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	<title>Strategic Internet Marketing &#187; Online Advertising</title>
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		<title>How does Eben Pagan Does it?</title>
		<link>http://www.imbasics.com/talks/how-does-eben-pagan-does-it/</link>
		<comments>http://www.imbasics.com/talks/how-does-eben-pagan-does-it/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 07:05:20 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[30 days to Online profits]]></category>
		<category><![CDATA[How to create products]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[creating product]]></category>
		<category><![CDATA[eben pagan marketing]]></category>
		<category><![CDATA[marketing systems]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/how-does-eben-pagan-does-it/</guid>
		<description><![CDATA[You know, I was minding my business yesterday evening and suddenly I got a call from my friend Neol. He said “Dude, It’s really crazy you know”. I am thinking “what the hell?” He started explaining, “you see, I was watching Eben Pagan’s videos and then suddenly I decided to do some research on it. [...]]]></description>
			<content:encoded><![CDATA[<p>You know, I was minding my business yesterday evening and suddenly I got a call from my friend Neol. He said “Dude, It’s really crazy you know”. I am thinking “what the hell?”</p>
<p>He started explaining, “you see, I was watching Eben Pagan’s videos and then suddenly I decided to do some research on it. Do you know Eben pagan Started with Internet marketing Niche around mid 2007?”</p>
<p>I was like “Yeah, I know but he’s online since 2000 or something”.</p>
<p>“Dude he created almost 8-9 products in about 32 months”.</p>
<p>Whoa, really?</p>
<p>I never noticed… (of I started counting it’s really 9 products and then lots of content to give away as bonuses and free stuff).</p>
<p>Technically he’s creating 1 product every 3 months… Damn that’s efficient.</p>
<p>So the question arises</p>
<p><span style="color: #800000; font-size: small;"><strong>“How does Eben Pagan Does it?”</strong></span></p>
<p>My first response was, “Duh, he’s got his A+ team behind him, it’s easy”. In reality, the thing is completely different. Even if you have a Top class Team behind your marketing process, it takes effort, dedication to create so many high quality products.</p>
<p>So far I’ve known Eben pagan or david deangelo (in dating niche) never created a sucky product.</p>
<blockquote><p><strong>Here’s a list of the Major products he created.</strong></p>
<ol>
<li>Connected</li>
<li>Self Made wealth</li>
<li>Ignition</li>
<li>Internet marketing 101</li>
<li>Modern Guru Series</li>
<li>Guru Home Study (Seminar + Home Study Course)</li>
<li>Get altitude (Seminar + Home Study Course)</li>
<li>Guru mastermind (Seminar + Home Study Course + Monthly Subscription)</li>
<li>Wake up productive</li>
</ol>
</blockquote>
<p>Almost all of this products are Pricey. He never cut corners on the products or the price. Now wonder his company is making more than 20 million per year just through online marketing.</p>
<p>So what’s his secret?</p>
<p><span style="color: #800000; font-size: small;"><strong>The Secret is _____</strong></span></p>
<p><a href="http://www.imbasics.com/talks/wp-content/uploads/2010/04/eben.jpg"><img style="display: inline; border: 0px;" title="eben-pagan" src="http://www.imbasics.com/talks/wp-content/uploads/2010/04/eben_thumb.jpg" border="0" alt="eben-pagan" width="201" height="259" /></a></p>
<p>(The secret is his metro look <img src='http://www.imbasics.com/talks/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' />  <img src='http://www.imbasics.com/talks/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> )</p>
<p>The secret is “<a title="Creating systems" href="http://www.imbasics.com/talks/30-day-internet-marketing-challenge-so-far/">Creating systems</a>”. I’ve few of his products from both markets (dating and internet marketing). I’ve seen a sort of consistency or formula behind his products.</p>
<p>I am sure he has a system to create products at lightening pace.</p>
<p>For example. Most of his products are created from Seminar he does (Double Your dating Advanced seminar in 2000 or Get Altitude in 2007).</p>
<p>The content was the product gets automatically produced by this method (it’s harsh to say that because it takes HECK a lot of effort to present a seminar than a simple ebook).</p>
<p>If you closely look at the content, you’ll start noticing a structure in almost every product he creates.</p>
<p>In fact that is true for almost every good marketer.</p>
<p><span style="color: #800000; font-size: small;"><strong>Why Structure Produces High Quality Content?</strong></span></p>
<p>You need a structure, an outline or a plan to push your content and make it high quality. Think of structure as a foundation for the upcoming content. When you put your content in a structure, you start putting elements that are necessary for any high quality product.</p>
<p>For example, if you produce content haphazardly or without any plan, people will feel cheated. There are different personality types of people and you need your content to match their types.</p>
<p>Damn that sounds a little crazy? Isn’t it?</p>
<p>Yes, it is. And that’s why when you create a structure it creates good content.</p>
<p>Did you notice the <a href="http://www.imbasics.com/talks/article-writing-tip/" target="_blank">structures in one of my articles</a> (Introduction, body content and conclusion). With body content, I can divide the content into many parts and sub parts.</p>
<p>The same goes for your ebook (ebook is nothing but many articles put together but the whole ebook needs a structure).</p>
<p>Going back to personality types. You need stats for people who like to think with logic and then you need stories and metaphor for people who are right brained. When you start mixing these together, it attracts both kind of audience.</p>
<p><span style="color: #800000; font-size: small;"><strong>What you can do to create a structure?</strong></span></p>
<p>Now take a 2nd look at this article. This article has a noticeable structure behind it. It has a story and it has some facts and figures and more importantly it has something that you can use it right now.</p>
<p>What you need right now is to start creating product outline or structure.</p>
<p>Here’s what you can do.</p>
<p><strong>1. Create the structure yourself – </strong>This is bit hard to do but not impossible at all.</p>
<p><strong>2. Rip apart the index </strong>of your favorite product and see how it is structured and then follow that structure yourself. For example When I started creating products, I was highly influenced by the products that Late Corey Rudl had created (Internet Marketing tips).</p>
<p><strong>3. Get some help –</strong> This is the costliest way to do it. But again, to make things easier and save some time, it’s often better to ask for help.</p>
<p>Do you now understand how eben pagan creates High quality products in 3 months or less (damn that sounds like a cheapo headline, LMAO). My friend doesn’t like to create content he’s more of marketing and sales guy, so he often comes to me with thought provoking questions and ideas. I am glad for his question.</p>
<p>BTW, For those who don’t own Get Altitude, You should get it. Though Eben is often coming out with new products I still think Get Altitude is his Best stuff.</p>
<p>Other Articles that you might like</p>
<p>1. <a href="http://www.imbasics.com/talks/how-to-create-products-in-less-than-60-minutes-for-any-hungry-market/">Creating Product is easy</a> -</p>
<p>2. <a title="Building a new Income stream in less than 3 hours" href="http://www.imbasics.com/talks/building-a-new-income-stream-everyday-in-less-than-3-hrs/">Building a new Income stream in less than 3 hours</a>.</p>
<p>3. <a title="How to create products faster than speed of thought" href="http://www.imbasics.com/talks/how-to-create-products-in-faster-than-speed-of-thought/">How to create products faster than speed of thought</a>.</p>
<p>4. <a title="Why Affiliate Income is far better than getting cents per click from adsense" href="http://www.imbasics.com/talks/why-affiliate-income-is-better-than-adsense-day-9/">Why Affiliate Income is far better than getting cents per click from adsense</a>?</p>
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		<title>Combine your email marketing with Social Media</title>
		<link>http://www.imbasics.com/talks/combine-your-email-marketing-with-social-media/</link>
		<comments>http://www.imbasics.com/talks/combine-your-email-marketing-with-social-media/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 08:51:03 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Increase Web Site traffic]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/combine-your-email-marketing-with-social-media/</guid>
		<description><![CDATA[If you want to get your website out and target social media, then you should read what Amanda Gagnon (from aweber)&#160; has to say about combining social media with email marketing. It’ll take you only 5 minutes to read that blog post and you can target and use social media without much problem. Go there, [...]]]></description>
			<content:encoded><![CDATA[<p>If you want to get your website out and target social media, then you should read what Amanda Gagnon (from aweber)&#160; has to say about combining <a href="http://www.aweber.com/blog/email-marketing/email-social-media.htm" target="_blank">social media with email marketing</a>.</p>
<p>It’ll take you only 5 minutes to read that blog post and you can target and use social media without much problem. Go there, print the blog post, read it and then implement it and watch your traffic grow.</p>
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		<title>How to become successful Internet marketer in next 60 days?</title>
		<link>http://www.imbasics.com/talks/how-to-become-successful-internet-marketer-in-next-60-days/</link>
		<comments>http://www.imbasics.com/talks/how-to-become-successful-internet-marketer-in-next-60-days/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 14:11:27 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[30 days to Online profits]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Web page]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/how-to-become-successful-internet-marketer-in-next-60-days/</guid>
		<description><![CDATA[If you are tired from get rich quick schemes and spam, then you should take out at least next 60 days to get started and succeed online in your business. It doesn’t take much to start online but it takes a lot of efforts to be successful Why 60 days are important? I am suggesting [...]]]></description>
			<content:encoded><![CDATA[<p>If you are tired from get rich quick schemes and spam, then you should take out at least next 60 days to get started and succeed online in your business. It doesn’t take much to start online but it takes a lot of efforts to be successful</p>
<p><strong><span style="color: #800000; font-size: small;">Why 60 days are important?</span></strong></p>
<p>I am suggesting 60 days, because in that time period, you’ll be able to make your website into a successful traffic getting, profit generating website. The time limit is important to keep you on right track. Of course there are many exception where people succeed in less than 60 days but for majority of the successful entrepreneurs it took effort, planning and time.</p>
<p><strong><span style="font-size: small;">Step  1 – Find a market which suits you.</span></strong></p>
<p><img src="http://farm5.static.flickr.com/4042/4251408727_2531cd5d50.jpg" alt="" width="473" height="315" /></p>
<p>F</p>
<p><span style="font-size: xx-small;">Photo Credit &#8211; </span><a href="http://www.flickr.com/photos/theclevelandkid24/"><strong><span style="font-size: xx-small;">The Cleveland Kid</span></strong></a></p>
<p>Finding a market which suits you, your temperament is important. There are 2 things you need to know about this.</p>
<ol>
<li>Market should already have people who are buying</li>
<li>You have understanding of the market.</li>
</ol>
<p>Most people make this mistake into jumping in markets where they don’t know anything about it. Of course most of the stuff can be ghostwritten but you cannot provide service to the industry. This idea is good for quick buck, but to make a business out of it, you either should get into market where you know your stuff or get educated in that market.</p>
<p>I’ve personally made this mistake jumping into this market and then I spent time and money getting myself educated in that market. I could have avoided wasting that much time just by following this advice.</p>
<p><strong><span style="color: #800000; font-size: small;">Step 2 –Why You should learn how to write?</span></strong></p>
<p><img src="http://farm3.static.flickr.com/2077/2229437427_40e2a1bb32.jpg" alt="" width="180" height="135" /> Putting pen to paper (Photo Credit <a href="http://www.flickr.com/photos/jenorton/"><strong>lowjumpingfrog</strong></a>)</p>
<p>Content is big factor in your plan in getting traffic. You are either going to use articles to get traffic or provide a free report or something of that nature. So you should learn how to write.</p>
<p>Taking from someone whose English is 3rd language, you can trust me, when I say it’s easy to write.</p>
<p><strong><span style="color: #800000; font-size: small;">Step 3 – Spend as much time promoting as you can…</span></strong></p>
<p>You should be spending as much time promoting your website as possible. Without going out and getting attention, your site will never get traffic.</p>
<p>It’s surprising how the most important step is implement the least by most people.</p>
<p>I used to give this formula to anyone who asked me about the secret behind getting traffic.</p>
<p>1 X content + 3 X promotion = Success.</p>
<p>If you write 1 hr of content, you should spend 3 hr promoting that piece of content everywhere you can.</p>
<p><strong><span style="color: #800000; font-size: small;">Step 4 – Take a break once a day in a week.</span></strong></p>
<p><img src="http://farm3.static.flickr.com/2353/2255494504_c581050dcd.jpg" alt="" width="235" height="176" /></p>
<p>Learn how to relax right from the master Simpon (Photo Credit <a href="http://www.flickr.com/photos/krasi/"><strong>krasi</strong></a>)</p>
<p>If you spend most of time in front of your computer, you’ll get fat, screw with your eyes, get into fights with your loved ones. Computer is a addictive menace. So take time out once every week.</p>
<p>My Martial art mentor used to say “Always give 120%, even in rest”. So when you are resting, don’t think about that web page or the article. Just take a break.</p>
<p>I am stressing so much because I’ve personally suffered a burn out myself and then stopped working on website for many months (resulting losses in my business).</p>
<p>Of course I had to build it back up but trust me it isn’t pleasant to build your income back up. If your goal is to <a href="http://www.imbasics.com" target="_blank">make money online</a> then you should read this article and keep it in your memory. Remember to treat it as business, to promote 3 times and then take a break once a week.</p>
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		<title>The Absolute Simplest And Easiest Way To Get Started</title>
		<link>http://www.imbasics.com/talks/the-absolute-simplest-and-easiest-way-to-get-started/</link>
		<comments>http://www.imbasics.com/talks/the-absolute-simplest-and-easiest-way-to-get-started/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 07:32:00 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/the-absolute-simplest-and-easiest-way-to-get-started/</guid>
		<description><![CDATA[There are many ways you can get started, you can set up your own website, create a viral e-book&#8230;and those are all pretty easy, but still not the absolute easiest! I would say that the easiest way to get started is Blogging. Running a blog that you can install via fantastico is a new webmasters [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.imbasics.com/talks/wp-content/uploads/2010/04/Light_bulbsm.jpg"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="Light_bulb-sm" border="0" alt="Light_bulb-sm" src="http://www.imbasics.com/talks/wp-content/uploads/2010/04/Light_bulbsm_thumb.jpg" width="85" height="104" /></a> There are many ways you can get started, you can set up your own website, create a viral e-book&#8230;and those are all pretty easy, but still not the absolute easiest! </p>
<p>I would say that the easiest way to get started is Blogging. Running a blog that you can install via fantastico is a new webmasters dream. One click installation, and then all you have to do is add content. </p>
<p>WordPress is a great choice for a new Blogger, but even if you can’t afford to get hosting or domain names yet, you can still get started Blogging.</p>
<p>Do a search for free Blogs, but chances are you will end up wanting to use Blogger.com – they are free and the Blogs are quite nice.</p>
<p>The best part about using Blogs is that they actually “ping” services to tell them that you have added new content. Many of those places then syndicate your content and that brings you back links and plenty of public awareness.</p>
<p>Blogging isn’t for everyone. I know I had my struggle with it in the past, It took some time but I understood what blogging is all about .. </p>
<p>But a Blog is a great way to both accomplish something and DO something all at once. Give it a shot – remember you can start a Blog up for free. You will want to add revenue streams into your blog by customizing. What to base your web sites on?</p>
<p>Many experts on the subject of Niche Sites will tell you that you have to pick high paying keywords only. There are so many searches on so many topics every day that you really can get traffic and interest in just about any “sub” category you want.</p>
<p>What I am saying is &#8211; don’t make your sites about fishing – make them about Walleye fishing instead. A great free way to pick your topics a little easier is: <a href="http://freekeywords.wordtracker.com">http://freekeywords.wordtracker.com</a>&#160; Just enter in a major keyword and it will spit out some other suggestions and help you find your competition.</p>
<p>Your first site should be about something you enjoy. Writing for the Keywords isn’t any fun, so pick a topic you know something about and just do it.</p>
<p><b>How exactly do you pick a topic?</b></p>
<p>There are many places to pick a topic for your site.</p>
<p><strong>1. Your Hobbies </strong>- Most people hobbies are often based on trends, peers and their socio-geo-economic reasons. Chances are they are often based on markets where people are rabid buyers (i.e. Golfers, surfers, stamp collectors are darn good examples).</p>
<p><strong>2. Your Magazines </strong>– Check out few of your local magazines. Notice the topic that interests you. These magazines are often in market where people are buying. If you are interested in topic, then your knowledge is going to be good about this topic.</p>
<p>Notice I&#8217; haven’t talked about stuff like keyword tools to help you or sites like google zeitgeist. Why? Because I want to focus on markets where people are buying. If people are buying then there’ll always be people who are selling and you can always find ways to get&#160; more information about them (sellers/buyers) and find an angle to sell more products.</p>
<p><strong>3. Amazon.com</strong> – Third option is amazon.com, I like amazon because there are tons of options to chose from and do research on the market. But I use this only after I’ve chosen the market, not to chose a market.</p>
<p>Same goes for Ebay.com. You should use both of these sites to do research on the market. You’ll find what products are selling (and auctioning), what kind of thought process buyer is in etc… Lots of info to be gathered in research from these 2 websites.</p>
<p>After you’ve chosen the topic, You need to <a href="http://www.imbasics.com/xsite" target="_blank">build a website</a>. It can be done either by Dreamweaver, or Microsoft Frontpage, NVU (free website editor) or <a href="http://www.imbasics.com/xsite" target="_blank">Xsite Pro</a>. These tools will help you fix a website in matter of minutes.</p>
<p>Now all that left is <a href="http://write-articles.imbasics.com" target="_blank">content generation</a> and traffic building. Which I’ll be discussing in other posts.</p>
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		<title>The singlemost factor that&#8217;ll double or tripple your website traffic</title>
		<link>http://www.imbasics.com/talks/seo-tactic-increase-website-traffic/</link>
		<comments>http://www.imbasics.com/talks/seo-tactic-increase-website-traffic/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 15:23:39 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/?p=445</guid>
		<description><![CDATA[If you are struggling to get traffic to your website or blog, then you should focus on this single factor that can easily double or tripple your website traffic in 30-60 days. Do not dwell in tactics or techniques that promises you the moon. If you look at all the sites that are getting traffic, [...]]]></description>
			<content:encoded><![CDATA[<p>If you are struggling to get traffic to your website or blog, then you should focus on this single factor that can easily double or tripple your website traffic in 30-60 days.</p>
<p>Do not dwell in tactics or techniques that promises you the moon. If you look at all the sites that are getting traffic, this factor is the most important.</p>
<p>Chances are you know about it but never cared enough&#8230;</p>
<p>The factor is &#8220;Incoming Links&#8221;. I know people groan at the thought of link building , but the truth about SEO is that almost all the tactics have foundation in link building.</p>
<p>Article writing? Video submitting? blog comments? forums? bookmarking?</p>
<p>See, how each and every single factor can be broken down into a version of link building?</p>
<p>So if it&#8217;s so darn important, why oh why, people do not spend time building quality links?</p>
<p><strong>How to get Quality Links?</strong></p>
<p>To understand more about quality links, you have to understand the Anchor tag in HTML.</p>
<p>&lt;A HREF=&#8221;"&gt;&lt;/A&gt; This is Anchor tag in HTML.</p>
<p>What you write in between these tags is going to provide the few key points about quality of links.</p>
<p><strong>First is the factor of HREF</strong>= Hyperlink Reference. Which is where you put your URL in this tag. The URL should be to your domain or one of the important page. (Keep this mind in point as I&#8217;ll explain this more later).</p>
<p><strong>Second factor</strong> that is NOFOLLOW tag. If the hyperlink tag is set to &#8220;<a href="http://en.wikipedia.org/wiki/Nofollow">NOFOLLOW</a>&#8220;, then the search engines will not use this link as a way to influence the rankings.</p>
<p><strong>Third Factor </strong>is what you put as Anchor tag. &lt;a &gt;The stuff you put here&lt;/a&gt;. Here you should put your most focused and important keyword. The major mistake people do here is that they vary this too much (too worried about link spamming, I believe).</p>
<p><strong>Fourth factor</strong> is where you link exists. If your link is on a page which has High PR, then you bless yourself. If you can get into pages where there is traffic, High PR, the better it is for your website. This is one thing that is not easy to do. Webmasters jealously guard their website PR as thats the sole reason for use of nofollow tags.</p>
<p><strong>Fifth and not so known factor</strong> is where your link points. Now like I said earlier, you should point your link to either your domain or one of the most important page. This factor is about related content. If your link is about &#8220;Blue widgets&#8221; and you link to internal page which talks about blue widgets, then it&#8217;s good for you.</p>
<p>But it&#8217;s not as effective if your blue widget link goes to widgets in general.</p>
<p><strong>Can you believe all these secret behind a puny tiny Anchor tag in HTML?</strong></p>
<p>I sure didn&#8217;t, until I started making changes based on the above factors.</p>
<p>The closer you observe these 5 factors the higher the quality of the link will be.</p>
<p><strong>Now how in the blue hell you are going to use this information?</strong></p>
<p>This is very simple to do. All of your techniques and tactics is based on link building one way or another. Now this how you can apply it?</p>
<p>For example you can add your anchor tag in <a href="http://write-articles.imbasics.com"  class="alinks_links" onclick="return alinks_click(this);" title=""  style="padding-right: 13px; background: url(http://www.imbasics.com/talks/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">article marketing</a>.</p>
<p>Or you can use these tips to improve the links in forums, blogs and anywhere you post your link.</p>
<p>It all comes down to link building.</p>
<p>Remember &#8211; Focused, Quality and Quantity will help you get better links and improve your rankings.</p>
<p>Best Regards</p>
<p>If your goal is to <a href="http://www.imbasics.com" target="_blank">make money from home</a> with online tactics, then you should subscribe to my 30 day step by step<a href="http://www.imbasics.com" target="_blank"> Internet marketing program</a> for free.</p>
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		<title>Affiliate success roadmap 2- Success is all about preparation</title>
		<link>http://www.imbasics.com/talks/affiliate-success-roadmap-2-success-is-all-about-preparation/</link>
		<comments>http://www.imbasics.com/talks/affiliate-success-roadmap-2-success-is-all-about-preparation/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 18:18:43 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Affiliate marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/?p=400</guid>
		<description><![CDATA[Success is all about preparation. How you prepare yourself to succeed with largely ends up showing up in your success results. Kind of odd isn&#8217;t it. Well, we aren&#8217;t here to discuss any philosophy of mine. So far, you&#8217;ve create a website. Now all you have to do is think about how to get traffic [...]]]></description>
			<content:encoded><![CDATA[<p>Success is all about preparation. </p>
<p>How you prepare yourself to succeed with largely ends up showing up in your success results. </p>
<p>Kind of odd isn&#8217;t it. Well, we aren&#8217;t here to discuss any philosophy of mine. </p>
<p>So far, you&#8217;ve create a website. Now all you have to do is think about how to get traffic and voila&#8230; But unfortunately, things doesn&#8217;t happen this way. </p>
<p>That&#8217;s one of the major reason, I told you to spend at least 1 hr per day for next 6 months. </p>
<p>Why? Because I want you to have a full chance at succeeding. </p>
<p>Unless you spend some time learning how to build traffic, you won&#8217;t succeed. If you expect, that you&#8217;ll use few secret SEO techniques and tons of people will come rushing to your website, you are agonizingly wrong. </p>
<p>You need some time to learn few of traffic building resources. You can just enter &#8220;traffic generation&#8221; in the search box in this blog and you&#8217;ll read tons of material on how you can do that. I</p>
<p>&nbsp;highly recommend you to master at least couple of ways to generate traffic. Otherwise, your website will look like dried up cactus. </p>
<p>Some simple techniques you can use are <a href="http://write-articles.imbasics.com"  class="alinks_links" onclick="return alinks_click(this);" title=""  style="padding-right: 13px; background: url(http://www.imbasics.com/talks/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">Article marketing</a> Video marketing Blog commenting Forum posting Social bookmarking Link building Joint Ventures As you can see there are many free ways to build traffic. You should target them and try to get the results. </p>
<p>Only after you get traffic, you&#8217;ll be able to promote affiliate products and make some cash. Recommended Sources &#8211; <a href="http://www.imbasics.com/WIN/" target="_blank">How to Succeed In Niche Marketing</a>. <a href="http://write-articles.imbasics.com/" target="_blank">Article Marketing</a> &#8211; how to use articles to build traffic.</p>
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		<title>Niche Marketing – How you can become an expert in less than 48 hours?</title>
		<link>http://www.imbasics.com/talks/niche-marketing-become-expert/</link>
		<comments>http://www.imbasics.com/talks/niche-marketing-become-expert/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 06:14:02 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Articles of the day]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/?p=393</guid>
		<description><![CDATA[If you understand the concept of niche marketing, then you understand, its far better to be big fish in small pond rather than small fish in big pond. Unless you can somehow change the situation, you should put your head in niche marketing. In niche, there are often many experts, and your job is to [...]]]></description>
			<content:encoded><![CDATA[<p>If you understand the concept of niche marketing, then you understand, its far better to be big fish in small pond rather than small fish in big pond. Unless you can somehow change the situation, you should put your head in niche marketing.</p>
<p>In niche, there are often many experts, and your job is to be one of them and may be better. When I was thinking about this, I realized you have no other option than to become an expert. It might be ok for markets you have an idea about. But what about market you are not an expert in.</p>
<p>So this article will shed some light on how you can become an expert in 48 hr or less.</p>
<p><strong>How to gain knowledge is any niche?</strong></p>
<p>You might find this surprising but its very easy to gain knowledge in any field in about 24 hrs. What you need to do is, go to book store, buy 2-3 books on the topic. Now you should read them and make notes on them (I prefer using mind map).</p>
<p>For someone like me who consistently reads over 1200 words minute, reading few books in a day is minor job. When you’ve finished reading (and making notes), you should go over the topic and see what you have an idea about?</p>
<p>When you have enough knowledge (if you’ve read couple of books, you have more than enough), it’s time to become an expert.</p>
<p><strong>How to become an expert?</strong></p>
<p>What is an expert? – Someone who knows stuff about something. Right?</p>
<p>Actually you are half right. He/she should know alright but there’s one thing you should know about perception. If people perceive you are an expert, then you are.<br />
Look at oprah, she isn’t expert on weight loss, relationship and stuff. She is an example of perceived expert. From my view, she’s an expert on interviewing people. So what you can do?</p>
<ol>
<li>Write an article – Simplest form. If you can write article about it, then you are an expert.</li>
<li>Create a product – Now if you have created a product, then you are an expert. A better one than who writes an article.</li>
<li>Make a Video tutorial – If you can make yourself a video of doing things or discussing, it like “<a href="http://write-articles.imbasics.com"  class="alinks_links" onclick="return alinks_click(this);" title=""  style="padding-right: 13px; background: url(http://www.imbasics.com/talks/wp-content/plugins/alinks/images/external.png) center right no-repeat;" rel="external">article marketing</a> with steroids”.</li>
<li>Proclaim yourself as an expert – You might be scared to do this, but you can easily do this.  Late Gary halberd proclaimed himself as “greatest copywriter in the world” (though I have no doubt he was). Remember if you shout long and hard enough, it’s true.</li>
</ol>
<p>Like I said, it&#8217;s easy if you think of it as a perceived expertize. You can spend a few hours of forum and become reorganized as resident expert. It&#8217;s not as hard  you might think.</p>
<p>Recommend Sources -&gt; <a href="http://www.imbasics.com/WIN/" target="_blank">Niche Marketing &#8211; From Vision to Celebration</a>.</p>
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		<title>Niche Marketing &#8211; How to start a profitable business with good niche market?</title>
		<link>http://www.imbasics.com/talks/niche-marketing-how-to-start-a-profitable-business-with-good-niche-market/</link>
		<comments>http://www.imbasics.com/talks/niche-marketing-how-to-start-a-profitable-business-with-good-niche-market/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 19:47:03 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Articles of the day]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/niche-marketing-how-to-start-a-profitable-business-with-good-niche-market/</guid>
		<description><![CDATA[Are you planning to jump into online marketing and start a business from your home? if your goal is to succeed, then you should think about niche markets. You need to understand this concept, find few markets that appeal to you and then start your first business. What is Niche Marketing? A niche marketing is [...]]]></description>
			<content:encoded><![CDATA[<p>Are you planning to jump into online marketing and start a business from your home? if your goal is to succeed, then you should think about niche markets. You need to understand this concept, find few markets that appeal to you and then start your first business.</p>
<p><strong>What is Niche Marketing?</strong></p>
<p>A niche marketing is a marketing strategy that focuses on a sub-set of a large market. These markets exists because of the demand of specific instruction, product, or services. If you jump into interned marketing bandwagon without any plans to conquer the niche, you&rsquo;ll find your efforts failing spectacularly. You should understand doing this will save you from suffering in long run.</p>
<p><strong>Why You should go for markets that in niche?</strong></p>
<p>The answer is simple. It&rsquo;s easier to promote yourself and gain identity as an expert in a niche market. Whereas in general markets like (internet marketing), it&rsquo;s harder to compete. As it&rsquo;s easy to become an expert in smaller sub-section of a group, you can later on expand to other sections or in major section of the group.</p>
<p><strong>How to find niche markets for online business?</strong></p>
<p>I personally like to follow what my likes, hobbies are. Then I try to search if there&rsquo;s a market in those areas. One of the thing that I like to search is &ldquo;If people are buying in one of these markets&rdquo;. If they are, then I take it as a &ldquo;possible profitable niche&rdquo;. If not, rinse and repeat.</p>
<p>So if you want to find a few good niche, take out your pen and paper and start listing everything you know about. It can be your likes, your dislikes, your hobbies. </p>
<p>Check out if there are forums, blogs on the &ldquo;possible profitable niche&rdquo; that we&rsquo;ve found. This will help you get the pulse of the market.</p>
<p><strong>Online Niche Markets Examples</strong></p>
<blockquote style="MARGIN-RIGHT: 0px" dir="ltr">
<p>Bulldog Dog training&nbsp;<br />Dating for men over 40<br />Dating for men in college.<br />Weight loss for men over 40</p>
</blockquote>
<p>As you can see all these markets are good examples of niche markets. They are part of large group but with a well defined boundaries.</p>
<p>When you are getting into internet marketing, you should plan your vision &#8211; strategy &ndash; Action &ndash; Results and Celebration. This is basics of my philosophy. Without vision you cannot start and without strategy and action, there&rsquo;ll be no results. After that you can celebrate your success.</p>
<p style="MARGIN-RIGHT: 0px" dir="ltr">Find out How you can <a href="http://www.imbasics.com/WIN/" target="_blank">Conquer your niche</a>.</p>
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		<title>Are you using this technique to increase readership of your articles?</title>
		<link>http://www.imbasics.com/talks/are-you-using-this-technique-to-increase-readership-of-your-articles/</link>
		<comments>http://www.imbasics.com/talks/are-you-using-this-technique-to-increase-readership-of-your-articles/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 16:22:42 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Marketing Rant]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/are-you-using-this-technique-to-increase-readership-of-your-articles/</guid>
		<description><![CDATA[What happens when a web surfer looks at the list of articles (which includes yours). This list can either be in google search results or in any article directory. It doesn&#8217;t matter. There are chances that&#160;some article links will be clicked more often than others. Your job as an article writer is to provide a [...]]]></description>
			<content:encoded><![CDATA[<p>What happens when a web surfer looks at the list of articles (which includes yours). </p>
<p>This list can either be in google search results or in any article directory. It doesn&rsquo;t matter.</p>
<p>There are chances that&nbsp;some article links will be clicked more often than others. Your job as an article writer is to provide a reason so that reader will click your link. After all you are providing quality information. Right?</p>
<p>Often the answer to your problem is writing a better headline.</p>
<p>But that&rsquo;s not the right answer. If you start comparing your headlines with others (that suck way too much)&nbsp;then you are not exactly winning you know.</p>
<p>For example look at this list of headlines. They don&rsquo;t inspire action at all.</p>
<p><img border="0" alt="Headlines" src="http://www.imbasics.com/talks/wp-content/uploads/2010/03/headlines_small.jpg" /></p>
<p>Now Do you really want to compete with these kind of headlines? I hope not.</p>
<p>How to increase your readership of your article.</p>
<p>The answer is very simple &ndash; Ask a mind boggling question.</p>
<p>Ask a question which makes your reader stop for a second and wonder &ldquo;What the heck?&rdquo;. This is where you are going to need all of your headline copywriting skills.</p>
<p>For example you check out this article&rsquo;s headline</p>
<p>&ldquo;Are you using this technique to increase readership of your articles?&rdquo;</p>
<p>The question is different. Very different than other people ask.</p>
<p>In our culture, we are trained by birth to always answer the question. So If I ask you a question, you&rsquo;ll probably try to give me the answer. If you cannot, you&rsquo;d go bonkers. Pretty neat. na?</p>
<p>That&rsquo;s the only best part about education <img src="http://www.imbasics.com/talks/wp-content/uploads/2010/03/smile3.gif" /></p>
<p><strong>So how to re-write your headline with a question that brings attention to your article?</strong></p>
<p>Just like that&hellip; My statement above can be used as another headline.</p>
<p>Step 1. Write your headline (doesn&rsquo;t matter if it&rsquo;s just a statement).</p>
<p>Step 2. Add &ldquo;How&rdquo; Or &ldquo;Why&rdquo; Or &ldquo;What&rdquo; in front of your headline and see how you can make changes to it.</p>
<p>Step 3. Add Oomph in your headline by adding few specifics.</p>
<p>For example from above set of boring headlines</p>
<p>&ldquo;How to earn an online income easily?&rdquo; into</p>
<p>Headline #1 : How you can Earn $100 a day online with this formula?</p>
<p>Headline #2 : What steps you should take to earn at least $100/day with online business?</p>
<p>Headline #3 : How I can spend 1 hr a day to earn $100/day with my online business?</p>
<p>See, it&rsquo;s not hard to write a good headline. A good headline will always increase your readership. Try it.</p>
<p>Best Regards<br />Varun Pratap.</p>
<p>Check out &ldquo;<a href="http://write-articles.imbasics.com/" target="_blank">Article Writing Tips</a>&rdquo; to write high quality articles in no time. I was able to write 12 articles in 3 hrs with using this formula.</p>
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		<title>How to use Most Important Email of an autoresponder to build a loyal following?</title>
		<link>http://www.imbasics.com/talks/how-to-use-most-important-email-of-an-autoresponder-to-build-a-loyal-following/</link>
		<comments>http://www.imbasics.com/talks/how-to-use-most-important-email-of-an-autoresponder-to-build-a-loyal-following/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 07:12:10 +0000</pubDate>
		<dc:creator>Varun Pratap</dc:creator>
				<category><![CDATA[Articles of the day]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://www.imbasics.com/talks/how-to-use-most-important-email-of-an-autoresponder-to-build-a-loyal-following/</guid>
		<description><![CDATA[Let me ask you a very important question, I hope you think about it and answer honestly. Q &#8211; At what point do you try to build a relationship with your prospects online? Of course, with the title of this article, you can guess, we are going to talk about autoresponder emails. But the question [...]]]></description>
			<content:encoded><![CDATA[<p>Let me ask you a very important question, I hope you think about it and answer honestly.</p>
<p>Q &ndash; At what point do you try to build a relationship with your prospects online?</p>
<p>Of course, with the title of this article, you can guess, we are going to talk about autoresponder emails. But the question is WHEN and HOW you should try to build relationship.</p>
<p>You&rsquo;d be surprised how easy (yet alluding the real answer).</p>
<p>The answer is, Your Very First Email. Yes, the one that goes as &ldquo;Thank your for subscribing&rdquo;.</p>
<p>Think about it, you must have done something right that&rsquo;s why they have taken the time to subscribe to your list and click the confirmation link.</p>
<p>Right? Exactly. That&rsquo;s why this is your MOST IMPORTANT EMAIL.</p>
<p>Now You can change to build</p>
<p>1. Rapport.<br />2. Trust.<br />3. loyalty<br />4. Friendship (or more importantly long term relationship)</p>
<p>Now the 2<sup>nd</sup> part of the question is, How do you do all of the above?</p>
<p>The answer is, Be Yourself, Be Authentic.</p>
<p>When you are writing your &lsquo;thank you&rsquo; email. Don&rsquo;t just stop at &ldquo;thank you for subscribing and blah blah&rdquo;. This is the right time to get to know each other. </p>
<p><strong>1. Remind them why they subscribed</strong> &ndash; There&rsquo;s always buyer&rsquo;s remorse even when they are subscribing to get free stuff. So you have to remind them about their decision was right. You can do 2 ways.</p>
<blockquote style="MARGIN-RIGHT: 0px" dir="ltr">
<p><strong>1. Repeat your sales pitch again </strong>&ndash; You can repeat your sales pitch again. Tell them why they subscribed</p>
<p><strong>2. What&rsquo;s to come </strong>&ndash; Share with them what else you are going to share with them.</p>
<p><strong>3. Use both of the above</strong> &ndash; This is rarer format, but it can be used.</p>
</blockquote>
<p style="MARGIN-RIGHT: 0px" dir="ltr"><strong>2.&nbsp;Share your story </strong>&ndash; Tell them how you started in the market. Tell them what compelled you to find information about the topic. Tell them what makes you an expert.</p>
<p style="MARGIN-RIGHT: 0px" dir="ltr">Share your up and downs with the story.</p>
<p style="MARGIN-RIGHT: 0px" dir="ltr"><strong>3. Give Proof </strong>&ndash;&nbsp; If it&rsquo;s possible, give proof about your statements. The better your proof is, the higher your chances are going to be trusted in future.</p>
<p style="MARGIN-RIGHT: 0px" dir="ltr"><strong>4. Share one of your secret </strong>&ndash; Another thing that you can do is share your secrets of &ldquo;creating irresistible Blue widgets&rdquo;. </p>
<p style="MARGIN-RIGHT: 0px" dir="ltr">If you follow the above method, you&rsquo;ll end up with a big damn email. So you better edit and re-edit your email. Remove all the un-necessary stuff that can be taken out without changing the message. </p>
<p style="MARGIN-RIGHT: 0px" dir="ltr">Pithy your content. Get foccussed.</p>
<p style="MARGIN-RIGHT: 0px" dir="ltr">And that&rsquo;s how you write your MOST IMPORTANT EMAIL of an autoresponder. WHY? Because every step discussed brings you closer to humanity (not just another email in the Huge internet junkyard). </p>
<p style="MARGIN-RIGHT: 0px" dir="ltr">It tells people, that you are a real person behind the computer screen. If you need any help with <a href="http://www.imbasics.com/talks/let-me-help-you/" target="_blank">Email Writing</a>, shoot me an email</p>
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