He started explaining, “you see, I was watching Eben Pagan’s videos and then suddenly I decided to do some research on it. Do you know Eben pagan Started with Internet marketing Niche around mid 2007?”

I was like “Yeah, I know but he’s online since 2000 or something”.

“Dude he created almost 8-9 products in about 32 months”.

Whoa, really?

I never noticed… (of I started counting it’s really 9 products and then lots of content to give away as bonuses and free stuff).

Technically he’s creating 1 product every 3 months… Damn that’s efficient.

So the question arises

“How does Eben Pagan Does it?”

My first response was, “Duh, he’s got his A+ team behind him, it’s easy”. In reality, the thing is completely different. Even if you have a Top class Team behind your marketing process, it takes effort, dedication to create so many high quality products.

So far I’ve known Eben pagan or david deangelo (in dating niche) never created a sucky product.

Here’s a list of the Major products he created.

1. Connected
2. Self Made wealth
3. Ignition
4. Internet marketing 101
5. Modern Guru Series
6. Guru Home Study (Seminar + Home Study Course)
7. Get altitude (Seminar + Home Study Course)
8. Guru mastermind (Seminar + Home Study Course + Monthly Subscription)
9. Wake up productive

Almost all of this products are Pricey. He never cut corners on the products or the price. Now wonder his company is making more than 20 million per year just through online marketing.

So what’s his secret?

The Secret is _____

(The secret is his metro look )

The secret is “Creating systems”. I’ve few of his products from both markets (dating and internet marketing). I’ve seen a sort of consistency or formula behind his products.

I am sure he has a system to create products at lightening pace.

For example. Most of his products are created from Seminar he does (Double Your dating Advanced seminar in 2000 or Get Altitude in 2007).

The content was the product gets automatically produced by this method (it’s harsh to say that because it takes HECK a lot of effort to present a seminar than a simple ebook).

If you closely look at the content, you’ll start noticing a structure in almost every product he creates.

In fact that is true for almost every good marketer.

Why Structure Produces High Quality Content?

You need a structure, an outline or a plan to push your content and make it high quality. Think of structure as a foundation for the upcoming content. When you put your content in a structure, you start putting elements that are necessary for any high quality product.

For example, if you produce content haphazardly or without any plan, people will feel cheated. There are different personality types of people and you need your content to match their types.

Damn that sounds a little crazy? Isn’t it?

Yes, it is. And that’s why when you create a structure it creates good content.

Did you notice the structures in one of my articles (Introduction, body content and conclusion). With body content, I can divide the content into many parts and sub parts.

The same goes for your ebook (ebook is nothing but many articles put together but the whole ebook needs a structure).

Going back to personality types. You need stats for people who like to think with logic and then you need stories and metaphor for people who are right brained. When you start mixing these together, it attracts both kind of audience.

What you can do to create a structure?

Now take a 2nd look at this article. This article has a noticeable structure behind it. It has a story and it has some facts and figures and more importantly it has something that you can use it right now.

What you need right now is to start creating product outline or structure.

Here’s what you can do.

1. Create the structure yourself – This is bit hard to do but not impossible at all.

2. Rip apart the index of your favorite product and see how it is structured and then follow that structure yourself. For example When I started creating products, I was highly influenced by the products that Late Corey Rudl had created (Internet Marketing tips).

3. Get some help – This is the costliest way to do it. But again, to make things easier and save some time, it’s often better to ask for help.

Do you now understand how eben pagan creates High quality products in 3 months or less (damn that sounds like a cheapo headline, LMAO). My friend doesn’t like to create content he’s more of marketing and sales guy, so he often comes to me with thought provoking questions and ideas. I am glad for his question.

BTW, For those who don’t own Get Altitude, You should get it. Though Eben is often coming out with new products I still think Get Altitude is his Best stuff.

Other Articles that you might like

1. Creating Product is easy -

2. Building a new Income stream in less than 3 hours.

3. How to create products faster than speed of thought.

4. Why Affiliate Income is far better than getting cents per click from adsense?

Why?

Because he sells good products and promote good products.

Anyways Andre made a damn good point at http://imade500faster.com/ (his promotion about Anik singal’s new product, it’s closed now).

People remember milestones.

Though his argument was he didn’t remember his first sale, but I do mine.

I also remember my first $100 a day, then $500 a day too… Heck I know the name of the person who I sold when I reached 500 dollar for the day. Granted I do have sharp memory.

Why these milestones matter?

Photo by parislemon

In Neuro Linguistic programming, we learn how our brain focuses on key emotions and anchor the feelings associated with it. It doesn’t matter if the feeling is positive or negative.

The anchor is created and then we chose to live with this anchor (good or bad doesn’t matter at all). It pretty much takes “living in the past” to extreme level.

If you are positive oriented person, you’ll remember most of your successful anchors and emotions. Same for negative oriented people.

These emotions can help you succeed or become a miserable failure, if you don’t have authority over them.

That’s one of major reason for skills like NLP, Sedona and EFT are there to help people succeed.

If you want to succeed, add emotions to your goals.

My mentor used to say this a lot about goal setting. When you do that, you are ready to jump into unknown and go that extra mile to achieve your goals.

Ask yourself Why do you want to achieve this goal?

If you want to make money to impress your girl friend or show off your car to your friends then the reason you have isn’t going to make you go that extra mile.

But when you want to make money because you want to make sure your kids get that education that you didn’t, you are highly motivated.

Remember marketing saying, People do things to feel good or to get away from bad.

In this goal setting you are implementing both of them at same time. Giving more power to your decisions.

How to add emotions to your goals?

1. Make a goal (duh).
2. Ask yourself, What’s my reason for this goal?
3. How will I feel if I don’t achieve my goal (say in next 6 months or 1 year)?
4. How will I feel If I’ll be able to achieve my goal (time frame)?
5. What actions I can take now to take my step towards success?
6. Do it NOW.
7. Celebrate every single small success or Completion of every single step towards your goal.

Wow, I was talking about Andre’s promotion and ended up talking about goal setting. Remember like I said, These mile stones matter, The more success mile you have, more you’ll succeed and easier it’ll become to succeed next time in next project.

And boys and girls, men and women, that’s how you’ll learn how to be successful person.

PS: Mike Filsaime Just converted his Butterfly marketing script into GNU Licensedhttp://butterflyopensourcecode.com/ (means it’s free and you can add your own code to it). It’s good tool for every marketer to have.

Why 60 days are important?

I am suggesting 60 days, because in that time period, you’ll be able to make your website into a successful traffic getting, profit generating website. The time limit is important to keep you on right track. Of course there are many exception where people succeed in less than 60 days but for majority of the successful entrepreneurs it took effort, planning and time.

Step  1 – Find a market which suits you.

F

Photo Credit – The Cleveland Kid

Finding a market which suits you, your temperament is important. There are 2 things you need to know about this.

1. Market should already have people who are buying
2. You have understanding of the market.

Most people make this mistake into jumping in markets where they don’t know anything about it. Of course most of the stuff can be ghostwritten but you cannot provide service to the industry. This idea is good for quick buck, but to make a business out of it, you either should get into market where you know your stuff or get educated in that market.

I’ve personally made this mistake jumping into this market and then I spent time and money getting myself educated in that market. I could have avoided wasting that much time just by following this advice.

Step 2 –Why You should learn how to write?

Putting pen to paper (Photo Credit lowjumpingfrog)

Content is big factor in your plan in getting traffic. You are either going to use articles to get traffic or provide a free report or something of that nature. So you should learn how to write.

Taking from someone whose English is 3rd language, you can trust me, when I say it’s easy to write.

Step 3 – Spend as much time promoting as you can…

You should be spending as much time promoting your website as possible. Without going out and getting attention, your site will never get traffic.

It’s surprising how the most important step is implement the least by most people.

I used to give this formula to anyone who asked me about the secret behind getting traffic.

1 X content + 3 X promotion = Success.

If you write 1 hr of content, you should spend 3 hr promoting that piece of content everywhere you can.

Step 4 – Take a break once a day in a week.

Learn how to relax right from the master Simpon (Photo Credit krasi)

If you spend most of time in front of your computer, you’ll get fat, screw with your eyes, get into fights with your loved ones. Computer is a addictive menace. So take time out once every week.

My Martial art mentor used to say “Always give 120%, even in rest”. So when you are resting, don’t think about that web page or the article. Just take a break.

I am stressing so much because I’ve personally suffered a burn out myself and then stopped working on website for many months (resulting losses in my business).

Of course I had to build it back up but trust me it isn’t pleasant to build your income back up. If your goal is to make money online then you should read this article and keep it in your memory. Remember to treat it as business, to promote 3 times and then take a break once a week.

Photo Credit Japokshee

In last 6 months, if you haven’t

1. Turn your computers off – Most of us (so called internet marketers) spend way too much time in front of our computers doing almost nothing. We are always “In process” or “in creation” mode which gets done nothing. So switch your computer off for now.

2. Make a list of all things you have done so far and failed – Take out your pen and paper and make a list of all things you have done online whether they were successful or failed. It doesn’t matter, you need a list of things out there to get a real time understanding of the situation.

3. Reboot Yourself – John Reese talked about this few years ago. You write down everything related to you, your goals, your debt, your health, wealth, spiritual and get it out from your head on to the paper. It’ll get all the junk out of your mind and make it feel relaxed.

4. Fix and schedule your “Internet marketing” time – Schedule your internet marketing time. I got this idea from my fitness routine. Everyday when clock starts 5:55 pm, I automatically change my clothes and at 6:00 I start working out. This is a habit. Make your internet marketing a habit.

5. Save Your money to put it in business – Save your money to put it in the business. Do not think about buying products for now. Just save it, get a few extra jobs to get cash flow in the business. If you don’t treat your online business like a business, chances of your succeeding goes way low.

6. Make Your goal – how much action you take completely depends on your goal. If you fix your goal, schedule your time and start taking massive action, you’ll succeed. It’s about either doing it or not doing it at all. There is no middle road, only road kills, remember.

7. Understand which markets you can jump into – You cannot jump into every market you think are profitable. Answer completely honestly, Can you really survive in the market you chose? Can you answer to the readers, client’s question related to the market?

8. Understand your clientele or readers – It comes down to knowing your market profile. Like they say in marketing, “get in bed with your client”. You have to intimately know your market. You have to know their fears, their hope, their failures, their successes.

9. Develop relationships with everyone – It always comes down to who you are connected. Developing relationship with people will go long way. You need that elusive PR 7-8 link or may be get your product promo all over the web? Relationships with your readers, your friends, your business partners is going to help you.

10. Work, focus and then work some more – Time and time again, I’ve found there’s no substitute for hard work and focus. If you focus 100 percent on the task for next 60 minutes, you’ll get better results rather than spending 4 hrs with 80% focus.

Heck I personally belong to the list, who is likely to spend 5 hrs with 100% focus. Is it easy? heck no… Does it product result? Hell yes.

11. Make Your own product – Regardless of the monetization methods out there on internet, the fastest and surest way to make money online is to have a product. I have said it on this blog time and time again about this. If you are worried about your writing skills. Break the project down in small chunks.

12. Write your own blog – Starting your own blog is going to get connected with people. This is a platform where you’ll build relationships. This is a platform where you’ll find joint ventures. So get started.

13. Take a Break 1 day per week. Following from John reese’s reboot yourself theory. One thing I learned was that you need to reboot yourself regularly. Think of it as a computer. If you keep your computer on for 24/7 for next few weeks, how’ll it effect its performance?

Chances are it’ll slow down, programs may not work properly, even with the latest technology. Taking a break 1 day per week will allow you to gather yourself, gather your thoughts and get focused for the upcoming week.

14. In crunch offer services.  When you are in financial crunch, you should not hesitate to offer your services. It’ll get you cash in the hand very quickly. There was time when I designed websites for peanuts. Remember, you are not supposed to supplement income this way for long term.

15. Only 3 things you need to remember in online business. Online marketing is simple. You only need to work on 3 steps.

1. Find a market
2. Create a product
3. Promote he heck out of your product and website.

16. When you are overwhelmed, yell out loud, pound the boxing bag, do something physical – Your body demands physical attention. If you do not let it out, stress will kill you slowly. I workout and do martial arts. Some people do surfing. Some go out and play for neighborhood teams. Do something physical. Let the stress out.

17. Traffic is quite important, but don’t spam 1000 sites for that. – This one is simple, stop spamming your website to 1000 website. I know a webmaster (who is great friend) who literally opened account of 50+ forums on his market. Though he is still respectable member of that society, but we still remember it.

People have long term selective memory when they want to remember.

18. Don’t try to be everything to everyone. – I’ve personally tried to do it and failed. Trust me, if you do things certain way, people will talk and you can’t please everybody. So stop trying to be everything to everyone.

19. Don’t run after every new, shiny and loud objects. There are tons of marketing launches happening at any current moment. Do not get distracted. Do not run after every new thing.

This is a list of things or suggestions I’d give to anyone who haven’t achieved the success or the success they wanted. It does come from last 6 years of experience.

For example, Here is something I do regularly when I write article. I always start with Pen and paper and start outlining all the ideas that are in my head to write about. Why I do it?

Because it’s an anchor for my mind to let it know, that It’s time to write and get going. My unconcious part of the brain recoganizes this anchor and start firing out information about topics I want to write.

I use pen and paper because this is my habit of note taking from my high school. Though I was out of high school about 12 yrs ago, this habit of note taking still remains. If I can use such an old habit to turn my mind into article writing machine, can you imagine what you can do with your habits?

How to create this sort of anchor?

There are many ways to set this kind of anchor. First thing you have to do is find something you can use as an anchor (for me it’s my pen and diary).

One of my friend uses a Cap (which he calls a “thinking typing cap”). I used to believe my pen can absorb information (it’s crazy I know).

Now Use this anchor and state your intention aloud, “As I use this thinking typing cap, I’ll use it to write a 300 word article in 10 minutes”. Everytime you write an article, do this simple thing.

Use feeling that your cap is absorbing information and it’ll help you to write.

NLP is powerful tool, and it can set this kind of anchor in 1 time or about 3–4 times (it depends on your intention).

You can use anything to replace the or pen/diary. It has to be personal.

Now after you’ve built this anchor you need to use it daily to write. In a matter of week, you’ll find yourself writing far more than you can imagine yourself to write.

Are you using 3 hour week plan to manage your article marketing?

In this article, I am going to discuss the 3 key factors that’ll make your readers sit up and take notice about your articles.

What are the key points that you need ?

1. Your Article Headline /Title.
2. Your Article Introduction
3. Your article’s Author Bio box.

Of course, there are other elements, but these three above will make a HUGE changes in the way you write. In this article, I’ll discuss writing article headline in complete detail.

So let’s start with writing your article headline.

Imagine, you are in a bar…

You see a beautiful women with nice long legs and sexy black  dress standing there all by herself. You of course being a man, check her out and then notice, guys approaching her.

There’s no response in her body language, no changes in her expression and she shorts down the guys. What you are going to do now?

This is exactly where you are right now in terms of writing articles. You are just like hundred of guys who are trying to approach a beautiful woman who’s too damn busy to look bored.

You need to attract her. You need to be different.

In the crowd of people (or articles), you need to be powerful, attractive (get attention).

Take a look at your current article title. It looks capital B BORING. What can you do to make some changes?

First you can add some specific which makes people take notice “How 27 yr old single mom made $4570 in her first month at internet marketing”.

The specifics of 27, single mom, $4570 will make people take notice.

But do you think it generates a curiosity?

I think there are few changes we can make and make it more interesting.

“How 27 yr old single mom used these 3 techniques to generate $4570 in her first month of internet marketing?”

Ok Now it generates some curiosity… Right.

If you keep working on this, you’ll find a headline that’s many times better than either of these two. You should spend 90% of the time in writing a headline.

What you can do now?

Open up Copyblogger’s 10 Sure-Fire Headline Formulas That Work

If I have to write a little Checklist or Cheat sheet of the above work, then Here it is…

Who else wants ____?

The secret of ____.

Now as you go on with the above article, you can start writing good headlines. But… You should always think “How am I going to attract a web surfer’s attention?”

Remember the link is just a cheat – sheet, you don’t exactly have to follow it. There’s always way to improve.

How 3 hour per week, you can use article marketing to generate extra traffic, incoming links and much more? Article Marketing Strategies.

First Key point is – Marketing Research.

Marketing research is going to be the Most important factor that’ll either break your online business or make it. Choosing a Right market is the way to make money online. I don’t like to do things like other marketers and go niche. My criteria to target a market is by checking “If people in the market are buying”. If they are not buying, Its just too much waste of time and effort to research what they’ll buy, how and when.

With my method, you don’t have to do the research about demographics and other things.

Second Key point is – Keyword Research.

One of my SEO friend use to say “You can never get enough keywords”. My thoughts are same on this matter. You can never get enough. I personally use different keyword tools like wordtracker or keyword discovery to gather a large set of keywords.

After that, I divide these keywords into checking how can I use them in any way. When you have a big list of keywords with you, You’ll be able to see how the market is performing. How people are searching for the the stuff in the market.

Third Key point is – Building Momentum and Keep going on.

After you’ve finished with the research, it’s time to put your gear on and get ready to rumble. Now you have to bring traffic to your website. Building traffic is all about momentum. You have to build enough momentum that it bursts and bring you loads of traffic.

As you are building this momentum, you should not cease your traffic building efforts. For next 6 months to 12 months, you should be as aggressive as possible. You have to ride the momentum like a surfer ride the sea wave.

If you just keep these points in mind while building your website, then you’ll do well.

How to prepare yourself before you get into internet marketing?

When I started back in 2004, I spend 6 months gathering research on “how to do internet marketing”. But when I started doing it, I bombed despite all my efforts. So what went wrong?

In starting I believe it to be my arrogant attitude, but today, I just says it was plain ignorance. You cannot learn marketing by doing research. That’s how college professors do and they aren’t marketers.

First thing you have to do is to decide – How to monetize your website?

When it comes to monetizing your website, today you have plenty of ways to monetize. I believe, there are basic 3 ways which are pretty damn solid. Selling your own products, Selling affiliate products and Google’s adsense.

You have to chose one of the way, before you can jump. I am suggesting one way, because this way, you’ll be more focused. Think like a Laser beam, millions of light particles are concentrated on 1 point and it becomes the most destructive light beam ever. Right.

That’s why I want you to focus on 1 way to monetize so that you can increase your earnings. Otherwise, you’ll end up like me getting few dollars in each of my 5-10 different affiliate accounts, adsense accounts and rest of other accounts.

Second thing you have to worry about getting traffic.

How to get traffic? This question has stumped beginners and veterans regularly. How do you? The answer is very simple. Think about building Links to your website. Get as many links as possible, in as many forms as possible. In fact whenever you are doing any kind of promotion, you are getting inwards links.

And the third point is How to sustain the traffic?

First thing you have to remember, you never cease your promotional efforts. That’s pretty stupid to do that. I made a mistake and then again I have to build the traffic from the scratch. Bad Idea that.

To sustain traffic you have to concentrate on turning your readers into action takes (do something on your website, buy your stuff or subscribe to your list etc).

Again, understand, unless you are focused on monetizing one way, you’ll have hard time implementing last piece of puzzle. The moment you’ll do that, you’ll notice the rise in your income.

That’s how you should prepare yourself to build a successful online business.

Recommend Resources -

Niche Research -  Research, Plan, Take Action and Succeed

Now when you go back home, few days later you starts contacting every single one of them and start pitching your products to them.

Can you guess what are your chances of selling your products to them?

Very Low, unless you are master persuader and salesman.

And this is where all of us go wrong. We treat our website visitors and subscribers the same way. We let them subscribe to our list and then starts sending promotions to them.

Can you make sales doing that? Of course yes, many of the marketers are doing it that way.

Do you ever wonder why some Affiliate marketers fail (and others go ga-ga over their massive checks)?

It took me about 7-8 months in general to figure out how to sell products as an affiliate. And I believe most affiliates do not even spend that much time and quit.

Even those who do not quit early, does not succeed as they should have. This question bears a serious thought and a response.

One of the key component I have found in top and successful affiliates is “Relationship”. They share a very cordial relationship with their subscribers. Or Their relationship is based on trust.

The fact is that they spend time in creating a relationship with their prospective customers. And they get paid handsomely for that effort.

But It takes time, who has it?

Now, now, don’t be rash. I am asking you to spend next 30 day to create a relationship with your subscribers, can’t you just spend next 30 days with it? How much effort does it take?

Oh well, let just say you don’t want to spend that much time, then what to do?

Now this here comes into category to seduction or attraction. You have to understand and treat it like real world. You’ll often meet people who are good at connecting with others in instant. Often these people will have others telling their life stories to them in no time.

You have to understand, “Nobody likes to be sold, but they sure like to buy”. If they are not buying it from you, they are buying it from someone else.

Should you use Hard-sell or Soft sell?

I’ve been brought up in hard selling environment. My business experience comes from that background. And I personally despised it for a long time. It wasn’t until I started using soft selling skills. I realized hard selling created a pressure on me which was ultimately non-existent.

If you do not like using typical sales techniques, then go the soft selling route. Understand at one point, you’ll end up using a mixture of both skills and it’s like a circle of life completing itself.

Creating a Relationship is a soft selling skill.

When you start creating this relationship with your subscribers, chances of them buying from you gets really high. And that’s how I get more than 75% click throughs on my email campaigns (notice I didn’t not talk about emails opened, but click throughs)

Every interaction is a time where you should spend some time thinking about “building a relationship”. One of the good examples of this kind of marketing is “David Deangelo in Double Your Dating“.

Eben (or David his pen name) takes his subscribes to the series of emails where he connects with them in many ways. He tries to understand and give them solution that’s best for them. And he does not do it forcefully. He nudges them into the direction.

And he didn’t chanced upon this method by some universe or ‘law of attraction’ magic. He spent time understanding it.

And this is where You have to spend some time ripping apart every single of your own marketing materials.

Remember, In any sales interaction, your main goal is to build a relationship.

Best Regards
Varun Pratap

How to play the leading role in your marketing “movie” – so you always “get the girl”…and the sale!

The best thing is you don’t have to be “the first” in market to be a leader. Often if you are different and people have a different image (of course favorable)), then you can position yourself as an expert. That’s the main reason you see many different companies in same market (i.e. Nike and addidas in footwear).

Let’s use these 4 tips to create a different positioning factor for you.

Presentation – Know How to present the information.

Anyone can find information if they spend some time searching online. But Not anyone will be able to present it in a manner which is favorable to them. Content often matters, but often the delivery system matters most. It’s like telling a joke, you’ll often find people who have knack for telling jokes and few people who always bomb.

That’s how much difference you can make with your presentations.

Keep yourself updated

You’d be surprised how many marketers do not keep themselves updated on the latest news. But when I am talking about updating yourself, I am talking in every perspective of your market. If you have to learn about new softwares, or may be new strategies or may be something completely new. Be ready to be the front of it.

Remember – Leaders Lead, followers follow. You have to show them by doing it.

Don’t publish junk Information.

Do not publish bad information. Internet is already very polluted. This will only be bad for your credibility.

Teach.

Be open to teaching others, be it in classes or via emails or tele-seminars. Be open to teach about your market. Share your knowledge with the world.

Click here For More Strategic Internet Marketing Tips. You’ll get 30 days Internet Business plan plus regular blog updates at http://www.imbasics.com

Varun Pratap

Aim for That Peak Like Mad.
Shadow Such people and Cheer Them On.