He started explaining, “you see, I was watching Eben Pagan’s videos and then suddenly I decided to do some research on it. Do you know Eben pagan Started with Internet marketing Niche around mid 2007?”

I was like “Yeah, I know but he’s online since 2000 or something”.

“Dude he created almost 8-9 products in about 32 months”.

Whoa, really?

I never noticed… (of I started counting it’s really 9 products and then lots of content to give away as bonuses and free stuff).

Technically he’s creating 1 product every 3 months… Damn that’s efficient.

So the question arises

“How does Eben Pagan Does it?”

My first response was, “Duh, he’s got his A+ team behind him, it’s easy”. In reality, the thing is completely different. Even if you have a Top class Team behind your marketing process, it takes effort, dedication to create so many high quality products.

So far I’ve known Eben pagan or david deangelo (in dating niche) never created a sucky product.

Here’s a list of the Major products he created.

1. Connected
2. Self Made wealth
3. Ignition
4. Internet marketing 101
5. Modern Guru Series
6. Guru Home Study (Seminar + Home Study Course)
7. Get altitude (Seminar + Home Study Course)
8. Guru mastermind (Seminar + Home Study Course + Monthly Subscription)
9. Wake up productive

Almost all of this products are Pricey. He never cut corners on the products or the price. Now wonder his company is making more than 20 million per year just through online marketing.

So what’s his secret?

The Secret is _____

(The secret is his metro look )

The secret is “Creating systems”. I’ve few of his products from both markets (dating and internet marketing). I’ve seen a sort of consistency or formula behind his products.

I am sure he has a system to create products at lightening pace.

For example. Most of his products are created from Seminar he does (Double Your dating Advanced seminar in 2000 or Get Altitude in 2007).

The content was the product gets automatically produced by this method (it’s harsh to say that because it takes HECK a lot of effort to present a seminar than a simple ebook).

If you closely look at the content, you’ll start noticing a structure in almost every product he creates.

In fact that is true for almost every good marketer.

Why Structure Produces High Quality Content?

You need a structure, an outline or a plan to push your content and make it high quality. Think of structure as a foundation for the upcoming content. When you put your content in a structure, you start putting elements that are necessary for any high quality product.

For example, if you produce content haphazardly or without any plan, people will feel cheated. There are different personality types of people and you need your content to match their types.

Damn that sounds a little crazy? Isn’t it?

Yes, it is. And that’s why when you create a structure it creates good content.

Did you notice the structures in one of my articles (Introduction, body content and conclusion). With body content, I can divide the content into many parts and sub parts.

The same goes for your ebook (ebook is nothing but many articles put together but the whole ebook needs a structure).

Going back to personality types. You need stats for people who like to think with logic and then you need stories and metaphor for people who are right brained. When you start mixing these together, it attracts both kind of audience.

What you can do to create a structure?

Now take a 2nd look at this article. This article has a noticeable structure behind it. It has a story and it has some facts and figures and more importantly it has something that you can use it right now.

What you need right now is to start creating product outline or structure.

Here’s what you can do.

1. Create the structure yourself – This is bit hard to do but not impossible at all.

2. Rip apart the index of your favorite product and see how it is structured and then follow that structure yourself. For example When I started creating products, I was highly influenced by the products that Late Corey Rudl had created (Internet Marketing tips).

3. Get some help – This is the costliest way to do it. But again, to make things easier and save some time, it’s often better to ask for help.

Do you now understand how eben pagan creates High quality products in 3 months or less (damn that sounds like a cheapo headline, LMAO). My friend doesn’t like to create content he’s more of marketing and sales guy, so he often comes to me with thought provoking questions and ideas. I am glad for his question.

BTW, For those who don’t own Get Altitude, You should get it. Though Eben is often coming out with new products I still think Get Altitude is his Best stuff.

Other Articles that you might like

1. Creating Product is easy -

2. Building a new Income stream in less than 3 hours.

3. How to create products faster than speed of thought.

4. Why Affiliate Income is far better than getting cents per click from adsense?

1.    Ebook Design – Now this has nothing to do with your graphics skills. When I am talking about ebook design, I am talking about easy to read layout. You have to worry about few things in an ebook.

First thing you have to worry about the Fonts you are using. Remember, an ebook is often read on a computer screen. So if you are using any sort of fancy fonts, chances are, your ebook is hard to read. That’s why it’s often suggested to use Sans serif fonts like Verdana, Tahoma for ebook.

Second thing you have to worry about is how big the font are going to be. You paragraph should be spaced at one line and fonts size should not be more than 12 font size.

Using a standard 12 size is pretty much a decent size for normal text. Of course you can increase the font size for title or topic heading.

2.    Second thing in an ebook, you should worry about the copyright issues and notice. You should post a copyright issue on all of your text, regardless you are selling it or giving it away for free.

For free, you should always put a notice about it on the copyright about what can your readers do with the free ebook.

Third thing I am going to talk about is Adding few money pages. I am calling them a money page because, that’s what they are. These are pages that are going to promote your website, your list or any of your other products.

I often like to use these pages at the start (before index) and at the end as an extra resources. Promote your sales pitch for subscriber list in these pages.

Creating a design for first page – Unless you are an ebook graphic designer, I suggest you to take it easy and just stick to the basics. Your first page should be about the “Title of the ebook”, A sample of what’s inside, Who’s the author and How to contact the author (website info).

This is the bare minimum of the stuff you should put it in your ebook. That’ it, add your content and voila you are done.

If you are like me, then chances are you don’t buy too many low ticket items (provided you have option to buy better product at higher price).

High Price = Quality.

This is one of the major perception that people have. They equate High price with quality. So if you have couple of products and you think they are good but have low price. The first thought in your mind is always “WHY?”. Why the price is low? I bet it’s because it’s not good.

Funny thing about this situation is that it doesn’t change with geography or race or religion type. I’ve noticed this is Hindus, muslim, English, Africans or asians.

The conception does not change at all.

When you are pricing your products so low, you cannot justify the low price tag to your customer and equate is to quality.

Another thing about the pricing is that it reflects your mindset. The more confident you are, the better you’ll perform and better prices you’ll get.

If you are someone who can charge $500 an hour and when people know, they are often interested in knowing about it. They want to know why you are expensive (of course, they’ll also perceive your product to be quality).

Of course there are few times when you can opt for low price options. But they are exceptions. You cannot build profitable business with exceptions.

Before I finish this article, I do want to give you a warning. If you are selling high price item, do take care of the quality of the product. There’s a reason I can charge $100/week just for email consulting. I know I can provide the goods and I am confident.

Why some bloggers have hard time making full time income? Click here to know about it.

Start Small -> You might be surprised how many people start with a plan of 300 pages of book, few audios and may be some complementary videos. Arghh….

My first product for 20 page ebook (actually it was 17 page content plus 3 page of index, copyright and title page). It took me few hours to write and edit the product.

I was nervous when I started promoting about the response. People who bought absolutely loved it and I received compliments and testimonials from all over the world (including few of top name guru’s).

Create a 20 page ebook this week and start selling it. Soon you’ll want to add more content, in couple of months, that same 20 page ebook will turn out into 100+ pages, few audios and video product.

More products you have, better your product catalog will be and you’ll be able to charge higher price. Now this rule is not written in stone. You can always break rules.

But understand, as you start creating small, your confidence will grow and you’ll be soon creating high priced products.

How to charge High prices -> There are simple 2 ways to charge high price.

1. Find a completely new way to do things and charge High price for the information. Now this doesn’t happen very often with information products. The moment you publish an info product, you’ll find few copy cats selling the same darn thing.

The simplest example can be taken from softwares which does specific functions. For example, currently there are membership sites which submit your articles, audio, videos all over the web automatically. And they charge good money for these memberships.

They give you either buy their service or do it yourself options. That’s it.

2. You compile a product with a Audio, Video, Bookset etc and it’ll automatically increase the price point. Have you ever noticed how marketers who have 1000 dollar products carry 20 DVD’s few book cases weighing 10–20 pounds? The weight is there for a reason.

High price is about confidence -> You might be surprised with this statement, but it’s very much true. If you have confidence in your products (and your marketing skills), you’ll have no problem with asking for high price.

And that’s the reason, I ask you to start small. If you do what I am saying, by next year, you’ll have your own 1000 dollar high end product. If you need any help regarding product creation, blogging, internet marketing, click Here.

creating your own products and how profitable they are.

There are some brave people who attempt to write an e-book but they get scared by enormous task. And they never finish it.

For those people, you have to remind them, e-book is just a compilation of many articles. You are not writing 300 + page to

become Jane Austen or Another JK Rowling.

Here’s what I want you to do.

1. Write an Article everyday for next 30 days. The size of the article does not matter.

2. Focus your articles on a Key point. I.e. “how to lose weight with dumb-bells”.

3. After 30 days compile all of your articles and edit them to make it look like an ebook.

4. Add more content where you think you should add and make sure your content is Good enough to sell.

5. Make Your first E-book Available for Free. And then start writing another ebook.

Now I know you can understand the first 4 steps easily. But Why You should make your ebook avaliable for free?

My Idea doesn’t have anything to do with “Moving the FREE Line” but more of practical reason. When you are learning to write, you’ll make many mistakes and these mistakes will make you look like amateur. While you are writing your first book. Just let it go and make it free.

You’ll learn A HECK a lot any marketer or product can teach you about writing. With second book, you’ll be able to see your writing skills shine. Now remember the last step is just a recommendation. If you want to make it a paid product. It’s all fine. It’s not like it’s a rule you have to follow. So Get on with it.

Now All of this started from just writing a 300 word article. And I tend to write 8–10 articles in one sitting. Can you imagine how many days it’ll take me to finish a e-book with this method? About 3 days. Now I am not bragging but I have finished e-books faster than this.

A simple Answer :– Sell something that’s already selling.

If I have to tell you, that you can build 20–30 new income stream in next 30 days, would you believe it?

I bet you wouldn’t. But Let just suspend this belief for a moment.

Believe you can do it. Imagine How it’d change your life?

And this is exactly what I am going to show you here. If you’ve been looking at online marketing for some time, then I believe you already have all the most important resources (i.e. Aweber’s list building services, domain, hosting etc).

And you are not going to spend a pretty much a single penny if you already have all the above resources.

When I talked about Income stream, the biggest clue or Idea for you to latch on is by creating product.

Personally I can write a report in couple of hours and get it ready to sell in less than 3 hrs. But I know, not everybody is like me and can type really fast.

So I am going for the next best option. PLR (private label Rights) Products. Now Before you roll your eyes and get angry, listen to me. There are quite a good lot of PLR products out there which can be sold for pretty penny.

Now the biggest everyone makes with these products is that they try to sell it as it is.

What I want you to do what nobody else is doing it (besides me, I guess).

And the thing is called “A little work”. Yup, you are going to work a little.

Anyways, what I want you to do is,

1. Clean up the PLR Document you have, completely. Remove the titles page and everything useless.

2. Remove All the Un-necessary Junk from the document. This here have to be done carefully. Most of the PLR stuff have WAY TOO MUCH FLUFF. For example, if I have an internet marketing document, it’d start from 1980’s describing how internet came to be and how it all started. (now of course I am exaggerating but not by much).

3. Turn a 100 page document into 30–40 page Report. Make it Succinct, Short, To the point. You get my point right?

Total Time Spent So Far – 30 minutes From My Experience (It helps if you know the topic).

4. Write a New sales letter (You don’t need a 20 page monster letter for this). A single page or two will do wonder for you.

5. No need for graphics, Plain words will do wonders. (With new FTC regulations, you’ll be hard pressed to utilize more of the testimonials, but you can still do a damned good job).

6. Charge a fair price. (Now here’s the thing about reports, Depending on information, reports can get you good price. I have seen 10 page report being sold for $97. Though chances are very for PLR stuff to get that much but you get the idea.)

Total Time Spent So Far – 1 hr, 15 minutes at max (30 – 45 minutes on the sales letter etc).

7. Get Traffic, Build a List. This I’ll talk about later (otherwise just do a search on my blog or check the category “Increase Web Site Traffic”

Rest of time – SPEND IT ON BRINGING TRAFFIC.

Now, I know from experience first 3 steps don’t take more than half an hour to do it right. And I”d spend most of my time getting traffic to that page. If you create 8–10 of these reports and bring enough traffic, You’d be able to sell few reports per day.

For example – $10 per report and 4–5 sales per day is going bring you a neat $1500 a month. It completely depends on how hard you promote them. I’ll be talking about getting traffic in my next post.

Sometimes I think If I have to give myself simple advice, what I’d give?

1. Choosing a Market – I’ll tell myself, don’t try to find obscure niche markets. Go where competition is, go where people are already buying. At least you know what kind of products are selling and what not. 

There’s no need to be afraid of competition. Internet is big enough to include you too.

2. Choosing an angle : Michel fortin calls it power positioning, Others call it USP (Unique selling proposition). I prefer to call “Choosing an angle”. Why? It makes easy for you to think and act upon it.

It’s better if you think how you can enter in a market and start selling immediately. Same product, same offer rarely win. Even if you have a better product, it won’t be help at all.

Same blogging course, same weight loss tips, same dog training techniques won’t work for you. Think how you can add to the existing market and profit from it.

3. Create a product : Create a product fast. Do not dilly dally. Do not waste time in getting the perfect product. Get it done. Do not take more than 7 Days to create a product. If you take too much time, your current enthusiasm will drop, your energy will be low and you’ll be surrounded by negativity (I wonder if It’d sell).

Focus on a product and get it done before any negative though process break into you.

4. Start getting traffic and improve conversion : Getting 100 unique visitors per day is not hard in any market. If you improve your conversion to 1% and your product price is $47. You are well onto making $1350 per month. Add few more products and back end. You’ll be able to generate a great livelihood from internet marketing.

5. Consistent Effort : The above figures can be true, if you put consistent effort daily.

You should be spending time out to get traffic.
You should be spending time to write more content (or create product).
You should be spending time to get to know your market.
You should be spending time to think how you can further increase your conversion.

5 Simplest advice I can give you to start right now. Not in the evening, not tomorrow, not when stars are in auspicious alignment.

Click Here to get 41 simple Ideas that’ll turn around your business in next few months.

Varun Pratap

Aim for That Peak Like Mad.
Shadow Such people and Cheer Them On.

If you have a website, podcasting has many applications that allow you to get in front of your customers, get your name out there, and ultimately make you more money. You’ll find there are tons of people who love to listen instead of reading a blog post or an article. These people download the podcasts on their IPod and listen as they go.

8 Step to Create your Own First Podcast.

1. Spend 1 to 2 minutes and brainstorm some topics you are interested in. He doesn’t have to be new and brilliant content for your first podcast, it should simply be something you have a passion for.

2. Select one or two of those topics that catch your eye.

3. Spend 1 or 2 minutes and brainstorm interesting facts that you know about those topics

4. Group those facts together under one or two headings.

5. By now, you probably see the one you want to podcast the most. If not, you’ll need to choose one now.

6. Go online and find a web site that talks about that topic as well that you can review in your podcast.

7. Write down an upcoming event that is related to your area of interest. For example, if the area you’re going to podcast on his genealogy, you might be able to find a local genealogical society which has a genealogy fare coming up. If you can’t find anything, think of a past event that you can review.

8. Develop a brief script on your own, or from the example in the Example box that follows this exercise.

Here is an example script for your very first podcast

“Hello and welcome to our very first podcast at [your web address, which you will get shortly… in the next exercise]. My name is [your name] and today we’re going to be talking about [your topic].

In this podcast we’ll be talking about [heading #1] and [heading #2]. Later, we’ll review a website and talk about an upcoming event.

First, we’re talking about [heading #1]. Did you know that… [talk about the interesting facts you wrote down].
Second, we’re talking about [heading #2]. Did you know that… [talk about the interesting facts you wrote down].
Now is the time in our show where we review a website. Today’s website is [say the web address and the name, if it’s different]. [Briefly describe the website and rate it on how helpful or informative it was as well as how easy it was designed to navigate around].
Finally, we’ve got to mention the [upcoming event]. [Mention who, what, where, when, cost, what to bring, what to expect].
We’ve had a great time on the show today and look forward to having you tune in next time!”

That was easy, wasn’t it? Sure! There’s nothing to it.You probably don’t even need the script. Often you just need a simple cheat sheet with you about the topics you are going to mention in your podcast.

As for as I am concerned, I need the whole script as English is not my first language. Even then I try to not rehearse when I am doing any kind of audio recording.

So what’s stopping you? Get going…

Oh Here are few links for you to get started too…

1. http://www.podcasting-tools.com/ This is an excellent site about podcasting and takes you through everything from an introduction to how-to-podcast as well as the technical aspects of podcasting. It doesn’t look great but it’s quite functional and informative.

2. http://www.podcastalley.com/ Podcast Alley is the podcast lovers portal. Featuring the best Podcast Directory and the Top 10 podcasts, as voted on by the listeners.

3. http://www.podcastingnews.com/ This might be a little advanced for the beginner, but it is an excellent and comprehensive news site devoted solely to podcasting news. Once you’re familiar with podcasting and want to really benefit from the industry and stay on top of it, this should be in your “favorites” folder.

Oh btw, if you go there right now, You’ll find story about Gary Vaynerchuk who started Winelibrarytv.com. Its complete interview. You should head over there right now and read it.

Lighting fast product creation – Is it even possible?

If you have been following my strategies on the blog, then you know I can create short reports, ebooks in no time (my best time is 45 minutes for 20 page e-report). I like to push my limits, so I ended up with this my new product. From start to finish in 28 minutes. My next product was even lesser than that… How did I do it?

Here are steps you can use.

1. Researching your niche.

I know what you are thinking? this has been hammered to death many times, but hear me out. People always start opposite. They start with a product idea. I don’t want you to do that… You’ll start with a market and then drill down the multiple product ideas. I want you take a look at the niche you are in. Think of ways to narrow down your niche more. This is very important step. Find a market or product idea that has decent searches on daily basis and don’t care much about competition.

If you are knee deep in any market, then you always have an idea about these kinds of narrow niche ideas. That’s why I asked you to start from your own niche rather than trying to find a new one.

2. Decide on the product type.

After you have drilled down the niche, its time to decide how you are going to provide the products. Now my preffrences is written material material. I can type faster than normal folks and my mind flows better while I am writing.

3. Create your product.

Remember this is low entry product, so you don’t need to write 100 pages or create 2-3 hours of audio. You can create few pages of material, format is out properly in about 30 minutes or so. For example you can create 1/2 hr of audio product discussing the problem in the niche. There is no magic in here. You have to work it out.

The PLR route doesn’t work in this method. Why? because PLR products are way too general. Same for public domain products. So in the end you have to do it yourself. If you are doing it yourself, then you can create and start selling your product in about an hour.

Learn How I create products from idea to researching competition to creationHow to create products“.

Now the story behind all this is very simple… He asked me about the Easiest way to make money on internet. And I Told him the secret. For first 7 months he didn’t do what I told him to. Then one day in frustration he finally tried it.

When he did, he was able to generate $4800 in one week. Thats 7 days. thats 685$ a day. Oh did I told you, No list, No JV’s etc.
Don’t you think thats crazy??? and all this time he was saying how what I am saying is hardest thing to do… But You know sometimes the hardest paths are easy to follow. He finally found out.. I guess he’s not going back to other ways any soon.

Actually he was not wrong, I, myself used to think that this might be the toughest thing to do. I think he could have made some more as I was able to find many mistakes he did in those 7 days.

Don’t you think thats amazing. Though I believe he could have made more if he was prepared.

So today I am going to share This Hard Path with you. Do you know what it is?
Its very simple. You create a product and sell it.. HuH..!!!??? Don’t believe your ears?

But lemme comment on the Easiest Path. You see people tends to believe that If they are creating Adsense Sites they don’t have to work as hard as making a product.

Listen to me, The method which you used to create adsense sites is not at all different than create products and marketing it. Lemme give you a fast overview on the both methods.

Adsense Creation method :

Discover niche -> Find Keywords -> Generate Content -> Write Articles -> Optimize articles -> Bring traffic -> Monetize traffic.

Product marketing Method :

Discover niche -> Find Keywords -> Generate Content -> Create Product -> Set up an autoresponder -> Bring traffic -> Monetize traffic.

You see there is no difference. In place of writing articles you are creating a product. And in place of optimizing articles you are putting up autoresponder on your site. If you want to know how to create instant products then read my earlier post on “Creating product is easy”

For the same traffic, you can get better rewards with Product Marketing. As You’ll have many chances to sell it to your visitor (if you are creating your subscribers list).

So How to go about Marketing a Product?

Today I am going to give you some thoughts about this kind of marketing. and then We’ll start the series based on this topic. I’ll be discussing finer details of the steps involved. So Here you go…

If you create a product based on what you like, or what you think people will like, you will be extremely lucky to sell one single copy, and you’ll probably have to bribe the person to buy it!

By finding a small segment of a much larger market in which people are actively buying, and where there are not too many competitors, is the best chance you have of making money from selling your own product.

The only way to create niche products or services that become best sellers is to discover what your potential customers want.

What problems are they facing that you can solve.

What pain are they experiencing that you can soothe.

You have to uncover your potential customers needs, their pain, even their dreams and aspirations.

There are some ways to get this information…

• Use the search engines to find a number of forums related to the niche your’re interested in.Visit these forums regularly and find out what questions people are asking and how often they are asked.
• The same question asked by many different people on many different forums is a possible topic for your product or service.
• If you own an opt-in email list, send a brief survey to your subscribers to discover the problems they are facing.
• If a common problem emerges from your survey, providing the solutions to this problem is a possible topic for your product or service.
• If you don’t own an opt-in email list, you could send a solo advertisement to a few ezines with a large subscriber base and invite people to take part in your survey by offering a useful reward for their participation.
• If you own a website which receives a lot of traffic, you could use a popup to invite people to your survey.

Wordtracker.com is one of the most useful research tools on the internet. You can use it to uncover what people are searching for on the internet.Not only that, you can use it to find out how often people search for different topics. It is a great tool for discovering niche markets.

On its own, Wordtracker is unlikely to point you to your next best seller, but when used in conjunction with surveys you have a very powerful research tool.

Private Label Rights is by far the quickest method of creating your own product. The only real disadvantage is other people will be using the same content as their own, so if you use the contents “as is” you won’t have a unique product.

Do a search for public domain products and once you have found one purchase a copy and have it digitized (made into an e-book). Matt Furey has made million dollars from one of the public domain product.

If a product is in the public domain, it means the copyright on it has expired and you are free to use the contents.

You can copyright your new digitized product, meaning nobody can sell copies in that particular format.

There are many ways to start off your own business on Internet. But You need to have a Blueprint or a method which can help you start properly. If you look around this blog, then you know I have even shared simple blue prints too.

I guess that’s it for today. This is very simple step but really powerful if you implement.

PS: For Comments, brick backs, love letters and hate mails.. you can leave comments on this blog