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	<title>Comments on: How I started Making sense of conversion maths?</title>
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	<link>http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/</link>
	<description>Customers buy for their reasons, not yours.</description>
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		<title>By: Affiliate Marketers &#8211; Can You reduce Your Time/Money expenditure by 70%?</title>
		<link>http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/comment-page-1/#comment-18455</link>
		<dc:creator>Affiliate Marketers &#8211; Can You reduce Your Time/Money expenditure by 70%?</dc:creator>
		<pubDate>Sun, 20 Dec 2009 05:23:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/#comment-18455</guid>
		<description>[...] and stuff like that. Which is time consuming process. If you remember my earlier blog post on testing advertising concepts, then you know&#160;I tested without any script or software. Do you know the basic process of [...]</description>
		<content:encoded><![CDATA[<p>[...] and stuff like that. Which is time consuming process. If you remember my earlier blog post on testing advertising concepts, then you know&nbsp;I tested without any script or software. Do you know the basic process of [...]</p>
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		<title>By: Traffic does NOT equals Money</title>
		<link>http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/comment-page-1/#comment-18323</link>
		<dc:creator>Traffic does NOT equals Money</dc:creator>
		<pubDate>Tue, 01 Dec 2009 12:48:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/#comment-18323</guid>
		<description>[...] If you remember my story, I was getting less than 100 uniques per day (somewhere around 70&#8211;80). Even then I turned my blog into $20/day and then converted into $80 a day in about 2&#8211;3 months of testing. [...]</description>
		<content:encoded><![CDATA[<p>[...] If you remember my story, I was getting less than 100 uniques per day (somewhere around 70&ndash;80). Even then I turned my blog into $20/day and then converted into $80 a day in about 2&ndash;3 months of testing. [...]</p>
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		<title>By: Seo Guy</title>
		<link>http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/comment-page-1/#comment-10567</link>
		<dc:creator>Seo Guy</dc:creator>
		<pubDate>Fri, 25 Jul 2008 12:35:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/#comment-10567</guid>
		<description>Hey Varin,
This is a good article.</description>
		<content:encoded><![CDATA[<p>Hey Varin,<br />
This is a good article.</p>
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	<item>
		<title>By: Varun Pratap</title>
		<link>http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/comment-page-1/#comment-10370</link>
		<dc:creator>Varun Pratap</dc:creator>
		<pubDate>Mon, 30 Jun 2008 04:55:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/#comment-10370</guid>
		<description>Great comment m^e (nice way to sign off too).

This is what I am talking about. Conversion math is all about user experience. 

Thanks for the link to the wordpress script. I&#039;ll use it on some of my niche blog where 90%+ of my traffic uses IE.</description>
		<content:encoded><![CDATA[<p>Great comment m^e (nice way to sign off too).</p>
<p>This is what I am talking about. Conversion math is all about user experience. </p>
<p>Thanks for the link to the wordpress script. I&#8217;ll use it on some of my niche blog where 90%+ of my traffic uses IE.</p>
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	<item>
		<title>By: miCRoSCoPiC^eaRthLinG</title>
		<link>http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/comment-page-1/#comment-10369</link>
		<dc:creator>miCRoSCoPiC^eaRthLinG</dc:creator>
		<pubDate>Mon, 30 Jun 2008 04:23:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.imbasics.com/talks/how-i-started-making-sense-of-conversion-maths/#comment-10369</guid>
		<description>Thanks for the link man :) And that&#039;s a very good and in-depth discussion you got going here.

Here&#039;s something to add to it - this is about &lt;strong&gt;AdSense Referrals&lt;/strong&gt; - not the normal text-ads. If you&#039;re using them on your site, make SURE you deck them up with some sort of graphics to make them eye-catching. In fact, you can even write posts and &lt;strong&gt;ask people to click on those links&lt;/strong&gt; as this is permitted by Google. They ask you to &lt;a href=&quot;http://chaos-laboratory.com/2007/01/17/actively-endorse-the-google-referrals-to-earn-more-clicks/&quot; rel=&quot;nofollow&quot;&gt;actively endorse the referral links to&lt;/a&gt; produce better CTR.

I hadn&#039;t really gotten around to implement this till recently - but I got some amazing CTR increase once I did. Earlier my only referral links were a 125x125 button in the sidebar which no one ever bothered to click. Most of the time the referral link that was displayed was that of the &lt;strong&gt;Firefox with Google Toolbar.&lt;/strong&gt;

About 2 weeks back I had this idea that first of all the referral button was placed somewhere that most visitors are likely to ignore... and secondly, why should the button be shown to everyone - even people using Firefox??? What good will it do in such a case.

So I got tweaking with the template code and implemented a tiny workaround. As of now, visitors coming to my site through Internet Explorer get this warning box on the top of a post - stating concern over IE and that they should consider using Firefox. Along with that I&#039;ve given the referral link to download Firefox with Google Toolbar. You can check this out by visiting my site using IE (check out a single post - not the home page, where I omitted this to keep it from looking ugly).

And immediately overnight my CTR shot through. Whereas I had months after months of 0% CTR for the referrals, in 2 days I had 7 conversions!! And rising.... Each of these fetch between $0.50 to $1.0. That&#039;s pretty nice considering the earlier returns - if you ask me :D

As for the other referrals links, I&#039;ve chosen a handful of them related to topics on my site and placed them over an attractive graphics background on the top-most position in my sidebar (a hand holding up a red box). That&#039;s working like a charm too !!!

These are couple of helpful pointers that you can keep in mind while integrating AdSense ads in your theme&#039;s template. These WORK!!

Cheers,
m^e</description>
		<content:encoded><![CDATA[<p>Thanks for the link man <img src='http://www.imbasics.com/talks/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  And that&#8217;s a very good and in-depth discussion you got going here.</p>
<p>Here&#8217;s something to add to it &#8211; this is about <strong>AdSense Referrals</strong> &#8211; not the normal text-ads. If you&#8217;re using them on your site, make SURE you deck them up with some sort of graphics to make them eye-catching. In fact, you can even write posts and <strong>ask people to click on those links</strong> as this is permitted by Google. They ask you to <a href="http://chaos-laboratory.com/2007/01/17/actively-endorse-the-google-referrals-to-earn-more-clicks/" rel="nofollow">actively endorse the referral links to</a> produce better CTR.</p>
<p>I hadn&#8217;t really gotten around to implement this till recently &#8211; but I got some amazing CTR increase once I did. Earlier my only referral links were a 125&#215;125 button in the sidebar which no one ever bothered to click. Most of the time the referral link that was displayed was that of the <strong>Firefox with Google Toolbar.</strong></p>
<p>About 2 weeks back I had this idea that first of all the referral button was placed somewhere that most visitors are likely to ignore&#8230; and secondly, why should the button be shown to everyone &#8211; even people using Firefox??? What good will it do in such a case.</p>
<p>So I got tweaking with the template code and implemented a tiny workaround. As of now, visitors coming to my site through Internet Explorer get this warning box on the top of a post &#8211; stating concern over IE and that they should consider using Firefox. Along with that I&#8217;ve given the referral link to download Firefox with Google Toolbar. You can check this out by visiting my site using IE (check out a single post &#8211; not the home page, where I omitted this to keep it from looking ugly).</p>
<p>And immediately overnight my CTR shot through. Whereas I had months after months of 0% CTR for the referrals, in 2 days I had 7 conversions!! And rising&#8230;. Each of these fetch between $0.50 to $1.0. That&#8217;s pretty nice considering the earlier returns &#8211; if you ask me <img src='http://www.imbasics.com/talks/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>As for the other referrals links, I&#8217;ve chosen a handful of them related to topics on my site and placed them over an attractive graphics background on the top-most position in my sidebar (a hand holding up a red box). That&#8217;s working like a charm too !!!</p>
<p>These are couple of helpful pointers that you can keep in mind while integrating AdSense ads in your theme&#8217;s template. These WORK!!</p>
<p>Cheers,<br />
m^e</p>
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