Do You hate Re:?

I was checking my emails just now and I was noticed I get tons of emails with a headline starting with

Re: Your headline goes here….

Now Re basically suggest that someone wrote back to your email and often make you open these emails (to follow the conversation).

Frankly speaking this is really underhanded way of getting attention. About a year ago they were using “You made a sale” or “You got a commission”. I remember I un-subscribed from almost every guy’s list who sent me with this headline.

I sometime wonder if marketers think we are stupid dumb farts?

If you are using these kind of tactics, you might get a few emails open but people will become blind to these tactics sooner or later.

Attention Marketers : How about becoming honest for a change?

I learnt most of my email-ing techniques from Jimmy D brown. Frankly speaking his methods works like gangbusters in every niche. I get High open rates for this website and other websites. When I am saying High, I do not mean 30-40% open rates… No even better than those.

If you check people like Ewen Chia, they are not using these tactics… I have a swipe file of his email from last 2-3 years. He isn’t using these tactics. Do you wonder why?

If you are a marketer out of ideas and using these tactics. Here’s how to become better email-writer.

Step 1: Get a new gmail account. Yes that is necessary.

Step 2: Subscribe to every marketer you know of in varieties of markets too. Try dating, health, Internet marketing, self defense etc.

Step 3: Notice which emails you read and figure out WHY? Why did you opened that email? Why did you read that one and clicked on the link.

Step 4: Start using same tactics that worked on you. You want people on your list, who are like you, who shares same thoughts… So you’ll be sure that these people will open your emails.

See was it really that hard to get new ideas? Nope… So don’t be lazy. I know marketers wants to be lazy and get cash while they are sleeping… but sometimes you should wake up and see the light.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Marketing Rant 

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