Internet Marketing Strategy – Why Do Some Affiliate Marketers Fail?

Imagine, you are at a party and your friend starts introducing you to people.
Now for whatever reason, all of you decided to share business cards with each other. (No, it’s not networking meeting).

Now when you go back home, few days later you starts contacting every single one of them and start pitching your products to them.

Can you guess what are your chances of selling your products to them?

Very Low, unless you are master persuader and salesman.

And this is where all of us go wrong. We treat our website visitors and subscribers the same way. We let them subscribe to our list and then starts sending promotions to them.

Can you make sales doing that? Of course yes, many of the marketers are doing it that way.

Do you ever wonder why some Affiliate marketers fail (and others go ga-ga over their massive checks)?

It took me about 7-8 months in general to figure out how to sell products as an affiliate. And I believe most affiliates do not even spend that much time and quit.

Even those who do not quit early, does not succeed as they should have. This question bears a serious thought and a response.

One of the key component I have found in top and successful affiliates is “Relationship”. They share a very cordial relationship with their subscribers. Or Their relationship is based on trust.

The fact is that they spend time in creating a relationship with their prospective customers. And they get paid handsomely for that effort.

But It takes time, who has it?

Now, now, don’t be rash. I am asking you to spend next 30 day to create a relationship with your subscribers, can’t you just spend next 30 days with it? How much effort does it take?

Oh well, let just say you don’t want to spend that much time, then what to do?

Now this here comes into category to seduction or attraction. You have to understand and treat it like real world. You’ll often meet people who are good at connecting with others in instant. Often these people will have others telling their life stories to them in no time.

You have to understand, “Nobody likes to be sold, but they sure like to buy”. If they are not buying it from you, they are buying it from someone else.

Should you use Hard-sell or Soft sell?

I’ve been brought up in hard selling environment. My business experience comes from that background. And I personally despised it for a long time. It wasn’t until I started using soft selling skills. I realized hard selling created a pressure on me which was ultimately non-existent.

If you do not like using typical sales techniques, then go the soft selling route. Understand at one point, you’ll end up using a mixture of both skills and it’s like a circle of life completing itself.

Creating a Relationship is a soft selling skill.

When you start creating this relationship with your subscribers, chances of them buying from you gets really high. And that’s how I get more than 75% click throughs on my email campaigns (notice I didn’t not talk about emails opened, but click throughs)

Every interaction is a time where you should spend some time thinking about “building a relationship”. One of the good examples of this kind of marketing is “David Deangelo in Double Your Dating“.

Eben (or David his pen name) takes his subscribes to the series of emails where he connects with them in many ways. He tries to understand and give them solution that’s best for them. And he does not do it forcefully. He nudges them into the direction.

And he didn’t chanced upon this method by some universe or ‘law of attraction’ magic. He spent time understanding it.

And this is where You have to spend some time ripping apart every single of your own marketing materials.

Remember, In any sales interaction, your main goal is to build a relationship.

Best Regards
Varun Pratap

How to play the leading role in your marketing “movie” – so you always “get the girl”…and the sale!

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Affiliate marketing, Internet Marketing 

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