Green Marketing Mistakes?

Don’t Make These Common Green Marketing Mistakes

I was reading Marketing Sherpa today (and You should too), and this headline caught my eye.

It’s their article on Eco friendly, organic marketing

99% of 1,018 consumer products surveyed were guilty of greenwashing.

You know the buzzwords: eco-friendly, all natural, biodegradable, organic. Marketers use them to target environmentally concerned or “green” consumers. Sometimes, though, marketers’ eco-claims are branded as misleading or false — known as “greenwashing” — and end up doing more harm than good.

So are you involved with greenwashing? Read Eco friendly, organic marketing article on marketing sherpa.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

If This is your first time on this blog, Subscribe to my Feed to get regular updates.
By Varun Pratap | Filed Under Articles of the day 

comments

Leave a Reply