FTC made Online Business More harder???

FTC is going to regulate their new rules and terms from Dec 1, not very far. This is going to make doing business online a little harder. Their terms for affiliates, case studies, testimonials are way too vague and open to interpretations.

The Funny thing is marketers are using this opportunity to make some more money. Jeff Walker is pulling down his PLF saying all he has “case studies”, without them he won’t be able to sell it. :-D

I was grinning ear to ear while reading his latest email. There’s one thing Internet marketing has taught me, “Sell whenever the damn you can”. It’s great philosophy to understand and live by.

Like someone said “Every communication is an attempt to persuade”. So either you are persuading someone or getting persuaded by someone. And selling is all about persuasion.

Anyways, it’s going to be really interesting to see how it effects the online world at large after Dec 1. So far I haven’t seen any large changes from other marketers. Personally I am not that worried about it.

I know sooner or later someone will hack it and sell an ebook on “How to screw around New FTC regulation?” on $10 on warrior forum (if you can’t catch sarcasm here, you need to socialize more at warrior forum :-P another sarcasm attempt here).

I’ll keep my eyes open to see the aftermath of this new regulation. Till then…

Varun Pratap

Aim for That Peak Like Mad.
Shadow Such people and Cheer Them On.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Online Advertising 

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