Day 28: Teleseminar – Fastest Way To Create a Product

We have covered a few ways to create products (basically reports or ebooks). But if you have to take the time and preparation in mind, then there’s nothing that can beat a teleseminars.

They are great products because

  1. They can be sold themselves a product.
  2. You can sell these teleseminars and printouts even after the event.
  3. You can use them as a lead generation tool or may be additional entry point in your sales process.
  4. You can use them as a back-end product.
  5. You don’t have to create a product all by yourself. Its all done by guest speakers.
  6. They can also be used as sales presentations for higher priced products.

We are going to discuss more about this…

Before you even consider doing your first Teleseminar, be sure you have attended Teleseminars presented by professionals, especially those who provide similar material to what you are considering.

Attend these Teleseminars, read the handouts, purchase the transcripts, and participate in the follow-ups.

After you have attended enough of Teleseminars presented by other presenters that you have an extensive knowledge of the business, you are ready to start putting together your first Teleseminar.

How to Conduct a teleseminar?

Few points to remember before you start creating a teleseminar for your marketing purposes.

  1. They work best for information-based training.
  2. When you send out your pre-seminar package, be sure to include the date, time, phone number, and login code if needed. This will prevent last-minute rushing around and also allow you time to resend the information in case someone contacts you who hasn’t received theirs prior to the start of the Teleseminar.
  3. Since the listeners cannot see the page you are holding, it is important that you number the pages in your handout. This will make it easier for the listeners to follow along and know exactly what topic you are currently covering.
  4. Either reserve a conference room or pick a quiet room so callers won’t be disturbed by background noise from your telephone.
  5. Be ready at least 15 minutes before the scheduled start time in case some listeners call in early.
  6. Be sure to have paper, pens, handouts, cheat sheets, teleconference codes, the list of participants, and any other necessary materials by the phone.
  7. Do not use a cordless or mobile phone as these may cause your listeners to hear static on the phone line.
  8. Wear a headset if possible so that your hands will be free to make notes. Because of its tendency to make the speaker sound far away, avoid using a speakerphone.
  9. Turn off call waiting so that your call will not be disturbed by the beeps.
  10. Have a clock in the room for keeping track of the time.
  11. Be sure to check the sound quality of the call at the very start of the call. Ask your callers if they can hear you, and if you are using a headset, be sure the microphone is adjusted for the best sound quality.
  12. If you have fewer than 12 participants, have each person say their name and location in order to build rapport.
  13. Stand up while you talk to make your voice sound more vibrant.
  14. Do not read word-for-word from a script. You want to make your voice sound natural, and very few people can do that when reading from a script.
  15. To avoid reading from a script, use a “cheat sheet,” with a bulleted list of key points you want your listeners to remember. In this way, you will recall what you want to cover without sounding like a robot.
  16. Be sure to reinforce your key points frequently throughout your talk in order to keep your audience on-track. This task is much more difficult on the telephone than in person because there is no face-to-face contact.
    The attention span on a telephone call is much shorter than that experienced in a live presentation.
  17. Repeat any URL’s and email addresses so that your participants can write them down if they choose. This information should also be provided in your pre- and post-seminar packets.
  18. During your presentation, be sure to periodically ask your audience if they have any questions. This will give them an opportunity to participate in the discussion and possibly prevent them from losing interest.
  19. Be sure to manage your time wisely. Your outline should have an estimate of the time that is needed for each section.
  20. If possible don’t stretch your teleseminar more than 60 minutes at a time. If you can’t do that, Schedule next part of teleseminar in advance.

You can check out my Teleseminar Secrets with Skype Series for More information on how to put up a perfect teleseminar.

This series include…

# 6 Videos showing how to use skype to conduct teleseminar.
# Hold a teleseminar without actually talking to anyone!
# How to make money from your calls without using slimy “hard sell” tactics
# Earn respect, fame, customers and traffic by creating personal relationships
# How to easily structure the content of a call in just a few minutes
# How to profit from your calls “after” it’s over and continue to do so forever!

And much much more… Here are the links to Teleseminar Secrets with Skype Series.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under 30 days to Online profits 

comments

4 Responses to “Day 28: Teleseminar – Fastest Way To Create a Product”

  1. Anonymous on September 17th, 2007

    20 Tips to conduct a Perfect Teleseminar…

    Are you planning to conduct your first teleseminar? Here are 20 tips to create the Perfect First teleseminar……

  2. PlugIM.com on September 17th, 2007

    20 Tips to conduct a Perfect Teleseminar…

    Are you planning to conduct your first teleseminar? Here are 20 tips to create the Perfect First teleseminar……

  3. product to sell online on February 18th, 2008

    Can you really use Skype for teleseminars? Where can I find more on this topic?…

  4. John Campbell on February 21st, 2008

    Hi Varun These days you never know what you are going to find when you click through from the search engines. I searched for sales training seminar – But this is a good blog, and its full of interesting and relevant content. I particularly liked your post Teleseminar and really appreciate this list.

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