How to use Most Important Email of an autoresponder to build a loyal following?

Let me ask you a very important question, I hope you think about it and answer honestly.

Q – At what point do you try to build a relationship with your prospects online?

Of course, with the title of this article, you can guess, we are going to talk about autoresponder emails. But the question is WHEN and HOW you should try to build relationship.

You’d be surprised how easy (yet alluding the real answer).

The answer is, Your Very First Email. Yes, the one that goes as “Thank your for subscribing”.

Think about it, you must have done something right that’s why they have taken the time to subscribe to your list and click the confirmation link.

Right? Exactly. That’s why this is your MOST IMPORTANT EMAIL.

Now You can change to build

1. Rapport.
2. Trust.
3. loyalty
4. Friendship (or more importantly long term relationship)

Now the 2nd part of the question is, How do you do all of the above?

The answer is, Be Yourself, Be Authentic.

When you are writing your ‘thank you’ email. Don’t just stop at “thank you for subscribing and blah blah”. This is the right time to get to know each other.

1. Remind them why they subscribed – There’s always buyer’s remorse even when they are subscribing to get free stuff. So you have to remind them about their decision was right. You can do 2 ways.

1. Repeat your sales pitch again – You can repeat your sales pitch again. Tell them why they subscribed

2. What’s to come – Share with them what else you are going to share with them.

3. Use both of the above – This is rarer format, but it can be used.

2. Share your story – Tell them how you started in the market. Tell them what compelled you to find information about the topic. Tell them what makes you an expert.

Share your up and downs with the story.

3. Give Proof –  If it’s possible, give proof about your statements. The better your proof is, the higher your chances are going to be trusted in future.

4. Share one of your secret – Another thing that you can do is share your secrets of “creating irresistible Blue widgets”.

If you follow the above method, you’ll end up with a big damn email. So you better edit and re-edit your email. Remove all the un-necessary stuff that can be taken out without changing the message.

Pithy your content. Get foccussed.

And that’s how you write your MOST IMPORTANT EMAIL of an autoresponder. WHY? Because every step discussed brings you closer to humanity (not just another email in the Huge internet junkyard).

It tells people, that you are a real person behind the computer screen. If you need any help with Email Writing, shoot me an email

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Articles of the day, Online Advertising 

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