How does Eben Pagan Does it?

You know, I was minding my business yesterday evening and suddenly I got a call from my friend Neol. He said “Dude, It’s really crazy you know”. I am thinking “what the hell?”

He started explaining, “you see, I was watching Eben Pagan’s videos and then suddenly I decided to do some research on it. Do you know Eben pagan Started with Internet marketing Niche around mid 2007?”

I was like “Yeah, I know but he’s online since 2000 or something”.

“Dude he created almost 8-9 products in about 32 months”.

Whoa, really?

I never noticed… (of I started counting it’s really 9 products and then lots of content to give away as bonuses and free stuff).

Technically he’s creating 1 product every 3 months… Damn that’s efficient.

So the question arises

“How does Eben Pagan Does it?”

My first response was, “Duh, he’s got his A+ team behind him, it’s easy”. In reality, the thing is completely different. Even if you have a Top class Team behind your marketing process, it takes effort, dedication to create so many high quality products.

So far I’ve known Eben pagan or david deangelo (in dating niche) never created a sucky product.

Here’s a list of the Major products he created.

  1. Connected
  2. Self Made wealth
  3. Ignition
  4. Internet marketing 101
  5. Modern Guru Series
  6. Guru Home Study (Seminar + Home Study Course)
  7. Get altitude (Seminar + Home Study Course)
  8. Guru mastermind (Seminar + Home Study Course + Monthly Subscription)
  9. Wake up productive

Almost all of this products are Pricey. He never cut corners on the products or the price. Now wonder his company is making more than 20 million per year just through online marketing.

So what’s his secret?

The Secret is _____

eben-pagan

(The secret is his metro look :-D ;-) )

The secret is “Creating systems”. I’ve few of his products from both markets (dating and internet marketing). I’ve seen a sort of consistency or formula behind his products.

I am sure he has a system to create products at lightening pace.

For example. Most of his products are created from Seminar he does (Double Your dating Advanced seminar in 2000 or Get Altitude in 2007).

The content was the product gets automatically produced by this method (it’s harsh to say that because it takes HECK a lot of effort to present a seminar than a simple ebook).

If you closely look at the content, you’ll start noticing a structure in almost every product he creates.

In fact that is true for almost every good marketer.

Why Structure Produces High Quality Content?

You need a structure, an outline or a plan to push your content and make it high quality. Think of structure as a foundation for the upcoming content. When you put your content in a structure, you start putting elements that are necessary for any high quality product.

For example, if you produce content haphazardly or without any plan, people will feel cheated. There are different personality types of people and you need your content to match their types.

Damn that sounds a little crazy? Isn’t it?

Yes, it is. And that’s why when you create a structure it creates good content.

Did you notice the structures in one of my articles (Introduction, body content and conclusion). With body content, I can divide the content into many parts and sub parts.

The same goes for your ebook (ebook is nothing but many articles put together but the whole ebook needs a structure).

Going back to personality types. You need stats for people who like to think with logic and then you need stories and metaphor for people who are right brained. When you start mixing these together, it attracts both kind of audience.

What you can do to create a structure?

Now take a 2nd look at this article. This article has a noticeable structure behind it. It has a story and it has some facts and figures and more importantly it has something that you can use it right now.

What you need right now is to start creating product outline or structure.

Here’s what you can do.

1. Create the structure yourself – This is bit hard to do but not impossible at all.

2. Rip apart the index of your favorite product and see how it is structured and then follow that structure yourself. For example When I started creating products, I was highly influenced by the products that Late Corey Rudl had created (Internet Marketing tips).

3. Get some help – This is the costliest way to do it. But again, to make things easier and save some time, it’s often better to ask for help.

Do you now understand how eben pagan creates High quality products in 3 months or less (damn that sounds like a cheapo headline, LMAO). My friend doesn’t like to create content he’s more of marketing and sales guy, so he often comes to me with thought provoking questions and ideas. I am glad for his question.

BTW, For those who don’t own Get Altitude, You should get it. Though Eben is often coming out with new products I still think Get Altitude is his Best stuff.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

If This is your first time on this blog, Subscribe to my Feed to get regular updates.
By Varun Pratap | Filed Under 30 days to Online profits, How to create products, Internet Marketing, Online Advertising 

comments

Leave a Reply