How are you building a link profile to generate traffic?
It’s always surprising for me to see “link building” strategies, often get replaced by other traffic building strategy. Actually to call it “being replaced” is wrong, I should call it “In favor of masses”. Link building is one of the most boring part of SEO. YET, it’s one of the most solid strategy.
I am yet to see any website, which didn’t get increase in traffic after they started building links.
In this blog post, I am trying to revive such an old art and giving you a different view about link building.
Why You should use link building as one of the major strategy?
The answer is simple, It’s boring, yet it works. It has been working since internet started. I personally know a webmaster who does nothing else but build links consistently to get massive traffic. Keyword here being “Consistently”. This guy sold one of his website for $100,000.
I am not dissing any other strategies in this article. I just want you to open your eyes to the power of link building.
What exactly is link building profile?
When I think of building links, I think of incoming links from all over the web. Think of links as an owning a part of the internet. The more incoming links are linking towards your website, the higher your website being spotted. So the things/elements, I tend to include in linking profile are :
Traditional 2 way links
Traditional 1 way links
Links coming from blogs
Coming from articles (I am not including any kind of syndication)
Coming from forums
Coming from web 2.0 properties
Links from social bookmarks
Links coming from videos
links coming from software submission
How can you build a powerful link profile?
Simple, spend some time everyday to get some links. You only need 50–75 links per week to start seeing some results in your rankings. It’s not hard at all.. The only thing I dread about link building is “it’s darn boring”.
It feels like My IQ drops few points every hour when I do this. (Note: You can always outsource this)
What kind of results can you expect?
Again, it’s hard to guess something like this. This is long term strategy. If you are focussing on right keywords, then you’ll start seeing some ups and downs in ranking. It’ll take few months before your rankings/results actually settle down and give you general idea.
If you are generating 50 links per week, In 6 months you have 1200 links to your website (I am still not including syndication services like articles, audio, video, bookmarking etc).
I personally don’t know if you are going to engage in IQ dropping activity (LOL). But I ask you to not underestimate the power of links. I personally few of the guys who spent most of their efforts of link building aggressively and then got into top ranks in few months for a very competitive market.
Why Some people’s article don’t get results as they expected?
Imagine you started to write an article… and finish it.
Then you submitted them to various top article directories. It’s been few days since you submitted, there’s no traffic, list building and no chances of sales at all.
You remember marketer’s promising you the moon if you use article marketing. So where do you went wrong?
You wouldn’t be surprised to see lots of people is forum dissing article marketing. Frankly speaking they are not wrong at all. They just don’t know.
I believe there are 4 major reason why your article didn’t get the results you expected?
1. Bad Quality Article – Now there is not much to say about it. Even on some very highly moderated sites like ezinearticles.com you’ll see quite a few bad quality articles. There can be many reasons why anyone would think that article is not good.
2. Bad Title/ Headline – Whenever you write and post articles, you article is competing with tons of other articles. What are your chances of been seen?
Your article title is most important in at least getting acquainted with your readers. It should urge the reader to open your article and read. If it’s not doing that, then the title is not doing it’s job properly.
3. No Flow at all – Articles are supposed to have a flow in them. People who are reading it should start at the beginning and slide all the way down to your author bio box and click the link. That’s why you need flow in the article.
Now this is little hard to spot in your articles. You’ll find sometimes, you articles have jumps, hiccups and road blocks which often effects your click through on your bio box. It takes practice to get good at spotting them.
4. Bad Author Bio Box – I believe over 95% of bio boxes aren’t as good as people believe. I can even some of my own in that list. Frankly speaking writing a good author bio box is like an art. Unless you practice a lot and understand it intimately, you aren’t going to write a good one.
Even after writing 100’s of article, sometimes I get stuck in this zone. There are cookie cutter approach that you can use. But they only go so long.
Well as you can see, these are just 4 reasons why your article doesn’t get results? You can learn to write high quality, unique articles with my article writing secrets.
Don’t worry, in this series I’ll be sharing stuff that’ll help you guide through and avoid the same pitfalls as above.
How to prepare your website for Search engine marketing?
When it comes to search engine marketing, the major question that you should ponder over is “how to prepare your website?”. If you take the simple definition of SEM as “Any form of marketing, which increases visibility of your website and get traffic”, then you are right.
In this article, I am going to show you what factors will help you improve your visibility in search engines.
1. Site structure – One of the first thing you should worry about is site structure. I do not recommend using complex site structure. For example yoursite.com/myarticles/my-specialarticles/article1.html I often like to keep most of my content under main folder (i.e. yoursite.com/myarticles.html).
When you do this, chances of happening bad broken links goes way down. You do not have to remember the complete path of each and every article.
Even if you are using any kind of CMS, you should use simple file path for your files. If you are using CMS, chances are there are not much broken links.
2. Site Map – Create a site map for your website or blog. Use this sitemap as a guide tool for your visitors, rather than search engines. These days, search engines have become very smart, they’ll be able to index all of your web pages easily.
3. RSS Sitemap – You should also create a RSS based sitemap for your website. RSS based sitemap will help you ensure good indexing in all the search engines. This file is basically read by bots, not by humans. This file should be automatically updated whenever you add new content and submitted to search engines. There are many services that’ll do this for free.
4. Content – Believe it or not, your content is going to play huge part. I often recommend all my clients to write (or get) at least content for next 30 days. It helps to create a trickle of content overtime for next 6–8 months for a new website. If possible, get as much content as possible
5. Cornerstone Web 2.0 properties – You should also think about creating at least 1 web 2.0 property in your market(squidoo, hubpages to name a few). This will help you get more of your content out there on internet.
As you can see, there are only 5 things you need to prepare. You might be surprised how many webmasters forget one or two of these. There are more things you can do, but if you just follow the above advice, you are leagues ahead of other webmasters in your market.
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