Traffic Tactic 7 – Creating a News

Imagine, you are a reporter on a mission to uncover hidden secrets about your company or product. How would you approach it?

News -> New. News have to be new otherwise it’s not news. That’s the job of the reporters. With 24 hr News channel, their job has even become harder. They have to dig deeper, find or twist the realities to create news.

And what all of this have to do with creating traffic?

Heh, heh, EVERYTHING.

If you have the ability to create a news, you’ll be able to write stuff (press releases) which will bring you truck loads of traffic in no time. Plus these days with bookmarking sites like digg and others, people respond to news far better than a sales pitch.

You are launching a product? WOW… what a news? NOT. Have you seen press release websites?

Most press releases are something like this..

“We are so-so of the company so-so proud to present our chairman getting the awards of okay-okay. So on and on.”

“I am proud to announce the latest product launch in our catalog which is really good and I believe will change the future of the market”.

Now, I know I made up the above lines all by myself. But there’s truth in there. These kind of stuff might be news to you, but chances are to your market… Nah, nope, not ever.

How do you test if you have a news or not?

You cannot check it if you are thinking from your self or your company’s self. You have to get into 3rd person mindset and look at it objectively. If there is anything which makes you rise your eyebrows and say “what the heck?” chances are it’s news.

When you start looking at the object from multiple angles, you’ll see news.

If you think you have stuff which people will more likely bookmark and refer to their friends, it might be a news.

I’ve often talked about “Viral Marketing” mindset. Which is what you are also looking here. Easy to bookmark, Easy to refer.

Of course, like every skill, it takes time to master creating news. You should try to write at least 1 press release per week and submit and notice the results you are getting. You’ll start seeing a trend in your own writing (or fact finding). When you write a certain type of stuff, it’ll get more results.

For me, it was the question WHY? Whenever I asked a question with WHY and created a release, I got results. Whenever I tried to make it newsy, it bombed.

It’ll also help if you watch some news and see which news catches your attention and ask WHY.

I know this is little odd way to get traffic but it’ll work in long run.

Varun Pratap

Aim for That Peak Like Mad.
Shadow Such people and Cheer Them On.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Increase Web Site traffic 

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