Should You Pay For Traffic.

I was lurking in one of the marketing forum. There was this huge discussion over “Should You Pay for Traffic Or Not“.

Now of course, this argument is divided into 2 groups. One Who says, Yay and Another Who says NAY.

Yay Group Says: Free Advertising is Volatile. You never know when you lose all your advertising sources. If you know you are spending $100 and making $400, You can increase your advertising expenditure and make some serious dough.

like Spend $500 and make $2000 (taking from above metrics)

Who is right?

Free Advertising is great in the end. But You have no control in the end.

While it was a hot discussion. Someone commented with this…

To all newbies out there:

PAY FOR TRAFFIC

I’m serious.

Why? Because most people who are free traffic hunters have yet to learn the most valuable lesson : It all comes down to ROI

Why does it come down to ROI when you’re getting free traffic?

Now When I read it.. I was like, Hell yes, for a change he understands whats the real scene.

You see, it doesn’t matter what you are doing to get free traffic. You are still spending time. Time = Money.

Did you ever gave a though how much worth your time is?$50 a day, 50$ an hour, $100 an hour? Do you have an idea.

When you are building business, You have to understand you are either paying by Money or by your time.

When I started looking into Pay per Click in Nov 2004. I lost lots of money. But I learnt a Heck a lot more. That was the kind of education You’ll never get with free traffic.

Why?

Because you never care for free things. By the way, for people who still doesn’t understood, Free things are just illusion You are ultimately paying for it in one form or another.

When you are paying for traffic, you’ll quickly realize the importance of ROI because it’s real money you’re paying with, not “just” your time.You learn important things like

-> Simple maths
-> What is your profit/Loss on campaign?
-> Know what ads are converting to customers?
-> what is your customer’s lifetime value?
-> How to reduce cost aquistion?
-> What is customers sales cycle?
-> Predicted growth of your market.

etc etc…

Every bit of this goes on to build your business. You are not just playing “My Webpage game”. Its serious business.

Of course, If you are getting loads of traffic for FREE. Enjoy it while you can, but Do not ignore the power of the Advertising.

If you want to dive into Pay Per Click Advertising then I highly Recommend you Adwords Miracle

technorati tags: Pay-for-traffic
pay-for-advertising
pay-per-click-internet-advertising
search-marketing-pay-per-click-ads
pay-per-click-internet-marketing

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Online Advertising 

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One Response to “Should You Pay For Traffic.”

  1. Traffic Tactics 7: Indexing and Starting traffic | Strategic Internet Marketing on March 14th, 2008

    [...] This is the reason I am trying to think about using PPC. If you are still against of paying for traffic, then you should read this old post of mine “Should you pay for traffic or not“ [...]

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