Green Marketing Mistakes?

Don’t Make These Common Green Marketing Mistakes

I was reading Marketing Sherpa today (and You should too), and this headline caught my eye.

It’s their article on Eco friendly, organic marketing

99% of 1,018 consumer products surveyed were guilty of greenwashing.

You know the buzzwords: eco-friendly, all natural, biodegradable, organic. Marketers use them to target environmentally concerned or “green” consumers. Sometimes, though, marketers’ eco-claims are branded as misleading or false — known as “greenwashing” — and end up doing more harm than good.

So are you involved with greenwashing? Read Eco friendly, organic marketing article on marketing sherpa.

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By Varun Pratap | February 6, 2008 | Filed Under Articles of the day 

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