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	<title>Strategic Internet Marketing &#187; Increase Web Site traffic</title>
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	<description>Customers buy for their reasons, not yours.</description>
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		<title>Combine your email marketing with Social Media</title>
		<link>http://www.imbasics.com/talks/combine-your-email-marketing-with-social-media/</link>
		<comments>http://www.imbasics.com/talks/combine-your-email-marketing-with-social-media/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 08:51:03 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Increase Web Site traffic]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/combine-your-email-marketing-with-social-media/</guid>
		<description><![CDATA[If you want to get your website out and target social media, then you should read what Amanda Gagnon (from aweber)&#160; has to say about combining social media with email marketing. It’ll take you only 5 minutes to read that blog post and you can target and use social media without much problem. Go there, [...]]]></description>
			<content:encoded><![CDATA[<p>If you want to get your website out and target social media, then you should read what Amanda Gagnon (from aweber)&#160; has to say about combining <a href="http://www.aweber.com/blog/email-marketing/email-social-media.htm" target="_blank">social media with email marketing</a>.</p>
<p>It’ll take you only 5 minutes to read that blog post and you can target and use social media without much problem. Go there, print the blog post, read it and then implement it and watch your traffic grow.</p>
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		<title>Let The Traffic Building Begin&#8230;</title>
		<link>http://www.imbasics.com/talks/let-the-traffic-building-begin/</link>
		<comments>http://www.imbasics.com/talks/let-the-traffic-building-begin/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 06:59:33 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Increase Web Site traffic]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[natural link profile]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[traffic building]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/let-the-traffic-building-begin/</guid>
		<description><![CDATA[Back in 2004, when I started, traffic building was easy, YET, I struggled to get 100 unique visitors per day. Today when rules have changed, competition increased and it’s hard to get traffic, I think it’s still pretty easy to get traffic. It’s silly, isn’t it? To me, it has all become part of the [...]]]></description>
			<content:encoded><![CDATA[<p>Back in 2004, when I started, traffic building was easy, YET, I struggled to get 100 unique visitors per day. Today when rules have changed, competition increased and it’s hard to get traffic, I think it’s still pretty easy to get traffic.</p>
<p>It’s silly, isn’t it?</p>
<p>To me, it has all become part of the experience that I’ve gotten in last 6 years of marketing online. You might think it’s super hard to get traffic but for someone who is doing it for couple of years will find it easy.</p>
<p><img class="aligncenter" title="successful online biz" src="http://farm3.static.flickr.com/2290/4512233294_592068758c.jpg" alt="" width="464" height="308" /></p>
<p>Photo by <a href="http://www.flickr.com/photos/rowdykittens/">Rowdykittens</a>.</p>
<p><strong><span style="color: #800000; font-size: small;">So How do you actually build traffic to your website?</span></strong></p>
<p>Simple answer is cumulative effect of your promotion will build traffic.</p>
<p>You know my formula (<a href="http://www.imbasics.com/talks/traffic-building-website/" target="_blank">content+3X promotion = traffic</a>). The more you promote your website, more traffic you’ll receive, the higher your chances to increase your traffic.</p>
<p>That’s where most people get it wrong. They try a technique few times and then claim it doesn’t work.</p>
<blockquote><p><span style="background-color: #ffffff;">Traffic is all about getting back links. As you get more backlinks, you’ll get traffic. Almost all the techniques are based on this idea.</span></p></blockquote>
<p>Getting website traffic is all about figuring out where you customer is and then get them to come to your website. Of course, not all of your customers are in forums, blogs and other web 2.0 properties… they are only fraction of the total crowd.</p>
<p>So Again, it all comes down to the idea of getting more <a href="http://www.imbasics.com/talks/how-are-you-building-a-link-profile-to-generate-traffic/" target="_blank">back links to get increased rankings</a> in search engines.</p>
<p><strong><span style="color: #800000; font-size: small;">What are the factors that’ll effect your rankings and traffic?</span></strong></p>
<p>When you are link building here are some basic factors that you have to keep in mind.</p>
<ol>
<li>Link from High quality pages – Links coming from high quality pages will always carry more weight towards your rankings.</li>
<li>Age of your link – How long your link has been online will also effect your rankings.</li>
<li>Quantity – Most marketers often go for the quantity and they are pretty right too. It’s not bad to build as many links as possible.</li>
<li>Anchor text – What your anchor text contains will help you boost your rankings with specific keywords. I personally recommend to focus on few keywords and then build a complete link profile.</li>
<li>Sources – How varied your sources are also going to play an important role in this. that’s why quite a few marketers target lots of web 2.0 forums blog and places to get links from.</li>
<li>How old the website is – This helps somewhat but is not a major factor.</li>
<li>Authority hub – Authority sites link to other authority sites. So if you are getting linked from some of the authority sites, your rankings will dramatically improve.</li>
</ol>
<p>Remember all links are not equal, as all traffic isn’t equal. Some links caries more weight, some less.</p>
<p><span style="color: #800000; font-size: small;"><strong>What about no-follow tags?</strong></span></p>
<p>Personally I am not worried about this. I always says to build as many links as possible. No-follow tags might not help you in your rankings but if you get a link on a high traffic web page, and you are getting traffic. Do you really think you should worry about that no-follow tagged link?</p>
<p>The simple answer is NO.</p>
<p><span style="color: #800000; font-size: small;"><strong>How to create a <a href="http://www.imbasics.com/talks/how-are-you-building-a-link-profile-to-generate-traffic/" target="_blank">natural link profile</a>?</strong></span></p>
<p>Remember &#8211; If you are trying to manipulate link profiles, then you are not building a natural links at all. This is where I suggest you should go aggressively and market yourself. There are always chances some of your site (and links) get picked up and get blasted by others webmasters and bloggers to get loads of links.</p>
<p>Do Not Worry About Building a Natural Profile.</p>
<p>Promote as much as possible, it’ll build automatically.</p>
<p><span style="color: #800000; font-size: small;"><strong>What you can do now to increase your rankings?</strong></span></p>
<p>It’s simple. Get more links through -</p>
<ol>
<li>Blog comments</li>
<li>forum posting</li>
<li>creating web 2.0 properties</li>
<li>building relationship with bloggers and web masters</li>
<li>article writing</li>
<li>press releases</li>
<li>Video marketing</li>
<li>podcasting</li>
</ol>
<p>The methods are endless, just get started implementing it.</p>
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		<title>How to do write an article that attracts attention and get you more traffic?</title>
		<link>http://www.imbasics.com/talks/article-marketing-writing-headlines/</link>
		<comments>http://www.imbasics.com/talks/article-marketing-writing-headlines/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 07:46:00 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Increase Web Site traffic]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/?p=441</guid>
		<description><![CDATA[Article writing is one of my favorite technique to build traffic and get attention in the market. If you look at this technique, it’s foundational for many other skills like writing or creating products or building a good blog or writing an email. Everything hinges on your skill to write a good article. In this [...]]]></description>
			<content:encoded><![CDATA[<p>Article writing is one of my favorite technique to build traffic and get attention in the market. If you look at this technique, it’s foundational for many other skills like writing or creating products or building a good blog or writing an email. Everything hinges on your skill to write a good article.</p>
<p>In this article, I am going to discuss the 3 key factors that’ll make your readers sit up and take notice about your articles.</p>
<p>What are the key points that you need ?</p>
<ol>
<li>Your Article Headline /Title.</li>
<li>Your Article Introduction</li>
<li>Your article’s Author Bio box.</li>
</ol>
<p>Of course, there are other elements, but these three above will make a HUGE changes in the way you write. In this article, I’ll discuss writing article headline in complete detail.</p>
<p>So let’s start with writing your article headline.</p>
<p>Imagine, you are in a bar…</p>
<p>You see a beautiful women with nice long legs and sexy black  dress standing there all by herself. You of course being a man, check her out and then notice, guys approaching her.</p>
<p>There’s no response in her body language, no changes in her expression and she shorts down the guys. What you are going to do now?</p>
<p>This is exactly where you are right now in terms of writing articles. You are just like hundred of guys who are trying to approach a beautiful woman who’s too damn busy to look bored.</p>
<p>You need to attract her. You need to be different.</p>
<p>In the crowd of people (or articles), you need to be powerful, attractive (get attention).</p>
<p>Take a look at your current article title. It looks capital B BORING. What can you do to make some changes?</p>
<p>First you can add some specific which makes people take notice “How 27 yr old single mom made $4570 in her first month at internet marketing”.</p>
<p>The specifics of 27, single mom, $4570 will make people take notice.</p>
<p>But do you think it generates a curiosity?</p>
<p>I think there are few changes we can make and make it more interesting.</p>
<p>“How 27 yr old single mom used these 3 techniques to generate $4570 in her first month of internet marketing?”</p>
<p>Ok Now it generates some curiosity… Right.</p>
<p>If you keep working on this, you’ll find a headline that’s many times better than either of these two. You should spend 90% of the time in writing a headline.</p>
<p>What you can do now?</p>
<p>Open up Copyblogger’s <a href="http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/">10 Sure-Fire Headline Formulas That Work</a></p>
<p>If I have to write a little Checklist or Cheat sheet of the above work, then Here it is…</p>
<p>Who else wants ____?</p>
<p>The secret of ____.</p>
<p>Now as you go on with the above article, you can start writing good headlines. But… You should always think “How am I going to attract a web surfer’s attention?”</p>
<p>Remember the link is just a cheat – sheet, you don’t exactly have to follow it. There’s always way to improve.</p>
<p>How 3 hour per week, you can use <a href="http://write-articles.imbasics.com"  class="alinks_links" onclick="return alinks_click(this);" title=""  style="padding-right: 13px; background: url(http://www.imbasics.com/talks/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">article marketing</a> to generate extra traffic, incoming links and much more? <a href="http://write-articles.imbasics.com" target="_blank">Article Marketing</a> Strategies.</p>
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		<title>How to get server melting traffic to your website?</title>
		<link>http://www.imbasics.com/talks/traffic-building-website/</link>
		<comments>http://www.imbasics.com/talks/traffic-building-website/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 12:17:59 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Increase Web Site traffic]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/?p=428</guid>
		<description><![CDATA[Do you want more traffic? Say Yay. If you want to survive in online business, you have to intimately know the secrets of building traffic. In this article, I am giogn to discuss key strategies that have been used by master webmasters for years Including few of the latest web 2.0 stuff. So let’s get [...]]]></description>
			<content:encoded><![CDATA[<p>Do you want more traffic? Say Yay.</p>
<p>If you want to survive in online business, you have to intimately know the secrets of building traffic. In this article, I am giogn to discuss key strategies that have been used by master webmasters for years Including few of the latest web 2.0 stuff. So let’s get started.</p>
<ol>
<li><strong>Link building </strong>– One technique that has never failed to bring success is link building. Almost all the techniques, tricks came and went, but link building is still here sinche the internet started. You should spend a lot of time to get any kind of incoming link to your website.</li>
<li>Article Distribution – Believe it or not, this still works. Even if you are not getting any traffic from the articles, the link juice will build up overtime and will help you get traffic in long run.</li>
<li><strong>On page Search engine optimization </strong>– Basic SEO stuff still works, that’s why lots of webmaster optimize their tags and word on wordpress platform.</li>
<li><strong>Building a wordpress blog </strong>– One of the SEO technique is about building a regularly updated wordpress blog. It has been noticed by web masters how wordpress blogs are in favor of google since ages ago. It’s the structure of the blog that google favors. It isn’t going anywhere. You can surely create a blog right now and start getting benefits from it.</li>
<li><strong>Social bookmarking </strong>– In last few years, this technique fell out of favor. As they said “It’s been abused much”. But the truth is, social bookmarking still works, if you know what you are doing. Think about sharing some good stuff with others, then you’ll be able to create content that can be bookmarked.</li>
<li><strong>Web 2.0 properties </strong>– Web 2.0 properties like squidoo.com, hubpages.com are another way to get traffic. You should think of them as Owning a Virtual real estate. Creating these properties will help you build link juice and also get traffic from these communities.</li>
<li><strong>Publishing videos </strong>– Though not everyone can use this technique properly, it should not be overlooked. If you can create videos and submit, you’ll get traffic.</li>
</ol>
<p>As you can see, Almost every single technique is based on building link one way or another. If you focus on getting links to your website, you’ll start build the kind of traffic you always desired.</p>
<p><strong>Now you might be wondering, how in the world you are going to melt your servers with all of this?</strong></p>
<p>The key is called &#8220;momentum&#8221;. As you start implementing all these techniques, you&#8217;ll start gaining momentum. With this momentum you can create a avalanche of traffic overtime. If you are expecting people to drop whatever they are doing and check out your website? then you should provide them motivation to do it so.</p>
<p>I highly recommend you to implement all the 7 techniques and start seeing the results for yourself. One of my friend increased his website traffic by 60% in a week by adding &#8220;social bookmarking&#8221; to his current lot of promotion techniques. That number 60% was about 700 unique visitors per day. So you can assume, he was getting quite a lot of traffic on his website already.</p>
<p><strong>Recommended Resources -</strong></p>
<p><a href="http://write-articles.imbasics.com" target="_blank">3 hour work week plan with article marketing</a> &#8211; Can you spend 30 minutes per day to bring some extra traffic to your website?</p>
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		<title>Crazy technique to help you write faster</title>
		<link>http://www.imbasics.com/talks/crazy-technique-to-help-you-write-faster/</link>
		<comments>http://www.imbasics.com/talks/crazy-technique-to-help-you-write-faster/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 09:26:29 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[30 days to Online profits]]></category>
		<category><![CDATA[Increase Web Site traffic]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/crazy-technique-to-help-you-write-faster/</guid>
		<description><![CDATA[I often get emails from my readers asking about &#8220;how can I write so much faster?&#8221;. Often my answer is, &#8220;it&#8217;s practice&#8221;. But today, I am going to share this technique to help you write faster. Why this technique works? Simple, you are more focussed on writing, then ever. You just start thinking and writing [...]]]></description>
			<content:encoded><![CDATA[<p>I often get emails from my readers asking about &ldquo;how can I write so much faster?&rdquo;. </p>
<p>Often my answer is, &ldquo;it&rsquo;s practice&rdquo;. But today, I am going to share this technique to help you write faster.</p>
<p>Why this technique works?</p>
<p>Simple, you are more focussed on writing, then ever. You just start thinking and writing super fast. All of the writers who write faster than others often use variation of what I am going to tell you in this post.</p>
<p>Here&rsquo;s the secret <img src='http://www.imbasics.com/talks/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>&ldquo;Use Stop watch&rdquo; and plan to&nbsp;finish an article for 10 minutes. </p>
<p>Notice, I said, &ldquo;Finish&rdquo;, not &ldquo;write&rdquo; in the above sentence. When you are focussed on finishing you&rsquo;ll be able to finish the article. Otherwise, you&rsquo;ll keep writing with focus without any direction.</p>
<p>Our mind wants a goal. So the moment, you plan to finish an article in 10 minutes or less, your mind have a goal to achieve. With the kind of power the mind has at it&rsquo;s disposal, it&rsquo;s pretty easy to do.</p>
<p>I can write 300 words article in 7 minutes.</p>
<p>350 words in 8 minutes</p>
<p>400 words in 9 minutes</p>
<p>450 words in 10 minutes.</p>
<p>So next time when you are sitting down to write. </p>
<p>1. Put a stop watch with you. </p>
<p>2. Think of the topic you want to write.</p>
<p>3. Start the stopwatch and start writing.</p>
<p>That&rsquo;s it. It&rsquo;ll take some practice to write so fast, but after doing it few times, you&rsquo;ll get the hang of this technique.</p>
<p>You can use one of the mindmap I created for writing articles. For More <a href="http://write-articles.imbasics.com/" target="_blank">Article writing</a> tips.</p>
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		<title>Specialized websites – Why Affiliate websites need to be tweaked a little differently</title>
		<link>http://www.imbasics.com/talks/affiliate-website-marketin/</link>
		<comments>http://www.imbasics.com/talks/affiliate-website-marketin/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 08:22:34 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[30 days to Online profits]]></category>
		<category><![CDATA[Increase Web Site traffic]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/?p=405</guid>
		<description><![CDATA[Affiliate marketers needs a website that helps with their goal. They cannot just go ahead and build websites like other webmasters. In this article, you’ll learn how to create attractive, interesting, engaging and interactive websites. The major goal of your affiliate website is to design a website built around customer needs. There are many factors [...]]]></description>
			<content:encoded><![CDATA[<p>Affiliate marketers needs a website that helps with their goal. They cannot just go ahead and build websites like other webmasters. In this article, you’ll learn how to create attractive, interesting, engaging and interactive websites.</p>
<p>The major goal of your affiliate website is to design a website built around customer needs. There are many factors to be considered to build a site like this.</p>
<p>Build it for Speed – It’s going to help your cause, if you don’t make your websites graphics extensive. These days with graphic optimization, CSS and other resources, you can build a beautifully designed lightweight website in no time.<br />
If you have to add any kind of graphics (flash, streaming audio/videos), then there should be a purpose to have those in place.</p>
<p><strong>Keeping the pulse on the market </strong></p>
<p>If you know and understand your market, you’ll be able to create website that suits your customers needs. When you are targeting your market, your design should reflect it. For example, If you are targeting business professional, make sure to have a website, which looks professional and informative.</p>
<p><strong>Focusing on Key point.</strong></p>
<p>I do not recommend to make a “Comparison” type affiliate websites. If possible, you should focus on one product (or product line related to that product). It’ll help you get focused and create dedicated pre-sell pages for your website.</p>
<p>When you are trying to be everything to everyone, you end up with nobody to noone.</p>
<p><strong>Pre-sell Webpages</strong></p>
<p>Your pre-sell webpages will be a different part of your website, where you are going to promote (or pre-sell) the product/s. These pre-sell pages have lots of copywriting elements that you can use. For example. Statement of proof (video, audio or pictures) can be added. Or you can show the product in use (A video).</p>
<p>There are many ways, you can add elements which further helps people to trust you and your recommendations.</p>
<p><strong>Content – Content is King</strong></p>
<p>There can be never enough Extra content on your website. You should aim to provide extra content that’ll help you promote and pre-sell affiliate products.</p>
<p>In most markets, a training section related to the product can be really helpful.</p>
<p>Next thing about content is that you have to provide content on regular basis. Keep updating your website and promoting it.</p>
<p><strong>Consistency in content, design, promotion.</strong></p>
<p>You have to consistent in your design elements, content elements and promotion activities. If you are not consistent, you’ll not get regular traffic and chances of converting them into sales is going to be very low.</p>
<p><strong>Conversion of your website</strong></p>
<p>When you have place all these elements in your website, then you can get started on working and improving your conversion rate of pre-sell or content.</p>
<p>Again, all these elements are powerful individually, but taken together they can be really really powerful.</p>
<p>When you think in terms of elements that sells, you&#8217;ll start seeing your websites differently.</p>
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		<title>How are you building a link profile to generate traffic?</title>
		<link>http://www.imbasics.com/talks/how-are-you-building-a-link-profile-to-generate-traffic/</link>
		<comments>http://www.imbasics.com/talks/how-are-you-building-a-link-profile-to-generate-traffic/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 16:36:41 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Increase Web Site traffic]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/how-are-you-building-a-link-profile-to-generate-traffic/</guid>
		<description><![CDATA[It&#8217;s always surprising for me to see &#8220;link building&#8221; strategies, often get replaced by other traffic building strategy. Actually to call it &#8220;being replaced&#8221; is wrong, I should call it &#8220;In favor of masses&#8221;. Link building is one of the most boring part of SEO. YET, it&#8217;s one of the most solid strategy. I am [...]]]></description>
			<content:encoded><![CDATA[<p>It&rsquo;s always surprising for me to see &ldquo;link building&rdquo; strategies, often get replaced by other traffic building strategy. Actually to call it &ldquo;being replaced&rdquo; is wrong, I should call it &ldquo;In favor of masses&rdquo;. Link building is one of the most boring part of SEO. YET, it&rsquo;s one of the most solid strategy.</p>
<p>I am yet to see any website, which didn&rsquo;t get increase in traffic after they started building links.</p>
<p>In this blog post, I am trying to revive such an old art and giving you a different view about link building.</p>
<p><strong>Why You should use link building as one of the major strategy?</strong></p>
<p>The answer is simple, It&rsquo;s boring, yet it works. It has been working since internet started. I personally know a webmaster who does nothing else but build links consistently to get massive traffic. Keyword here being &ldquo;Consistently&rdquo;. This guy sold one of his website for $100,000. </p>
<p>I am not dissing any other strategies in this article. I just want you to open your eyes to the power of link building.</p>
<p><strong>What exactly is link building profile?</strong></p>
<p>When I think of building links, I think of incoming links from all over the web. Think of links as an owning a part of the internet. The more incoming links are linking towards your website, the higher your website being spotted. So&nbsp;the things/elements, I tend to include in linking profile are :</p>
<p>Traditional 2 way links<br />Traditional 1 way links<br />Links coming from blogs<br />Coming from articles (I am not including any kind of syndication)<br />Coming from forums<br />Coming from web 2.0 properties<br />Links from social bookmarks<br />Links coming from videos<br />links coming from software submission</p>
<p><strong>How can you build a powerful link profile?</strong></p>
<p>Simple, spend some time everyday to get some links. You only need 50&ndash;75 links per week to start seeing some results in your rankings. It&rsquo;s not hard at all.. The only thing I dread about link building is &ldquo;it&rsquo;s darn boring&rdquo;.</p>
<p>It feels like My IQ drops few points every hour when I do this. (Note: You can always outsource this)</p>
<p><strong>What kind of results can you expect?</strong></p>
<p>Again, it&rsquo;s hard to guess something like this. This is long term strategy. If you are focussing on right keywords, then you&rsquo;ll start seeing some ups and downs in ranking. It&rsquo;ll take few months before your rankings/results&nbsp;actually settle down and give you general idea.</p>
<p>If you are generating 50 links per week, In 6 months you have 1200 links to your website (I am still not including syndication services like articles, audio, video, bookmarking etc).</p>
<p>I personally don&rsquo;t know if you are going to engage in IQ dropping activity (LOL). But I ask you to not underestimate the power of links. I personally few of the guys who spent most of their efforts of link building aggressively and then got into top ranks in few months for a very competitive market.</p>
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		<title>Why Some people&#8217;s article don&#8217;t get results as they expected?</title>
		<link>http://www.imbasics.com/talks/why-some-peoples-article-dont-get-results-as-they-expected/</link>
		<comments>http://www.imbasics.com/talks/why-some-peoples-article-dont-get-results-as-they-expected/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 05:42:19 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Articles of the day]]></category>
		<category><![CDATA[Increase Web Site traffic]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/why-some-peoples-article-dont-get-results-as-they-expected/</guid>
		<description><![CDATA[Imagine you started to write an article&#8230; and finish it. Then you submitted them to various top article directories. It&#8217;s been few days since you submitted, there&#8217;s no traffic, list building and no chances of sales at all. You remember marketer&#8217;s promising you the moon if you use article marketing. So where do you went [...]]]></description>
			<content:encoded><![CDATA[<p>Imagine you started to write an article&hellip; and finish it.</p>
<p>Then you submitted them to various top article directories. It&rsquo;s been few days since you submitted, there&rsquo;s no traffic, list building and no chances of sales at all. </p>
<p>You remember marketer&rsquo;s promising you the moon if you use <a href="http://write-articles.imbasics.com"  class="alinks_links" onclick="return alinks_click(this);" title=""  style="padding-right: 13px; background: url(http://www.imbasics.com/talks/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">article marketing</a>. So where do you went wrong?</p>
<p>You wouldn&rsquo;t be surprised to see lots of people is forum dissing article marketing. Frankly speaking they are not wrong at all. They just don&rsquo;t know.</p>
<p>I believe there are 4 major reason why your article didn&rsquo;t get the results you expected?</p>
<p><strong>1. Bad Quality Article</strong> &ndash; Now there is not much to say about it. Even on some very highly moderated sites like <a href="http://ezinearticles.com/" target="_blank">ezinearticles.com</a> you&rsquo;ll see quite a few bad quality articles. There can be many reasons why anyone would think that article is not good. </p>
<p><strong>2. Bad Title/ Headline </strong>&ndash;&nbsp;Whenever you write and post articles, you article is competing with tons of other articles. What are your chances of been seen? </p>
<p>Your article title is most important in at least getting acquainted with your readers. It should urge the reader to open your article and read. If it&rsquo;s not doing that, then the title is not doing it&rsquo;s job properly.</p>
<p><strong>3. No Flow at all </strong>&ndash; Articles are supposed to have a flow in them. People who are reading it should start at the beginning and slide all the way down to your author bio box and click the link. That&rsquo;s why you need flow in the article.</p>
<p>Now this is little hard to spot in your articles. You&rsquo;ll find sometimes, you articles have jumps, hiccups and road blocks which often effects your click through on your bio box. It takes practice to get good at spotting them.</p>
<p><strong>4. Bad Author Bio Box </strong>&ndash; I believe over 95% of bio boxes aren&rsquo;t as good as people believe. I can even some of my own in that list. Frankly speaking writing a good author bio box is like an art. Unless you practice a lot and understand it intimately, you aren&rsquo;t going to write a good one.</p>
<p>Even after writing 100&rsquo;s of article, sometimes I get stuck in this zone. There are cookie cutter approach that you can use. But they only go so long.</p>
<p>Well as you can see, these are just 4 reasons why your article doesn&rsquo;t get results? You can learn to write high quality, unique articles with my <a href="http://write-articles.imbasics.com/" target="_blank">article writing secrets</a>.</p>
<p>Don&rsquo;t worry, in this series I&rsquo;ll be sharing stuff that&rsquo;ll help you guide through and avoid the same pitfalls as above.</p>
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		<title>How to prepare your website for Search engine marketing?</title>
		<link>http://www.imbasics.com/talks/how-to-prepare-your-website-for-search-engine-marketing/</link>
		<comments>http://www.imbasics.com/talks/how-to-prepare-your-website-for-search-engine-marketing/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 04:46:40 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Increase Web Site traffic]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/how-to-prepare-your-website-for-search-engine-marketing/</guid>
		<description><![CDATA[When it comes to search engine marketing, the major question that you should ponder over is &#8220;how to prepare your website?&#8221;. If you take the simple definition of SEM as &#8220;Any form of marketing, which increases visibility of your website and get traffic&#8221;, then you are right. In this article, I am going to show [...]]]></description>
			<content:encoded><![CDATA[<p>When it comes to search engine marketing, the major question that you should ponder over is &ldquo;how to prepare your website?&rdquo;. If you take the simple definition of SEM as &ldquo;Any form of marketing, which increases visibility of your website and get traffic&rdquo;, then you are right.</p>
<p>In this article, I am going to show you what factors will help you improve your visibility in search engines.</p>
<p><strong>1. Site structure</strong> &ndash; One of the first thing you should worry about is site structure. I do not recommend using complex site structure. For example yoursite.com/myarticles/my-specialarticles/article1.html I often like to keep most of my content under main folder (i.e. yoursite.com/myarticles.html). </p>
<p>When you do this, chances of happening bad broken links goes way down. You do not have to remember the complete path of each and every article. </p>
<p>Even if you are using any kind of CMS, you should use simple file path for your files. If you are using CMS, chances are&nbsp;there are not much&nbsp;broken links.</p>
<p><strong>2. Site Map </strong>&ndash; Create a site map for your website or blog. Use this sitemap as a guide tool for your visitors, rather than search engines. These days, search engines have become very smart, they&rsquo;ll be able to index all of your web pages easily.</p>
<p><strong>3. RSS Sitemap </strong>&ndash; You should also create a RSS based sitemap for your website. RSS based sitemap will help you ensure good indexing in all the search engines. This file is basically read by bots, not by humans. This file should be automatically updated whenever you add new content and submitted to search engines. There are many services that&rsquo;ll do this for free.</p>
<p><strong>4. Content </strong>&ndash; Believe it or not, your content is going to play huge part. I often recommend all my clients to write (or get) at least content for next 30 days. It helps to create a trickle of content overtime for next 6&ndash;8 months for a new website. If possible, get as much content as possible</p>
<p><strong>5. Cornerstone Web 2.0 properties</strong> &ndash; You should also think about creating at least 1 web 2.0 property in your market(squidoo, hubpages to name a few). This will help you get more of your content out there on internet.</p>
<p>As you can see, there are only 5 things you need to prepare. You might be surprised how many webmasters forget one or two of these. There are more things you can do, but if you just follow the above advice, you are leagues ahead of other webmasters in your market.</p>
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		<title>SEO Writing &#8211; Do Not Get Slapped Around by Search Engines</title>
		<link>http://www.imbasics.com/talks/seo-writin/</link>
		<comments>http://www.imbasics.com/talks/seo-writin/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 04:32:42 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Articles of the day]]></category>
		<category><![CDATA[Increase Web Site traffic]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/?p=363</guid>
		<description><![CDATA[In my consultations, I&#8217;ve noticed people do have some sort of paranoia when it comes to SEO-ing their content. Frankly speaking, I wasn&#8217;t that surprised to see this as Google has been known to slap around Website owners with it&#8217;s constant changing algorithms. So should you give up on this Or be ready to take [...]]]></description>
			<content:encoded><![CDATA[<p>In my consultations, I&#8217;ve noticed people do have some sort of paranoia when it comes to SEO-ing their content. Frankly speaking, I wasn&#8217;t that surprised to see this as Google has been known to slap around Website owners with it&#8217;s constant changing algorithms.</p>
<p>So should you give up on this Or be ready to take the bull by horns?</p>
<p>Now if you&#8217;ve been reading any of my blog posts/articles on SEO, you know how much I favor doing the basics (Title, h1, description tags etc). When it comes to give a little boost to my rankings with some carefully planned articles, then I think it&#8217;s worth spending your time.</p>
<p>Let&#8217;s differentiate what You should do differently than people who get slapped by Google.</p>
<p><strong>1. Manipulate or not? That is the question -</strong> Understand, when you are writing an article on any keyword, you are trying to manipulate Search engines in one form or another. The people who got slapped silly were the ones who took this manipulation to the extreme.</p>
<p><strong>2. Think about the visitors First</strong> &#8211; Even if you are writing an article to attract search engine traffic. ALWAYS write an article from a reader&#8217;s perspective. It&#8217;ll not only hurt your conversion but also work against you as the content will not be of higher quality.</p>
<p><strong>3. What does Google actual wants -</strong> Now if you are searching for something on Google, what does it actually wants to serve you? Google wants to give you as close to content you are looking for. So if you somehow manipulate your rankings and do not provide the right content match, then chances of losing the rankings are very high.</p>
<p>When you start writing with keeping in mind about your main goal (Visitors First, Best Content Match for Google and then add writing for search engines), You&#8217;ll get good results.</p>
<p>Click Here to Learn How you can do some <a href="http://write-articles.imbasics.com/" target="_blank">SEO writing</a> and create high quality content faster.</p>
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