Study Other Businesses : Non stop learning curve.
Yesterday I talked about studying and evolving your business to another level. Like I explained you have to be student of marketing as long as you live. So today I am going to give you some ideas on how to study other marketers.
Study very carefully how successful people online operate.
1) Sign up or Join things online for the soul purpose of learning from them. You may not necessarily need the product or services offered, but you are curious about how they do that! This can include newsletters, memberships and other programs.
There have been many times, I bought the product or joined a website only because I wanted to know more about sales process. (Oh Yeah, there are some great marketers beyond internet marketing niche, if you ever found one then there’s good opportunity to learn from them)
2) Study Sales Pages and Copy. How are they designed and set up? Not all of them are effective; concentrate on the ones that are. Start what’s called a “Swipe File” where you keep ideas for sales pages… The structure of sales pages are not copyrighted. Just the content is…
Here are how you should find sales pages.
Try out www.earlytorise.com and check out their ads (in the newsletter)
Find some good copywriters and check out their resume (Portfolio) you’ll find tons of good stuff there…
If an ad generates a response from you… it might be good for swiping it for later.
3) Watch people in forums… the people running the joint. I almost fell of my chair the other day when I saw the moderator of a forum come in post and draw attention to a batch of products without anyone suspecting a thing…
This is just the tip of the iceburg, but you get the idea. Just train yourself to recognize or look out for these things. You should learn not only what people are teaching you to do, but more importantly study what people are doing!
Places like Sitepoint.com or warriorforum.com are great places to start out with. But again like I said earlier, Don’t stick to marketing theme. There are tons of other markets with some great marketers… study them…
And not even the Gurus… If you see someone was successful at something or had an idea that worked, try to discover the why and how.
I also suggest picking up some sales books that can teach you these techniques… not from gurus or the online world.
I suggest Robert Ciadlini’s Influence : Science and Practice. This is great book on understanding others..
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2 Responses to “Study Other Businesses : Non stop learning curve.”
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You gave some good tips in this post. I believe what you say to be true and I am going to try out your suggestions. I just want to know how well you are doing with your online endeavors. Are you getting lots of traffic and are you able to have plenty of free time because of your online business? I am spending lots of time online and not having much success. I am trying out different things and trying to evolve into a profitable business person. I am going to check out more of your blog and see if I can get some ideas!
Hey Varun, very inspiring words. You have helped me to find the courage to start down the path to online independence about a month ago.