How to get people to open up your email?

Imagine you are a man…

You just met this beautiful woman, and exchanged phone number and fixed a simple date.

Now, as you are going to meet her on the first date, You are thinking about. How you are going to kiss those lovely lips and then some more. Later in the year, you would love to get married and few years down the line, may be kids.

You arrive at the location and…

And…

She completely flaked on you. All your dreams shatters in million pieces immediately.

What happened there?

The issue was trust, rapport and some more trust. You cannot count on the fact that you got her number you are going to get a real date and not get flaked.

You were counting on your chicken farm, even before you put in any kind of efforts to build it. Right?

That’s exactly what happens with  most marketers. They start day dreaming just because they got the email on their list.

Hurray, You are already getting traffic and You’ve started building your list. Now comes the major issue. How to get people to open up their emails and then take action.

One of the thing about email marketing is that, the number of people doing it makes it really hard. For example, I get at least 200 emails per day in just one of my email inbox.

So how you can get them to open up their email and take action?

This starts from the moment, your reader arrives at your website. First you have to build trust, create a rapport and then sell on the idea of subscribing.

You have to remember to keep points above (building trust and rapport) in your mind every time you email.

Your first email will be going to play a major part in gaining their trust and rapport. This is your typical thank you mail, for which you should sit down and re-write it completely.

You should think about “how this email can create rapport?”. Can you take a guess?

Tell them about yourself, who are you? What you do? What do you like? (BTW, if you tell these to a women, she might think you are a stalker, pretty crazy right)

Tell a story. Telling a story goes a long way to build rapport with almost anyone. Everyone loves story, even if they say it otherwise.

After you’ve done introducing yourself, you have to give them a reason to remember you. Yes, so far what we are doing is going to help.

So, how are you going to make them remember you. It starts with Branding. You have to brand your newsletter. My newsletter always have [IMBasics] and it sets me apart from other marketers immediately. You can brand yourself in many different ways.

Frank kern brands his newsletter with whackiness. Eben pagan brands with just Authority even with people who’ve never heard of him. Eben’s avatar in dating world “David Deangelo” is regarded as Top authority. His newsletter name is pretty much “Double your dating” branding.

Like I said, many different types of branding to do.

What are the steps you should implement?

1. Create a thank you email.
2. Share a story about yourself.
3. Create a brand name for your newsletter.
4. Differentiate your newsletter with others [IMBasics].

That’s how I get over 60% opening in my email newsletter.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Email Marketing 

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