This One Traffic Tactic You shouldn Never Ignore

This might be one of the most ignored traffic tactic for internet marketers. It really surprises me to no end… I have taken websites/blogs from zero traffic to 500+ unique in just few days…

It’s called Press Releases.

You have no idea, how much traffic a timely release can bring it to your website. At one time I used to depend on only this tactic for my website. I’ll show you how to write that perfect press release in this post.

Couple of Years ago, when Jeff Alderson released his Press Equalizer, There was quite an uproar in forums about Press releases. It seemed like Everyone realized the importance of Press release.

I wrote this article specially for my customers.

Well, Whatever. If you have been following any of the Direct Marketing Guru like lt. Gary Halbert, Dan kennedy, Joe vitale. You’d know already These works.

Applied properly will Bring you bucket loads of visitor traffic and huge sales. But again the thing is Applied Properly. Ouch… Here most people get stuck.

If you check out any of the press releases sites, you’ll see how much junk they are getting by all those people submitting press releases.

Anyways let us work on Creating a Trash proof news release.

How To Write Press Releases
and Distribute Them For Maximum Profit!

There are 2 Important Keys and 3 ways to create a News Release

2 Important Keys are Your News.

1. Your News.

2. Your Method.

Now Here things get interesting. You can easily Guess one Key is your News. Well Don’t worry I’ll teach you how to write an Ad/article/Press Release which will hypnotize your visitors and bring it to your site.

While we are on the topic of your news. Let me tell you there are 3 ways to create a News release.

1. Already have a news.

2. Invent a news.

3. Piggyback Current news.

If you follow any of the method you’ll be able to create a powerful news release.

People find it is Hard to create a news. Personally if you keep your eyes open You might be easily be able to create a news.

For example. about 5-6 months ago, I read about a Research on Man-Woman Relationship. It talked about How Man loses his masculinity (gains feminine behavior) while he is in relationship with a woman and how woman gains some masculine behavior while in relationship with man.

Now this is interesting bit of news if you had Dating/Relationship kind of product. Think about it. How you can create a news from this Research.

Let me get the ball rolling…

1. Lets say if I have a dating product I’d target Men only and talk about how wimpy they become in relationship and How their relationships and decision making get effected by it. How men can Keep this Masculine Power?

2. If I have a Relationship Product I’d again target Men and Talk about How there is a chance that women might cheat on them cuz of Wimpy ass attitude. After all women like Powerful masculine men…

Ya remember How Bad boys get all the girls? Create a controversy. You have to create a controversy while providing a news for people to talk about.

The easiest way is to Piggyback on Current News.
For example, You noticed some news related to your Product/service.

Now I am reading Newspaper. I am reading a new research on

“Diabetes Drugs may raise mortality.”

“Peopel with type 2 diabetes are often prescribed drugs to boost their insulin production. The belief that these sulfonylurea drugs increase mortality now has got support from a study in Canada. Higher daily doses sulfonylurea-type drugs were associated with an increased risk of death in the study.”

More info about this on http://www.lifescan.com/diabetes/news/

I am sure I can write more on this and find something to add with this research.

Now another News I am reading is related to “intelligent design” debate and it’s effects on Kids.

A bit of effort on researching around yourself, I can bet You’ll find Enough material to create a news.

Here’s what Paul Krupin Talks about while writing a trash proof news Release

Here’s what appears to be working the best:

human interest angles—particularly with heartwarming anecdotal stories

interpersonal relationships on difficult or controversial issues—focus on love, sex, money, communications between men and women, parents and children, companies, and employees, government and individuals,

tips articles— advice and tactics excerpted from books, ten commandments, ten tips, etc.

unusual events—unique personal accomplishments, unusual creative ideas

social or cultural controversy – battles between the forces of good and evil

humor, wisdom, fun, foolishness, and tragedy

breakthroughs in technology — innovations and developments

really new and unique products or books

politically and socially important editorial tie-in articles

holiday and event tie-in articles.

Let’s talk about Your Method.

What’s Faulty In your Methods?

Now Most people put up articles as a news release. BIG mistake. Give News editors a “NEWS”. Something that can be provided as Hot and current news.

Poorly written news releases. It drives the editors crazy. It’s their biggest complaint. It wastes their time, their energy, their money.

If you do research yourself and help out the news editor with the story. You’ll get Loads of Visitors, not only visitors but You can get calls from local TV/Radio station.

Another thing besides writing is to distribute your news properly. If you take for example Prweb.com They’ll distribute news for free. But If you pay them they’ll distribute the news in major Search engines like Google and yahoo news. It’s worth spending $200 with them if you have powerful & timely press release.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Increase Web Site traffic 

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