Day 7 Generating Traffic To Your Website
For day 7, we’ll discuss some traffic generation strategies. Right now you should have your name capture, ebook (as a freebie) ready.Getting traffic can be really complicated. There are many ways you can use.
From my point of view, you should create many hubs of traffic to your website. If for some reason you lose one of your hub, your business doesn’t get effected by it. Right… This might be cliche, but don’t put all your eggs in one basket. Distribute your risk evenly.
To help you out in generating more traffic for your site, here are some of the surefire ways to increase your traffic starting from yesterday.
Invest in good advertising with Search Engines (Pay Per Click).
This will be today’s main topic and I’ll make you an expert in Pay Per click in about an hour or so. Yes, it can be that easy.
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.
Use Viral Marketing.
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
Write Articles that can lead traffic to your site.
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
Become Expert in Pay Per Click.
Today I’ll use the best way to get traffic. If you use this, you can start getting traffic to your website in about an hour.
Now you must have heard about Pay Per Click, where you pay for advertisement that brings you traffic. From my experience anyone who masters this will never have traffic problems.
The Mistake That Could kill your moral.
Now often beginner in internet marketing starts very conservatively. They have this belief, why waste money when there are free ways to get traffic. Now that’s true, but even implementing free methods will take time.
More over, trying to use press releases, articles and other methods are not the kind just you can get up any morning and use.
This is the reason I am trying to think about using PPC.
Step 1 : Learn Basics on Google Adwords.
Here is the book on Google Adwords you can download (for free) and learn the basics on PPC. I’d ask you to print it out and read it couple of times. It contains all the basic (and some advanced) knowledge you need to know for using PPC.
Step 2 : Beating the Google Slap.
Last year google killed quite a few affiliates and beginners with a one single slap. It literally killed “Google Arbitrage”. There was lot of hue and cry by marketers.
Actually this slap killed business that weren’t build on solid foundation.
Anyone who picked up thousand keyword and trying to get traffic for like 5 cent was wipe out. I was pissed too with this change for a while. There was ton of so called guru’s with their useless advice. It was really crazy until Mr X(Author of Adwords blackbook) came onboard and helped out.
As I bought his product, he gave his customer timely advice on making some changes to their strategies. Surprisingly the advice was very basic and it worked.
His advice was, Your adwords ad and your landing page should be highly related. if you are trying catch all landing page with 10000 keywords, you are in for trouble.
The basics crux of his advice was
Create highly focussed keyword campaign and their landing page must be relevant. Rather than creating one campaign with many keywords. All you need to do is create focussed landing pages.
Now this sounds like common sense. But creating focussed keywords take time and effort. 90% of people aren’t willing to do this. If they do it… they’ll succeed. No wonder they are the one who cries foul everytime google does something.
You have no idea how much this advice helped me.
Step 3: Choosing Right keywords
Ok in our keyword research primer, I talked about buying and information keywords. You are better off using buying keywords for your adwords. Information keywords will not be as good for you when you are just starting out.
Unless you are good at converting window shoppers into customers, you are better off with buying keywords.
With this advice, you are armed with complete knowledge to get traffic using PPC. There’s nothing that can stop you now (except yourself). So take action right now…
Varun Pratap
About the Author
Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.
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