Day 16 Your Basic Sales process
Day 16 I think its about time, you should learn more about sales process. I recommend this sales process if you are trying to make money in internet business. Though this process can be more complex, but I am trying to give you a basic structure or an idea to keep in mind.
Btw, I hope you are working on your first short report, better if you finished it. If you want to get a short report ghost written by our writers then you can avail our Ghostwriting services.
The Ideal Sales Process
Well, nothing in marketing can be called ideal but to understand the basic structure, I am using this word
.
There are basic 3 steps in this sales process.
Step 1. Name Capturing
So far with our basic process, we have already implementing this process from our day 3 or so. If you have played right, then you must have hundred or so subscriber to your list.
Creating a list of your prospects, visitors is important. I hope you understand that. According to research, it showed that you need at least 7 contacts with your prospects to convert them into paying customers.
Now I am not going deep into this, as we are already doing it. But understand capturing the name & email address is the root of the internet business in more than just one way.
Step 2: Educating your prospects
This is important step, you have to educate your prospect about the market, your product, your competitor product etc etc. Of course you need good quality content, but try to achieve a balance between pitches and content.
I often go with my hunches and pitch when I feel right.
Promotion /Pitching TIP: Whenever you are writing newsletter and want to promote a product, the best method to promote is by writing a newsletter or an article. Give a tip or few tips on the market and then promote a product which helps or aligns with your tip.
For example, you must have seen tons of ebooks on SEO Made Easy by Brad Callen. This great ebook on SEO is basically a Sales pitch for his awesome product SEO Elite. This is the kind of promotion method you should use with content.
Step 3 : Promotion : $$ time…
Next step is promotion. Promoting your product or an affiliate product will be main method to generate income. You’ll have an immediate chance to promote products when your visitors subscribe to your list.
After subscribing you can take him/her to your offer and generate some fast cash.
Next chance will come while contacting your subscriber with newsletter content. You can provide content and pitch the product(Yours or affiliate) to your list.
Here’s an image which shows you a basic sales process of a website.
In the image you can see all the three steps. In the last step of promotion is “Buy or Die phase”. You keep pitching your products to your list, until they buy or they unsubscribe from your list.
Again a good balance of content/pitch is what you need. You might even need to try different sales process (rather sales emotion I should say) to have them buy the products. Don’t forget, they are not buying because they need it.
Well, today I didn’t give you much things to do… hmmm actually I wanted to write about sales letter writing for your report… Somehow I ended up talking about sales process. I think I’ll write another post on Sales letter writing in few hours for you. Till then,
Sayonara
Varun Pratap
About the Author
Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.
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That’s very helpful. One of the things that impresses me is how you make complicated things seems easy.