He started explaining, “you see, I was watching Eben Pagan’s videos and then suddenly I decided to do some research on it. Do you know Eben pagan Started with Internet marketing Niche around mid 2007?”

I was like “Yeah, I know but he’s online since 2000 or something”.

“Dude he created almost 8-9 products in about 32 months”.

Whoa, really?

I never noticed… (of I started counting it’s really 9 products and then lots of content to give away as bonuses and free stuff).

Technically he’s creating 1 product every 3 months… Damn that’s efficient.

So the question arises

“How does Eben Pagan Does it?”

My first response was, “Duh, he’s got his A+ team behind him, it’s easy”. In reality, the thing is completely different. Even if you have a Top class Team behind your marketing process, it takes effort, dedication to create so many high quality products.

So far I’ve known Eben pagan or david deangelo (in dating niche) never created a sucky product.

Here’s a list of the Major products he created.

1. Connected
2. Self Made wealth
3. Ignition
4. Internet marketing 101
5. Modern Guru Series
6. Guru Home Study (Seminar + Home Study Course)
7. Get altitude (Seminar + Home Study Course)
8. Guru mastermind (Seminar + Home Study Course + Monthly Subscription)
9. Wake up productive

Almost all of this products are Pricey. He never cut corners on the products or the price. Now wonder his company is making more than 20 million per year just through online marketing.

So what’s his secret?

The Secret is _____

(The secret is his metro look )

The secret is “Creating systems”. I’ve few of his products from both markets (dating and internet marketing). I’ve seen a sort of consistency or formula behind his products.

I am sure he has a system to create products at lightening pace.

For example. Most of his products are created from Seminar he does (Double Your dating Advanced seminar in 2000 or Get Altitude in 2007).

The content was the product gets automatically produced by this method (it’s harsh to say that because it takes HECK a lot of effort to present a seminar than a simple ebook).

If you closely look at the content, you’ll start noticing a structure in almost every product he creates.

In fact that is true for almost every good marketer.

Why Structure Produces High Quality Content?

You need a structure, an outline or a plan to push your content and make it high quality. Think of structure as a foundation for the upcoming content. When you put your content in a structure, you start putting elements that are necessary for any high quality product.

For example, if you produce content haphazardly or without any plan, people will feel cheated. There are different personality types of people and you need your content to match their types.

Damn that sounds a little crazy? Isn’t it?

Yes, it is. And that’s why when you create a structure it creates good content.

Did you notice the structures in one of my articles (Introduction, body content and conclusion). With body content, I can divide the content into many parts and sub parts.

The same goes for your ebook (ebook is nothing but many articles put together but the whole ebook needs a structure).

Going back to personality types. You need stats for people who like to think with logic and then you need stories and metaphor for people who are right brained. When you start mixing these together, it attracts both kind of audience.

What you can do to create a structure?

Now take a 2nd look at this article. This article has a noticeable structure behind it. It has a story and it has some facts and figures and more importantly it has something that you can use it right now.

What you need right now is to start creating product outline or structure.

Here’s what you can do.

1. Create the structure yourself – This is bit hard to do but not impossible at all.

2. Rip apart the index of your favorite product and see how it is structured and then follow that structure yourself. For example When I started creating products, I was highly influenced by the products that Late Corey Rudl had created (Internet Marketing tips).

3. Get some help – This is the costliest way to do it. But again, to make things easier and save some time, it’s often better to ask for help.

Do you now understand how eben pagan creates High quality products in 3 months or less (damn that sounds like a cheapo headline, LMAO). My friend doesn’t like to create content he’s more of marketing and sales guy, so he often comes to me with thought provoking questions and ideas. I am glad for his question.

BTW, For those who don’t own Get Altitude, You should get it. Though Eben is often coming out with new products I still think Get Altitude is his Best stuff.

Other Articles that you might like

1. Creating Product is easy -

2. Building a new Income stream in less than 3 hours.

3. How to create products faster than speed of thought.

4. Why Affiliate Income is far better than getting cents per click from adsense?

Why 60 days are important?

I am suggesting 60 days, because in that time period, you’ll be able to make your website into a successful traffic getting, profit generating website. The time limit is important to keep you on right track. Of course there are many exception where people succeed in less than 60 days but for majority of the successful entrepreneurs it took effort, planning and time.

Step  1 – Find a market which suits you.

F

Photo Credit – The Cleveland Kid

Finding a market which suits you, your temperament is important. There are 2 things you need to know about this.

1. Market should already have people who are buying
2. You have understanding of the market.

Most people make this mistake into jumping in markets where they don’t know anything about it. Of course most of the stuff can be ghostwritten but you cannot provide service to the industry. This idea is good for quick buck, but to make a business out of it, you either should get into market where you know your stuff or get educated in that market.

I’ve personally made this mistake jumping into this market and then I spent time and money getting myself educated in that market. I could have avoided wasting that much time just by following this advice.

Step 2 –Why You should learn how to write?

Putting pen to paper (Photo Credit lowjumpingfrog)

Content is big factor in your plan in getting traffic. You are either going to use articles to get traffic or provide a free report or something of that nature. So you should learn how to write.

Taking from someone whose English is 3rd language, you can trust me, when I say it’s easy to write.

Step 3 – Spend as much time promoting as you can…

You should be spending as much time promoting your website as possible. Without going out and getting attention, your site will never get traffic.

It’s surprising how the most important step is implement the least by most people.

I used to give this formula to anyone who asked me about the secret behind getting traffic.

1 X content + 3 X promotion = Success.

If you write 1 hr of content, you should spend 3 hr promoting that piece of content everywhere you can.

Step 4 – Take a break once a day in a week.

Learn how to relax right from the master Simpon (Photo Credit krasi)

If you spend most of time in front of your computer, you’ll get fat, screw with your eyes, get into fights with your loved ones. Computer is a addictive menace. So take time out once every week.

My Martial art mentor used to say “Always give 120%, even in rest”. So when you are resting, don’t think about that web page or the article. Just take a break.

I am stressing so much because I’ve personally suffered a burn out myself and then stopped working on website for many months (resulting losses in my business).

Of course I had to build it back up but trust me it isn’t pleasant to build your income back up. If your goal is to make money online then you should read this article and keep it in your memory. Remember to treat it as business, to promote 3 times and then take a break once a week.

Often my answer is, “it’s practice”. But today, I am going to share this technique to help you write faster.

Why this technique works?

Simple, you are more focussed on writing, then ever. You just start thinking and writing super fast. All of the writers who write faster than others often use variation of what I am going to tell you in this post.

Here’s the secret

“Use Stop watch” and plan to finish an article for 10 minutes.

Notice, I said, “Finish”, not “write” in the above sentence. When you are focussed on finishing you’ll be able to finish the article. Otherwise, you’ll keep writing with focus without any direction.

Our mind wants a goal. So the moment, you plan to finish an article in 10 minutes or less, your mind have a goal to achieve. With the kind of power the mind has at it’s disposal, it’s pretty easy to do.

I can write 300 words article in 7 minutes.

350 words in 8 minutes

400 words in 9 minutes

450 words in 10 minutes.

So next time when you are sitting down to write.

1. Put a stop watch with you.

2. Think of the topic you want to write.

3. Start the stopwatch and start writing.

That’s it. It’ll take some practice to write so fast, but after doing it few times, you’ll get the hang of this technique.

You can use one of the mindmap I created for writing articles. For More Article writing tips.

If you take a look at any article, there is a structure that they follow. If there is no structure, it’s going to be really hard to relay your message across with the article. The speed bumps this kind of structure less articles creates a bad experience for the reader.

How to get rid of this structure less speed bumps?

One of the thing about a good article needs is a flow in the article. If you read your article aloud, you’ll automatically be able to see where these speed bumps are.

A good structure needs to be followed in a step by step manner.
For example a good structure for any article will be
Article headline
Article introduction
Article content
Article Conclusion
Author bio box

A good headline needs to invoke curiosity and intrigue in the reader. If it doesn’t the headline is a failure. Some of the popular and easy to use headlines include “How to” or “Discover”.

Then you have to write your introduction, where you’ll be introducing your content topic. With a small introduction of hundred words, you are ready to dive into the meat of the topic.

Here you should discuss your article in as detail as you want. Remember too much information makes reader yawn. Make it interesting, make it snappy, make it concise.

After your article content you are going to angle in your conclusion. Again, like the introduction, this one is easy to write. You have to conclude the basic idea of the article and re-phrase you major points of the article. That’s it, your article is done.

Now with a nice author bio box, where you can discuss your self, your website and give link to readers to take action, you article is finished.

Now as you can see, I just finished this article. There’s not even any need to write a conclusion for this?

Article Word count 359 – Total time 6 minutes 59 seconds

Recommended Resources - Article Writing – Are you spending too much time writing articles?

The major goal of your affiliate website is to design a website built around customer needs. There are many factors to be considered to build a site like this.

Build it for Speed – It’s going to help your cause, if you don’t make your websites graphics extensive. These days with graphic optimization, CSS and other resources, you can build a beautifully designed lightweight website in no time.
If you have to add any kind of graphics (flash, streaming audio/videos), then there should be a purpose to have those in place.

Keeping the pulse on the market

If you know and understand your market, you’ll be able to create website that suits your customers needs. When you are targeting your market, your design should reflect it. For example, If you are targeting business professional, make sure to have a website, which looks professional and informative.

Focusing on Key point.

I do not recommend to make a “Comparison” type affiliate websites. If possible, you should focus on one product (or product line related to that product). It’ll help you get focused and create dedicated pre-sell pages for your website.

When you are trying to be everything to everyone, you end up with nobody to noone.

Pre-sell Webpages

Your pre-sell webpages will be a different part of your website, where you are going to promote (or pre-sell) the product/s. These pre-sell pages have lots of copywriting elements that you can use. For example. Statement of proof (video, audio or pictures) can be added. Or you can show the product in use (A video).

There are many ways, you can add elements which further helps people to trust you and your recommendations.

Content – Content is King

There can be never enough Extra content on your website. You should aim to provide extra content that’ll help you promote and pre-sell affiliate products.

In most markets, a training section related to the product can be really helpful.

Next thing about content is that you have to provide content on regular basis. Keep updating your website and promoting it.

Consistency in content, design, promotion.

You have to consistent in your design elements, content elements and promotion activities. If you are not consistent, you’ll not get regular traffic and chances of converting them into sales is going to be very low.

Conversion of your website

When you have place all these elements in your website, then you can get started on working and improving your conversion rate of pre-sell or content.

Again, all these elements are powerful individually, but taken together they can be really really powerful.

When you think in terms of elements that sells, you’ll start seeing your websites differently.

A simple Answer :– Sell something that’s already selling.

If I have to tell you, that you can build 20–30 new income stream in next 30 days, would you believe it?

I bet you wouldn’t. But Let just suspend this belief for a moment.

Believe you can do it. Imagine How it’d change your life?

And this is exactly what I am going to show you here. If you’ve been looking at online marketing for some time, then I believe you already have all the most important resources (i.e. Aweber’s list building services, domain, hosting etc).

And you are not going to spend a pretty much a single penny if you already have all the above resources.

When I talked about Income stream, the biggest clue or Idea for you to latch on is by creating product.

Personally I can write a report in couple of hours and get it ready to sell in less than 3 hrs. But I know, not everybody is like me and can type really fast.

So I am going for the next best option. PLR (private label Rights) Products. Now Before you roll your eyes and get angry, listen to me. There are quite a good lot of PLR products out there which can be sold for pretty penny.

Now the biggest everyone makes with these products is that they try to sell it as it is.

What I want you to do what nobody else is doing it (besides me, I guess).

And the thing is called “A little work”. Yup, you are going to work a little.

Anyways, what I want you to do is,

1. Clean up the PLR Document you have, completely. Remove the titles page and everything useless.

2. Remove All the Un-necessary Junk from the document. This here have to be done carefully. Most of the PLR stuff have WAY TOO MUCH FLUFF. For example, if I have an internet marketing document, it’d start from 1980’s describing how internet came to be and how it all started. (now of course I am exaggerating but not by much).

3. Turn a 100 page document into 30–40 page Report. Make it Succinct, Short, To the point. You get my point right?

Total Time Spent So Far – 30 minutes From My Experience (It helps if you know the topic).

4. Write a New sales letter (You don’t need a 20 page monster letter for this). A single page or two will do wonder for you.

5. No need for graphics, Plain words will do wonders. (With new FTC regulations, you’ll be hard pressed to utilize more of the testimonials, but you can still do a damned good job).

6. Charge a fair price. (Now here’s the thing about reports, Depending on information, reports can get you good price. I have seen 10 page report being sold for $97. Though chances are very for PLR stuff to get that much but you get the idea.)

Total Time Spent So Far – 1 hr, 15 minutes at max (30 – 45 minutes on the sales letter etc).

7. Get Traffic, Build a List. This I’ll talk about later (otherwise just do a search on my blog or check the category “Increase Web Site Traffic”

Rest of time – SPEND IT ON BRINGING TRAFFIC.

Now, I know from experience first 3 steps don’t take more than half an hour to do it right. And I”d spend most of my time getting traffic to that page. If you create 8–10 of these reports and bring enough traffic, You’d be able to sell few reports per day.

For example – $10 per report and 4–5 sales per day is going bring you a neat $1500 a month. It completely depends on how hard you promote them. I’ll be talking about getting traffic in my next post.

Right Now it’s 4 PM sunday and a thought came to my mind. Something that can help you build your website, your products and web traffic. On Nov 25,2009 I clocked my article writing speed at 300 words at 7 minutes 55 seconds. I know it’s surprisingly high speed and now you know it can be done.

I am calling this 100 Article Challenge.

The challenge is very simple. You are going to write 100 articles for your website (niche). It doesn’t matter in how many days you can do it. It’d great if you finish is as soon as possible.

With 100 articles written, you have content to promote for your website for next 3 months and 10 days. You can write 10 articles a day and finish this challenge in 10 days. You don’t have to worry about content and what to promote for next 3 months.

You can submit 1 article per day for 100 days (imagine how much it’ll help boost your traffic)

You can put together a few articles and create a PDF ebook to give away to your subscribers and build a list

You can expand few concepts taken from articles and create small reports (sellable at $10 – $30)

There are so many ways you can use these 100 articles.

You have 30 days to finish this challenge.

Post your results and effort on your blogs

UPDATE : Right now it’s 7 pm, and I decided to write few articles after making this challenge. I didn’t cared about how many words I am going to write and ended up 5 articles with varying length. I’ll start posting these articles (and promoting by morning).

Are you going to pull up your sleeves and take this challenge?

The essence of the article was to “Un-complicate things”. Like he said, most internet marketers are chasing after the new shiny tool like dog chases its tail.

Like I always talk about “Mastering one way of doing things before you move on”. Often Doing it One way produces far better than spreading out in many different fields. Again, Do not complicate things.

People often equate simplicity = Not advanced enough = Bah, I am an expert, this thing is below me.

For anyone who ever practiced martial arts knows, “Basics properly executed often wins over advance technique”. In MMA UFC (Ultimate Fighting Championship), Royce Gracie+’s (Elite Fighter) most victories came from simple arm bar.

1. Streamline
2. Systemize
3. Stick

Are the simple formula Jimmy Uses in his life and marketing.

I also use simple formula to explain my philosophy.

Product + Targeted traffic + conversion = $$$.

Then I talk about 1 way of doing things. 1 way to create product, 1 way to increase traffic, 1 way to improve conversion. It starts with just 1 way.

And folks, that’s how you do things.

Varun Pratap

Aim for that peak like mad
Shadow Such people and Cheer Them On.

Because, your planning will depend on :–

What kind of market you are in?
What kind of keywords you are going to target?
What kind of promotion strategy you’ll use? or
What kind of customer retention techniques you’ll use?
How you’ll increase consumption of the product?

Every single questions needs to be answered if you are interested in getting loads of traffic.

Create An Avalanche Like Traffic

To build an ever growing traffic you need to work on your strategies, tactics as regularly as possible. If you remember from my old posts about Active and Passive techniques of getting traffic. Implementing those techniques will surely help, but you need to go beyond that.

If you take an example of avalanche, it starts with a tiny flake of snow and it all starts from there. As the time passes, it grows into a HUGE storm of snow with a huge potential of creating a disaster. This is what your image should be of getting traffic.

To make that tiny flake into Huge Storm.

One of the Techniques that you can use is called “Viral Marketing”. Mark Joyner termed this phenomenon and is pretty much god father when it comes to Viral Marketing.

Mike Filsaime is another person who’ve used something like this with great effect. He created FREE membership sites (with a Paid Upsell) and build his sites and list tremendously. Of course, It’s going to be hard to discuss his strategies in this blog.

But there are 3 things you can always consider from Viral Marketing.

1. Easy to Consume – If you can produce something which is easy to consume without any hassles then the chances of going viral is tremendous.

2. Reason to promote – You have to think Why people should promote your stuff. You have to give them reason, reasons good enough to make them get off their asses and write an email or may be an article or may be create a blog to promote it. Is it easy? Nope. Can it be done? Oh yes.

3. Ease of promotion. If you can make it easy to promote by providing stuff and examples then you further increase changes of getting your name out. In Mike filsaime’s case, anyone could promote his products/membership sites provided they had an email account. Now you tell me who doesn’t have an email account at this day and age?

Viral marketing and Words of mouth advertising is one of my favorite way. Because it pushes you to think beyond your current capability. Most often you’ll see that you’ll have high percentage of failure for these campaigns, but when they succeed, they’ll bring and create a HUGE momentum towards your site. All you have to do is capture this momentum and ride along.

As you look into the graph, My CTR is 75%. I am not generating percentage on basis of readership, instead from my subscribers numbers.

Campaign Email Test 1

Campaign Email Test 2

Campaign Email test 3 – This one was pretty slow and failure compared to others.

I know, now you might be wondering how in the world I got so high Click throughs on my test campaigns.

3 very simple reasons. 3 important marketing concepts that you should spend time learning and implementing in your business systems. And they are

1. Segmentation.

2. Relationship.

3. Follow up.

First concept you should understand and learn is segmentation of your list. Depending on how your subscribers behave, likes, you should try to segment your list. For example, I have an internet marketing list, I’d start with segmenting it into Traffic building, content, blogging, copywriting etc. You can further segment these lists.

But the real deal is to understand when to stop segmenting. Unfortunately, this only comes from experience and testing.

Second concept is about relationship. If you have a robotic one-way relationship with your list. You’ll not get high results. I have a very open relationship with my list. Whatever I write, I write in a way that connects with them. Plus, the segmentation also helps in writing.

Third and last concept is follow up. Now this is very interesting concept. If you are not following up, chances of your creating a relationship with your list is very low. When you put people in the sales funnel, you have to follow up. Follow up after they subscribe, follow up after they buy, follow up after some time. You can use follow ups in so many ways.

Follow up should be added in almost every step to the sale and beyond to increase customer experience. Remember, according to the research, it takes 7 contacts to make a sale.

Let’s not forget a good email copy also helps. While segmentation allows you to increase CTR and sale percentage, only testing will show you how to increase opening rate and CTR.

Varun Pratap

Aim for that peak like mad
Shadow Such people and Cheer Them On.