How does Eben Pagan Does it?
You know, I was minding my business yesterday evening and suddenly I got a call from my friend Neol. He said “Dude, It’s really crazy you know”. I am thinking “what the hell?”
He started explaining, “you see, I was watching Eben Pagan’s videos and then suddenly I decided to do some research on it. Do you know Eben pagan Started with Internet marketing Niche around mid 2007?”
I was like “Yeah, I know but he’s online since 2000 or something”.
“Dude he created almost 8-9 products in about 32 months”.
Whoa, really?
I never noticed… (of I started counting it’s really 9 products and then lots of content to give away as bonuses and free stuff).
Technically he’s creating 1 product every 3 months… Damn that’s efficient.
So the question arises
“How does Eben Pagan Does it?”
My first response was, “Duh, he’s got his A+ team behind him, it’s easy”. In reality, the thing is completely different. Even if you have a Top class Team behind your marketing process, it takes effort, dedication to create so many high quality products.
So far I’ve known Eben pagan or david deangelo (in dating niche) never created a sucky product.
Here’s a list of the Major products he created.
- Connected
- Self Made wealth
- Ignition
- Internet marketing 101
- Modern Guru Series
- Guru Home Study (Seminar + Home Study Course)
- Get altitude (Seminar + Home Study Course)
- Guru mastermind (Seminar + Home Study Course + Monthly Subscription)
- Wake up productive
Almost all of this products are Pricey. He never cut corners on the products or the price. Now wonder his company is making more than 20 million per year just through online marketing.
So what’s his secret?
The Secret is _____
(The secret is his metro look 
)
The secret is “Creating systems”. I’ve few of his products from both markets (dating and internet marketing). I’ve seen a sort of consistency or formula behind his products.
I am sure he has a system to create products at lightening pace.
For example. Most of his products are created from Seminar he does (Double Your dating Advanced seminar in 2000 or Get Altitude in 2007).
The content was the product gets automatically produced by this method (it’s harsh to say that because it takes HECK a lot of effort to present a seminar than a simple ebook).
If you closely look at the content, you’ll start noticing a structure in almost every product he creates.
In fact that is true for almost every good marketer.
Why Structure Produces High Quality Content?
You need a structure, an outline or a plan to push your content and make it high quality. Think of structure as a foundation for the upcoming content. When you put your content in a structure, you start putting elements that are necessary for any high quality product.
For example, if you produce content haphazardly or without any plan, people will feel cheated. There are different personality types of people and you need your content to match their types.
Damn that sounds a little crazy? Isn’t it?
Yes, it is. And that’s why when you create a structure it creates good content.
Did you notice the structures in one of my articles (Introduction, body content and conclusion). With body content, I can divide the content into many parts and sub parts.
The same goes for your ebook (ebook is nothing but many articles put together but the whole ebook needs a structure).
Going back to personality types. You need stats for people who like to think with logic and then you need stories and metaphor for people who are right brained. When you start mixing these together, it attracts both kind of audience.
What you can do to create a structure?
Now take a 2nd look at this article. This article has a noticeable structure behind it. It has a story and it has some facts and figures and more importantly it has something that you can use it right now.
What you need right now is to start creating product outline or structure.
Here’s what you can do.
1. Create the structure yourself – This is bit hard to do but not impossible at all.
2. Rip apart the index of your favorite product and see how it is structured and then follow that structure yourself. For example When I started creating products, I was highly influenced by the products that Late Corey Rudl had created (Internet Marketing tips).
3. Get some help – This is the costliest way to do it. But again, to make things easier and save some time, it’s often better to ask for help.
Do you now understand how eben pagan creates High quality products in 3 months or less (damn that sounds like a cheapo headline, LMAO). My friend doesn’t like to create content he’s more of marketing and sales guy, so he often comes to me with thought provoking questions and ideas. I am glad for his question.
BTW, For those who don’t own Get Altitude, You should get it. Though Eben is often coming out with new products I still think Get Altitude is his Best stuff.
Combine your email marketing with Social Media
If you want to get your website out and target social media, then you should read what Amanda Gagnon (from aweber) has to say about combining social media with email marketing.
It’ll take you only 5 minutes to read that blog post and you can target and use social media without much problem. Go there, print the blog post, read it and then implement it and watch your traffic grow.
How to become successful Internet marketer in next 60 days?
If you are tired from get rich quick schemes and spam, then you should take out at least next 60 days to get started and succeed online in your business. It doesn’t take much to start online but it takes a lot of efforts to be successful
Why 60 days are important?
I am suggesting 60 days, because in that time period, you’ll be able to make your website into a successful traffic getting, profit generating website. The time limit is important to keep you on right track. Of course there are many exception where people succeed in less than 60 days but for majority of the successful entrepreneurs it took effort, planning and time.
Step 1 – Find a market which suits you.
F
Photo Credit – The Cleveland Kid
Finding a market which suits you, your temperament is important. There are 2 things you need to know about this.
- Market should already have people who are buying
- You have understanding of the market.
Most people make this mistake into jumping in markets where they don’t know anything about it. Of course most of the stuff can be ghostwritten but you cannot provide service to the industry. This idea is good for quick buck, but to make a business out of it, you either should get into market where you know your stuff or get educated in that market.
I’ve personally made this mistake jumping into this market and then I spent time and money getting myself educated in that market. I could have avoided wasting that much time just by following this advice.
Step 2 –Why You should learn how to write?
Putting pen to paper (Photo Credit lowjumpingfrog)
Content is big factor in your plan in getting traffic. You are either going to use articles to get traffic or provide a free report or something of that nature. So you should learn how to write.
Taking from someone whose English is 3rd language, you can trust me, when I say it’s easy to write.
Step 3 – Spend as much time promoting as you can…
You should be spending as much time promoting your website as possible. Without going out and getting attention, your site will never get traffic.
It’s surprising how the most important step is implement the least by most people.
I used to give this formula to anyone who asked me about the secret behind getting traffic.
1 X content + 3 X promotion = Success.
If you write 1 hr of content, you should spend 3 hr promoting that piece of content everywhere you can.
Step 4 – Take a break once a day in a week.
Learn how to relax right from the master Simpon (Photo Credit krasi)
If you spend most of time in front of your computer, you’ll get fat, screw with your eyes, get into fights with your loved ones. Computer is a addictive menace. So take time out once every week.
My Martial art mentor used to say “Always give 120%, even in rest”. So when you are resting, don’t think about that web page or the article. Just take a break.
I am stressing so much because I’ve personally suffered a burn out myself and then stopped working on website for many months (resulting losses in my business).
Of course I had to build it back up but trust me it isn’t pleasant to build your income back up. If your goal is to make money online then you should read this article and keep it in your memory. Remember to treat it as business, to promote 3 times and then take a break once a week.
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