Day 8: Working on Your first product.
Today you are going to more typing than whatever you’ve done so far.
I wonder, if you have created some adwords campaign and generated few leads. If you did, then I know you are wondering how to communicate with them. Well to start off, I’ll give you a very neat idea. With this idea you can communicate with your subscribers for at least 7-10 times.
How to communicate with your subscribers
Let’s say you have created the e-book from 7 articles from different authors. Now they’ll be the reason to communicate with your subscriber. Wondering How?
Here you go, Next time when you write an email for your subscriber, then write something like this… (Note: this is just a basic template. You have to write letter on your own. Don’t follow this template word by word)
“Hey Varun,
Did you read the book I sent you? It had excellent tips on _______. If you haven’t read it, then I suggest you to read ______Tips on page 3. It’s By Author (name).
He discussed how you can save ________ on your _______. If you are interested in reading just this article then go to this webpage I’ve published.
Yourwebpagegoeshere.com
I Highly recommend you to use these tips and make difference in ________.
Regards
Varun
It was Easy? Wasn’t it?
Now you have 7 Reasons to contact your subscribers. If you don’t want to use this method over and over then you can add some of your own comment about the author. (Note: Don’t go against the author in the article itself, even if you do go against, it has to be very subtle. Rather say how your idea can supplemented and get better results with authors.)
Creating Your first product?
From now on you’ll work towards creating your first product. I know you might not be author of my caliber but it doesn’t take a genius to create few products. All you need is to work and take fast action.
What kind of product you should create?
You have options from creating e-book, audios, video, teleseminar and so on… What kind of product you should do?
Frankly speaking its all about your own preference. I am more suited to writing, I try to avoid speaking and other stuff… If you hate writing, then you can easily talk into taperecorder and record your first product?
Ok here’s a trick question for you
If you have to create a 60 minute Audio/video, how long it would take?
Now think hard on this one. Because answer can vary. I know people who can create video in 60 minutes or less and then some people who’ll take forever to finish. It’s just 60 minute video. How much time you need?
Don’t try to create a perfect product. If the video quality is bad but the content is not, then you can mention that… If you wrote a few pages less than your average e-books in your market, mention that… As long as you are not fleecing your customer, they won’t mind. Just tell them upfront.
My first product was just 24 page e-book(rather I say report). It took me less than an hour to write that thing. My second product was 30 page report and it took me few hours.
Here read this post for more info.
How to Create Your First Product in 60 Minutes
More on How to create product faster than speed of thought
If you are still hesitant about creating your own product, then you should focus on affiliate marketing (even there you have to create some sort of products as tactics to increase commision). Anyways you can also hire a ghostwriter to write or create products for you.
Remember you don’t need the book with 400 pages or 12 DVD of videos with 24 audio cds and stuff like that.. Start small and then build.
I hope you learn from my experience and stop worrying about things like perfect product.
Varun
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