more things that can be improved in almost any design. But then it’s more of a personalized issue and cannot be handled in a general “how to” article like this.
Blog design is just one issue that you need to understand in a marketing process. You also have to work on strategy, reach and content factors. Click Here for more blogging tips/advice
About the Author
Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.
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