Day 6: 4 Step Method of Capturing Leads with Name Squeeze

So far we have finished with most of the research activities meant for 30 day period. If you have been following then, you have found a niche for yourself, found good keywords and spied on your competition.

Today we have lots of stuff to do…

Lets clear up the mystery with gathering articles.

If you have 7-15 good high quality articles then you are ready to proceed with this step. With the articles you are going to create a free e-book as a bait for email capture. Here’s a step by step process for you to follow.

Step 1: Identifying Solution To Problems

I want you to identify which articles are providing solution to the main problems within your market.

If you are having problems in identifying then you haven’t done your research on the market.

Here’s a Tip: Go to popular forum in your market and find out the questions people are asking again and again.

Step 2: Create a Step By Step Methodology

People love everything in steps, if you want to provide solution to any problems this is the best way to go. Even in this article I am doing in Step by Step. Right?

Ok let me explain, if you are writing for Creating Profitable websites, will you talk about SEO before finding your niche? Nope…

So ideally your method would look something like this.

Step 1: Find Your Market
Step 2: Find your Keyword
Step 3: Create your website and Optimize for your keywords
Step 4: Create Optimized articles regularly based on your market.
Step 5: Rinse and repeat from Step 2 – 4.

Simple as 1.2.3…

If you are worried about giving your leads away with having articles from different authors, then you can do few things. Either stop worrying about it or you can write the whole thing down yourself.

But I want to give you more time spending on things that brings in money. The time It’ll take you to write an ebook (15-20 pages). It’s better spend on creating a better name squeeze or finding good keywords or researching your competition more thoroughly.

Step 3: Create a Name Squeeze Page

There are basically 2 types of name squeeze. One which basically brands your product. And Another which brands you as an expert. As we don’t have a product, we’ll have to brand ourselves as expert.

Branding Your System Name Squeeze:

There’s no better example than Doubleyourdating.com’s namesqueeze. From the website name to the ebook and then the whole series “Double Your Dating”.

Here’s an example of DYD name squeeze.

Branding Yourself as an Expert:

This technique has taken a beating after people started realizing how much money David Deangelo (Eban Pagan) was making. Unfortunately what people don’t understand the idea of branding.

I think even in Dating community only 2 people have been able to Brand Their products (thus branding themselves), They are Ross Jefferies (Speed Seduction) and David Deangelo (Double Your Dating).

This is a technique which I have seen Ewen Chia using it masterfully. There are others who are using it effectively…

If you want to brand yourself, then you have to get in the action itself. You can use this type of name capture method.

Step 4 : Where to Redirect After Capturing Email Address

After you’ve gotten Email address of your visitor you have an option to redirect him to
Either

1. Using your Affiliate link to some product in your niche or

2. You can pre-sell some product (s) with a review. It depends on how you feel about it (actually its about how much you trust other guys marketing skill to convert leads into customers).

Well this concludes the 4 Step method to build your Name Squeeze. In Day 7 We’ll start generating some traffic to your name capture page.

Varun Pratap

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under 30 days to Online profits 

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2 Responses to “Day 6: 4 Step Method of Capturing Leads with Name Squeeze”

  1. The Quick Start Guide to Affiliate Marketing | Strategic Internet Marketing on February 6th, 2008

    [...] my 4 step methods to create powerful name squeeze blog [...]

  2. Dave on February 18th, 2008

    Very interesting thoughts regarding 4 Step Method of Capturing Leads with Name Squeeze. Thanks for sharing

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