More traffic does not equals more profit

I see this happens all the time. More traffic does not equals to more profits. In fact I am myself a great example of this quote. I remember when I started out as a blogger. I just could not get much traffic. My unique visitors were around 50-60 per day.

There were few spikes of loads of traffic. But the low traffic on my blog was making me worried. Then one day, I decided to do something different. I started optimizing my blog as a profit center to squeeze all I can from just 60 unique visitors a day.

This led me to understand a lot about copy-writing, salesmanship and human psychology on buying. Slowly and painfully my profits started to increase.. From just $5 a day to $25 and then I maxed out at $95/day.

My small blog was making me $95 a day with the same amount of visitors. This experience made me consider my monetization models on blogs. A great traffic-generation model linked to a poor profit-generation model leads to failure. Whereas bad traffic generation model linked with powerful monetization model will give you loads of profit.

So what exactly made the difference? This is what I am going to discus in this article. I believe there were 3 core factors.

1. Repeat Buyers : A site that can turn traffic into repeat buyers always comes out a winner. Mind you with a blog system you don’t even need to build a list (though I’d suggest you to).
2. Trustworthy : If you create a trustworthiness among your visitors, you’ll always be able to generate profits.

3. Targeted traffic : Now there can be 2 kinds of targeted traffic you can get. One which is looking for information and other one is looking for solution to a problem. When I was looking at my stats I could easily figure out which of my pages were providing solutions and where were information.

I started giving more push towards my “solutions” pages and while I am building trust and confidence I showed people how they can achieve more benefit with said products.

Today I believe these 3 core factors are your key to succeed. Start building a blog and then make sure you work on converting your prospects into visitors. you’ll succeed even when you have low traffic.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Increase Web Site traffic, Online Advertising 

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2 Responses to “More traffic does not equals more profit”

  1. Ellen on August 5th, 2007

    I have heard about this from quite a few marketers. I don’t think its that easy. First off, you need to have multi-variate testing tools like taguchi (which is expensive) and second is you need traffic for these kinds of tools.

    What are you thoughts on that?

  2. Varun Pratap on August 6th, 2007

    Well you dont need expensive software to do testing. In my case I did this small level testing when I was dead broke. I couldn’t cough up $300+ in any case for a tool.
    So here’s what I did…
    1. Track First element (ie. In my case it was an ad which I wrote for a product in prominent position of my blog)
    2. Changed Only 1 Element of my blog (i.e the ad)
    3. Make sure its result is tracked (traffic to that page, how many clicks, and sale)
    4. Compare results.

    Now there is nothing scientific in this… but you are many times better off than just not testing at all.
    Varun

    PS: Oh btw, You know multi-variate testing isn’t expensive(well it used to be). You can use James Brausch’s MuVar Click Here.

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