Difference between Pro and Wannabe’s
My brother Bhanu is an artist, he likes to paint and create new things on canvas. Just recently I got into discussion about selling his creations. There’s a hesitation in him which is not helping his sell more of his stuff and work.
This discussion was all about Pro’s and Wannabe. I was telling him pro takes charge in his life and every step of the way. Wannabe’s sits there and wait for stuff to happen.
Pro is serious about his work and its value. Wannabe is unsure about it.
Pro is dedicated about it 7 days a week, 30 days a month and 365 days a year. Wannabe is a weekend warrior.
My thought was, “If you love your stuff, you should not hesitate to sell. If you are selling, do not hesitate to name your price. It’s your work, create the value for it by yourself”.
And this is exactly the biggest difference in most beginner internet marketers.
They do not take the business of building business online seriously.
They do not think in terms of Profit and Loss in monetary value.
They are buying stuff, expecting things to happen.
So what you can do things differently to make things happen in your favor?
1. Create a Product in your market (I don’t care if you create 10 page ebook, Just do it. On other note I just finished 16 page ebook in 3 hrs)
2. Set advertisements (PPC/PPV/CPA) to bring immediate traffic to your website sales pages.
3. Test your sales letter and find out ways to improve conversion.
Next Steps can be optional.
4. Create content to promote your content.
5. Create more ways to get traffic (blog comments, article marketing, forum comments, SEO, affiliate system etc).
6. Make a goal to at least sell 1% conversion of your sales letter.
If you just do the first 3, you’ll be better than 95% of other marketers. If you do the next 3 steps, you’ll be rarer less than 1% who acts and gets results.
I dare you to try it and see if it doesn’t change your life in next 30 days.
It’s a matter of courage
Whether you are taking your very first step as a child or writing a book or may be starting a business, it all comes down to courage. The only difference is the belief people around us has.
When we are kids, none of our parents says “OK Varun, no need to even try and get up and walk, you’ll never do it”. Do they say that? No… they don’t. They say “C`mon once more, get up, C`mon… just a step, YES, that’s the way”.
And things starts changing as we starts growing up. People starts telling us “NO, you can’t do it”. Of course often it’s meant to help us be safe from harmful stuff. But our mind doesn’t understand that, it gets programmed anyway.
It’s a matter of courage
When you are setting your goal today, you are going to add an extra ounce of courage to that. Because it often comes down to that. There’ll be time when people around you won’t support you at all. At that time, you have to…
Believe in yourself and take a leap of faith.
You’ll be surprised how much things change when you just add a dab of courage to your step.
I remember when I first wrote the sales letter for my book and posted it. I just couldn’t handle the butterflies in my stomach.
I remember when I first created an email list and wrote a newsletter, it was mind boggling pressure.
I also remember when I wrote an email selling a product.
I also remember when I got my first refund request.
Yes all of times, I was pressured by some invisible force crushing me. But I had to stand up, handle it because I made a decision, decision to change my life.
Its just a matter of courage. Times, events, people will change no matter what. The only thing that’ll remain unchanged is your courage.
Your courage to take a step towards unknown.
Your courage to push beyond your limits.
Your courage to face your own fears.
That’ll be unchanged forever.
Varun Pratap
Aim for That Peak Like Mad.
Shadow Such people and Cheer Them On.
Un-complicate things
While surfing around today, I came across a very interesting post by Jimmy D brown titled, “3 Keys To Kick-Start Your Biz In 24 Hours”. Now, now, I know, it’s very salesy title, but the idea or the knowledge he shared is Important here. It wouldn’t do any good to you if you miss the essence of the post because of salesy title.
The essence of the article was to “Un-complicate things”. Like he said, most internet marketers are chasing after the new shiny tool like dog chases its tail.
Like I always talk about “Mastering one way of doing things before you move on”. Often Doing it One way produces far better than spreading out in many different fields. Again, Do not complicate things.
People often equate simplicity = Not advanced enough = Bah, I am an expert, this thing is below me.
For anyone who ever practiced martial arts knows, “Basics properly executed often wins over advance technique”. In MMA UFC (Ultimate Fighting Championship), Royce Gracie+’s (Elite Fighter) most victories came from simple arm bar.
1. Streamline
2. Systemize
3. Stick
Are the simple formula Jimmy Uses in his life and marketing.
I also use simple formula to explain my philosophy.
Product + Targeted traffic + conversion = $$$.
Then I talk about 1 way of doing things. 1 way to create product, 1 way to increase traffic, 1 way to improve conversion. It starts with just 1 way.
And folks, that’s how you do things.
Varun Pratap
Aim for that peak like mad
Shadow Such people and Cheer Them On.
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