SEO Writing – Do Not Get Slapped Around by Search Engines
In my consultations, I’ve noticed people do have some sort of paranoia when it comes to SEO-ing their content. Frankly speaking, I wasn’t that surprised to see this as Google has been known to slap around Website owners with it’s constant changing algorithms.
So should you give up on this Or be ready to take the bull by horns?
Now if you’ve been reading any of my blog posts/articles on SEO, you know how much I favor doing the basics (Title, h1, description tags etc). When it comes to give a little boost to my rankings with some carefully planned articles, then I think it’s worth spending your time.
Let’s differentiate what You should do differently than people who get slapped by Google.
1. Manipulate or not? That is the question - Understand, when you are writing an article on any keyword, you are trying to manipulate Search engines in one form or another. The people who got slapped silly were the ones who took this manipulation to the extreme.
2. Think about the visitors First – Even if you are writing an article to attract search engine traffic. ALWAYS write an article from a reader’s perspective. It’ll not only hurt your conversion but also work against you as the content will not be of higher quality.
3. What does Google actual wants - Now if you are searching for something on Google, what does it actually wants to serve you? Google wants to give you as close to content you are looking for. So if you somehow manipulate your rankings and do not provide the right content match, then chances of losing the rankings are very high.
When you start writing with keeping in mind about your main goal (Visitors First, Best Content Match for Google and then add writing for search engines), You’ll get good results.
Click Here to Learn How you can do some SEO writing and create high quality content faster.
Affiliate Marketers – Can You reduce Your Time/Money expenditure by 70%?
In one of the online research, it said, more than 80% of the affiliate marketers do not making more than $200/month. Often they are spending too much time, effort and money and yet are not even close to their financial goals.
Goals – How can affiliate marketers achieve them while reducing their time, effort and money?
There are many tips on increasing productivity, which often talks about “not check emails, your adsense/affiliate accounts every few minutes”.
But I am going to take a different approach to them. If you want to be productive, it’s easy and you can follow the tips (Read Darren’s Blog post on productivity). I am going to tighten some lose ends, strengthen the structure and Marketing process more efficient, and so on.
The way to to efficient your marketing structure is by testing and streamlining. I know testing sounds a LOT complicated to a beginner, but What I am going to do is show you how to use the simplest of testing. I call it self-testing.
Odd name for a testing methodology. As you know, I like to keep things simple. The idea behind self testing is “Find out what is getting you result and do more of it”. Now I know most people are wondering “Isn’t that’s what testing is supposed to do?”
Yes, you are right. But for you to figure out you need to install software and stuff like that. Which is time consuming process. If you remember my earlier blog post on testing advertising concepts, then you know I tested without any script or software. Do you know the basic process of affiliate marketing?
Affiliate marketing process –> Find the market -> Find a Hot Selling product -> Get Traffic -> Promote The affiliate product.
It’s 4 phase process. And what I am suggesting is going to be implemented in 4th stage. While promoting your stuff you are going to take notice of your results. Find out at what time period, you are making a sale.
For example – If you are promoting a Product X and you make a sale at around 100 Unique targeted traffic, then what does this tells you? It basically give you green light to put all of your efforts to promote this product.
Even if you are making a sale per 200 unique visitors, you are actually doing a lot better than others.
This is what I meant by Self-testing. You notice when you are making a sale. When you start out, chances are you won’t find the kind of results I talked about.
Here’s what to do when you are not satisfied with results?
Let’s take an example where You’ve created a 1 Pre-sell Page and You are bringing traffic to this page to promote a Brand X product.
Now you have brought about 500 unique visitors and still no sale. That’s a bad-bad equation in front of you.
Now Here things get hairy and you have to make an intelligent decision.
Find out why people are not buying it?
- Bad Traffic – Product Match : This happens more than often you’d imagine. Most of times, the traffic you bring in is not a good match for the product. Now if you are getting traffic to a product called “Make money online” and your traffic is targeted (make money online type). So what’s the big deal here? Can you guess?
Now chances are you are bringing crowd that belongs to affiliate marketing niche and your product is all about using your product and stuff like that. This is slight disconnection which goes almost un-noticed between your traffic and Product. And your conversion will DROP significantly. The moment you bring the right crowd (for this example, people who create their own products), you’ll see jump in sales.
The major difference between you and myself is the experience to judge this kind of situation immediately.
- A Disconnection between traffic and your pre-sell page : Every market has a Lingo or style or manner of speaking. If you are out of element in this department, it’ll create a HUGE disconnection in your pre sell page. (BTW, If I haven’t said it before, ALWAYS CREATE PRE-SELL PAGES).
If you think this is the reason, Find couple of High traffic forums in your product/market and spend some time there lurking. You’ll get a heck a lot about the demographics of your market.
- Bad Promotion from Brand X product: This stuff happens too. Bad Marketing. Do you know there’s rare breed of marketers who spend most of the time finding this kind of situation and write their own pre-sell page to promote the product from clickbank.
- Disconnection between Traffic and Product page : Actually this should also comes into 3rd angle here. But Again this disconnection is pretty much like the disconnection we talk about in 1 and 2nd point. In this case, Your only option is to create a better pre-sell page or find a better marketed product.
As you can see, just by judging your traffic and sales, you can start making decisions that’ll reduce your time and effort by making it more efficient. I am of belief that you should spend more time doing things that brings you money rather than doing useless stuff Like designing the web page, trying 10 different things.
Focus on doing 1 single things and do it effectively. If you are getting only 100 uniques visitors a day, you can find out if you are going to make money in 5 day or less. It’s about making a proper decision.
Market Positioning – 4 Tips to Position Yourself As an Expert in Any Market
How you approach in a market will help you largely determine how much successful you are going to be. Market positioning is one factor that needs to be studied to become an Instant expert in your market.
The best thing is you don’t have to be “the first” in market to be a leader. Often if you are different and people have a different image (of course favorable)), then you can position yourself as an expert. That’s the main reason you see many different companies in same market (i.e. Nike and addidas in footwear).
Let’s use these 4 tips to create a different positioning factor for you.
Presentation – Know How to present the information.
Anyone can find information if they spend some time searching online. But Not anyone will be able to present it in a manner which is favorable to them. Content often matters, but often the delivery system matters most. It’s like telling a joke, you’ll often find people who have knack for telling jokes and few people who always bomb.
That’s how much difference you can make with your presentations.
Keep yourself updated
You’d be surprised how many marketers do not keep themselves updated on the latest news. But when I am talking about updating yourself, I am talking in every perspective of your market. If you have to learn about new softwares, or may be new strategies or may be something completely new. Be ready to be the front of it.
Remember – Leaders Lead, followers follow. You have to show them by doing it.
Don’t publish junk Information.
Do not publish bad information. Internet is already very polluted. This will only be bad for your credibility.
Teach.
Be open to teaching others, be it in classes or via emails or tele-seminars. Be open to teach about your market. Share your knowledge with the world.
Click here For More Strategic Internet Marketing Tips. You’ll get 30 days Internet Business plan plus regular blog updates at http://www.imbasics.com
Varun Pratap
Aim for That Peak Like Mad.
Shadow Such people and Cheer Them On.
SEO Writing – Will you get slapped around silly by Search engines with this seo technique?
In my consultations, I’ve noticed people do have some sort of paranoia when it comes to SEO-ing their content. Frankly speaking, I wasn’t that surprised to see this as google has been known to slap around Website owners with it’s constant changing algorithms.
So should you give up on this Or be ready to take the bull by horns?
Now if you’ve been reading any of my blog posts/articles on SEO, you know how much I favor doing the basics (Title, h1, description tags etc). When it comes to give a little boost to my rankings with some carefully planned articles, then I think it’s worth spending your time.
Let’s differentiate what You should do differently than people who get slapped by google.
1. Manipulate or not? That is the question – Understand, when you are writing an article on any keyword, you are trying to manipulate Search engines in one form or another. The people who got slapped silly were the ones who took this manipulation to the extreme.
2. Think about the visitors First – Even if you are writing an article to attract search engine traffic. ALWAYS write an article from a reader’s perspective. It’ll not only hurt your conversion but also work against you as the content will not be of higher quality.
3. What does Google actual wants – Now if you are searching for something on google, what does it actually wants to serve you? Google wants to give you as close to content you are looking for. So if you somehow manipulate your rankings and do not provide the right content match, then chances of losing the rankings are very high.
When you start writing with keeping in mind about your main goal (Visitors First, Best Content Match for google and then add writing for search engines). You’ll get good results.
It’ll always be challenge to write an article which also boosts your rankings. But Our so called SEO writers have made it too hard.
When you are looking to write an SEO article then follow these steps
1. First write an article for visitors.
2. Sprinkle some keywords related to your topic.
3. Read your article out loud to see if your article jumps around or not.
4. Write your article headline after you’ve finished with the article.
5. Do not go overboard with adding keywords into your articles.
See.. how simple it is. Click Here to Learn how to do some SEO writing
Article Writing – When is the best time to write a headline – Before or after?
When you are writing, you have to get in the flow of writing and when you do that, you’ll find right words coming out at the right moment. And this is the key behind writing an article fast.
Do not think for a second, a template or modeling someone’s article is going to help you write fast. These things helps only if you have the habit of writing an article.
Now you have to understand every article has 3 key important things.
1. Headline
2. Body content
3. Author Bio.
I do not write my headline until I’ve finished writing an article. This is best way to write a better headline. As you finish your article, you’ll find that your brain is in overdrive to process lots of information. And the chances that these headline ideas starts jumping to you won’t be surprising to me.
A good headline will cause your reader to sit up and take notice. If they don’t work like that then you have to learn (and practice writing) more. there’s no other secret behind it.
2nd important point in all this is body content. Like I suggested you should first pen down all of your thoughts regarding the subject. Let your fingers follow the brain idea flow. Just let it all out. You can always edit it later.
Your body content will largely determine what kind of headline you’ll write. Your content will also determine what to write in a author bio box.
Take notice of the flow and speech pattern of your article to write a good author bio box.
Author bio box is nothing but a conversation on flow where you are introducing yourself. If you suddenly interrupt, you are distracting the flow of your article. Think of it as a greased slide. From start to finish, reader should go with the flow.
Now this article took me about 7 minutes and 24 seconds to write. Can you write an article like this one and clock my time? So far this is my best time for over 300 words article.
Click Here if you want to write fast and efficient like me.
Article Writing Tips – My Power Secrets Makes You Write Faster, Better and Efficeint
am going to share my power writing secrets that’ll turn you into article writing machine. You better print this article out and start writing articles. These techniques works and I know from my own experience and others who I’ve taught.
You’d notice most of the stuff I am giving you today does not contain stuff like title, body content, conclusion. And it’s simple. Writing is more than just taking a template and copying it.
1. Write everyday - One of the secret behind writing is to “write everyday”. It gets your gear moving. And writing daily keeps your mental muscle in working condition. I don’t care what you write about. It can be blog, email or an article.
If you want to Write regularly then you need Ideas coming out of your head everyday.
2. Brain storm a session - Fast writing will need lots of ideas. It’d help you if you brain storm before every session. Do not Check your email, log on to forums or read blogs during that time. Treat your Brainstorming session as a sacred routine.
3. Fix a time – Fix a time to write. I like to do all of my writing early in the morning. And I do it in one (or two) sittings. It helps create and build a habit. The moment you sit down on your special writing chair in your special writing suit with special pen. You’ll feel different.
Again, no interruptions in this process. Interruptions will disturb your concentration and make you lose your thoughts and ideas. Bad mean things they are.
4. Write in Bulk - Another thing is to write many articles in one sitting, preferbally in the same market.
5. Commit a challenge - Recently I started a challenge to write 100 articles in 30 days. That comes down to 3 articles per day. But I suggested to write 10 articles (for myself). So far I’ve finished 41 articles in 5 days (a little late on schedule I know). But it’s fun though.
To top it off, I clocked 7 minutes 56 seconds for a 300 word article. Isn’t that impressive? If your goal is to write 100% unique, high quality content then click here http://write-articles.imbasics.com
Building a Regular Traffic Stream to your website
There’s a myth about Building residual income online. People believe they don’t have to do anything and they’ll get checks while they sleep.
But the truth is building residual income takes time, effort, patience and eperience.
And in today’s blog post, I am going to share my philosophy about building traffic to help you with residual income.
Btw, If you haven’t read my earlier post about creating new income stream daily, then do it so.
My Traffic Philosophy.
Have you ever taken a time to think, how one traffic tactic differs from others? or the effectiveness of few tactics over others?
When I spent lots of time understanding how to get traffic to my websites. I started to build a philosophy by which now I do every single thing.
“Create traffic procedures which brings traffic without
any of your constant interference”.
Now imagine, if you can create a procedure which after you implement, you start getting traffic and you don’t have to interrupt anything.
What this does is free a lot of your time and effort which you can spend it on making more effort to get more sales, deals with Joint ventures etc.
If I have to take an example of this kind of traffic tactic, then there’s only one thing that comes to my mind.
Pay Per Click -
This is no other perfect way to explain my philosophy. Once you’ve set up a campaign, you start getting traffic. You don’t have to spend a LOT of time worrying about traffic and other stuff.
Of course there’s no such thing as pure “no interruption” traffic. But this one comes a lot closer. You check your stats once a day and then think about converting visitors to sales etc.
Now my biggest goal is to create hands off traffic system and most of them can be easily done if you are ready to delegate some of your workload.
For another example, lets take article marketing.
If you write 30 articles and set them to publish and promote for next 30 days. You have semi-hands off method to get traffic.
Instead of thinking how to get traffic, think “how to create procedures to get hands off traffic”. This is going to help you in long run.
Traffic does NOT equals Money
If you ask any marketer “What’s your biggest headache in Internet Marketing?”.
Their answer will be “Getting traffic”.
I’ve personally asked quite a number of people, asked my subscribers with same result.
All of them had TRAFFIC problems.
And to say, this is one of the things that has been holding you back succeeding online. Your unconscious knows that you are not good at generating traffic and it holds you back.
You schedule your time and sit down in front of pc to do productive work, which often converts into 1 hr of email checking, 1/2 hr of stats checking, couple of hours of blog reading and may be 15 minutes to think about how the hell you are going to get traffic.
And by now you’ve ‘worked’ for at least 4 hrs without any productive result. And this goes on and on.
That’s why today’s blog post is about Traffic does NOT equals money.
It’s important to learn this lesson. You can generate business with even small amount of traffic. I bet you aren’t as bad as I was when I started to work on getting traffic. Less than 100 uniques per day. Sigh…
If you remember my story, I was getting less than 100 uniques per day (somewhere around 70–80). Even then I turned my blog into $20/day and then converted into $80 a day in about 2–3 months of testing.
Yes, I became far better at converting my low amount of traffic into money. Though I was trying to generate as much traffic as I could. I wasn’t getting any success at all. And this blog was in Highly competitive market.
In the end, I resigned and decided, I was far better in getting people to buy than getting traffic.
Become better a converting visitors into buyers.
Proper planning and approach, you can turn losers into winners. It’s not easy but when you start testing, it becomes like a video game. You test many things and plan many routes as possible to defeat the current level to jump into next level.
By step by step, you’ll start seeing how things are different in your blog/website.
You’ll understand what kind of voice you need.
You’ll understand what kind of content your visitors prefer.
You’ll understand what kind of stuff people are interested in buying.
You’ll understand how to motivate people to buy the stuff.
When you start thinking about results, you’ll start thinking differently. And you’ll be able to generate a decent income from even a paltry sum of traffic.
Remember One important conversion Rule : You cannot make other people buy your stuff. You can only help or guide them. Buying is their decision. And you do not have choice to make their decision. Ultimately, they’ll make the decision.
So get working on improving your conversion. Google’s Web optimizer is your friend. It’s far better than using hosted scripts (often they are pain in the ass to install).
Regards
Varun Pratap
Aim for That Peak Like Mad.
Shadow Such people and Cheer Them On.
It’s all about results
I was going through my list of websites I have and noticed I had a website which I was not promoting at all… And it has been sitting there getting some traffic for last 6 months. I have many projects in the pipeline right now (including offline marketing) so I left it alone for last 6 months.
I noticed I was getting 2238 uniques visitors per month. Which makes it at about 73 unique visitors per day.
So right now I just commissioned a product for the website. The best way to make money in any market is by your own products. With last 6 months of traffic stats, I have the keyword, I know what people are looking for and I know where they are landing.
If I am selling a $47 product and making 1 % conversion (which is easier than you might think). I’ll be making $1000 a month.
If I do nothing then I’ll be making $12000 a year with this website. Again look the at numbers. 73 Unique visitors is nothing. Heck I know quite a few of my readers/subscribers can generate far more than this.
Of course I am planning to spend some time promoting this website as I go along. But till then I have to work with these numbers.
My plan for this website is very simple. I want it to have around 500 uniques per day and around 1% conversion to the product. That’s 5 sales per day. And I am fixing the time limit for next 6 months. I am no hurry to get 500 uniques per day. 5 sales per day at $47 = $200/day . Would you like to hit your goals like this?
I know I can add 100 unique with a week of work and another 100 with about 10 days of work… So in next 6 months. I’ll be breezing along and getting my goals.
Why I am talking about numbers in such manner?
Today you can do your worse easily. But as you go along, spend your time, get experience, your numbers and figures will improve. There’s no substitute for experience.
Things often go wrong but you’ll learn from the experience. The more you do, the better you get at it.
I am doing nothing but talking about simplest of the goals.
1% conversion with 100 unique visitors. I don’t want more than that…
When you start out, this is the best goal. What’s the worse you can do here is have no sale in next few days? Then you have to sit down and figure out where exactly you go wrong. Where you can improve? what you can do to get 1%.
If you just focus on 1% for next 30 days, you’ll see tremendous results.
Click Here For the simplest advice on Internet marketing, You can follow.
Un-complicate things
While surfing around today, I came across a very interesting post by Jimmy D brown titled, “3 Keys To Kick-Start Your Biz In 24 Hours”. Now, now, I know, it’s very salesy title, but the idea or the knowledge he shared is Important here. It wouldn’t do any good to you if you miss the essence of the post because of salesy title.
The essence of the article was to “Un-complicate things”. Like he said, most internet marketers are chasing after the new shiny tool like dog chases its tail.
Like I always talk about “Mastering one way of doing things before you move on”. Often Doing it One way produces far better than spreading out in many different fields. Again, Do not complicate things.
People often equate simplicity = Not advanced enough = Bah, I am an expert, this thing is below me.
For anyone who ever practiced martial arts knows, “Basics properly executed often wins over advance technique”. In MMA UFC (Ultimate Fighting Championship), Royce Gracie+’s (Elite Fighter) most victories came from simple arm bar.
1. Streamline
2. Systemize
3. Stick
Are the simple formula Jimmy Uses in his life and marketing.
I also use simple formula to explain my philosophy.
Product + Targeted traffic + conversion = $$$.
Then I talk about 1 way of doing things. 1 way to create product, 1 way to increase traffic, 1 way to improve conversion. It starts with just 1 way.
And folks, that’s how you do things.
Varun Pratap
Aim for that peak like mad
Shadow Such people and Cheer Them On.
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