Link building 102 : An outrageous concept for blogs?
Link building 102 for your blog sites. How much outrageous it can be? Lets understand the basics of link building for your blogs. Almost every method I’ve discussed so far to build traffic is about building a link profile.
Posting to forums, writing articles, comments every single thing is guiding you along this path without you noticing.
Sure, by now everyone knows about link building but we are still in so much dark that its crazy. In fact some of your so called SEO’s doesn’t know much about it.
If you think about link building as just reciprocal links then you need to update your seo knowledge. Or if you are one of those who think about Incoming links then you need to remember not all links are equal some can actually hurt your chances of free traffic.
There is a reason I called this article as “Link building 102”, because its starts with basics and goes on to advance topics that will make you go “duh”.
The first Basics is : Building High Quality incoming links to your blog or website can almost ensure good search engine rankings. This is the most boring, cumbersome but best rewarding work you can do. Here is a method that almost every SEO expert use.
Build Your Link profile from High Quality pages
Build Your link profile from tons of related websites (not much on link quality).
Use both of the above techniques to ensure a mix of links.
Getting links from important pages can get you good rankings really fast.
How do you ensure High quality?
There are 3 basic ways to make sure about high quality pages. Google PR & How old the website is & the last way is to check how many outgoing links that page have.
Google PR is one way of checking out if the webpage has high PR and can help you get high quality links.
Second way is the older the website the better you are off (you can break this rule sometimes, but not always). There are times when websites can get High PR in relatively low time frame.
Third method is about checking how many out going links this webpage has. Now understand when I am talking about outgoing, then it means you have to count every single link (even when its link to its domain). Because every link will leech off the effect of High PR and quality and distribute it among all the links.
Remember Link value is passed from page to page not from site to site.
Last thing about High quality you need to remember is, make sure your link on that page is permanent.
Is there any hope for reciprocal linking?
The answer is Yes. This form of linking has really formed a backbone in current SEO standards. It’s not going anywhere. The only issue is, it has become a little less effective. So you need more efforts to ensure good rankings using reciprocal links. If you are going to build using reciprocal system then here are few tips.
1. Related websites/blog: Try to find related websites or blogs and exchange links with them.
2. Good Neighborhood: Try to find websites that are not banned or were banned in past. Normally you can’t get penalized by any sort of incoming links from bad neighborhood but if you link to it… you might feel some penalties.
3. More than just Link partner: This is something That I have been teaching to my clients. My advice to them was, don’t just become link partner, become partner in business. If possible give an idea to share articles, free e-books or host contest together.
Remember the Iron Rule of Link building : High Quality Links. And trust me, that link partner page does not fit exact high quality profile.
Promise your link partner an exclusive link from your articles section or other high quality pages from your blogs. They’ll surely oblige with giving you a one in return.
Check Your Link profile:
Make sure you vary your link building profile. If you only have High PR links then it looks quite unnatural. In same way, if your link structure is same for all the incoming links, it might ring a red flag for your sites.
This is the reason I’ve been stressing a lot on using various medias to ensure lots of incoming links in my articles. You have to plan this out from advance.
Well guys, this one make sure you understand all about link building. I might discuss some advance strategies to get links in some other article.
About the Author
Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.
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