Why do some bloggers struggle Even after doing everything right?

You must have noticed, how some bloggers shovel money with the blogs whereas some others are just begging to be noticed. Why is that so?

Even if they are updating and writing lots of posts daily.

Even if they spend most of their time networking with other bloggers. Heck they are getting traffic, yet they are not making any money.

So where things went wrong?

This situation reminded me of this case by Daniel Lyons who started a blog called “The Secret Diary of Fake Steve Jobs”.

He toiled over his blog as a fake steve jobs for months. When the story leaked out about his blogs. Millions of readers melted down his web servers. The kind of traffic that went through this was staggering.

The funny thing about this situation was, he wasn’t making any money with that traffic. That’s why he made a statement in a press release saying “While blogs can do many wonderful things, making huge amounts of money isn’t one of them.”

When I found out about this. I was like “Whoa, Amazing idea, stupid execution”.

The major issue with his blog was “The traffic was not focused or targeted”. Millions of steve jobs fans flooded his website but it was only for the sake of curiosity.

There was nothing, he could promote, he could sell. There even wasn’t any kind of marketing strategy. How would he make money from that blog?

The idea was to find a “Most wanted Response”. When a visitor is on your blog or website, you want them to do something. You have to decided what actions they should take.

Then you have to decide what kind of strategy to implement to the designated action.

What are your readers going to do on your blog?

Are they going to read your content and check out the products you are promoting?

Are they going to come on to your blog and click on adsense ads?

Or are they going to check out your blog and leave comments?

Or are they coming to your blog for some time pass?

Decide what you want them to do and then guide them towards it. For example, When I started my first blog, I wanted them to buy the products I was promoting. Even with a 100 unique visitors per day I was making 20-30 dollars per day in affiliate commission.

Why? Because I was clear on what I wanted my readers to do? As my traffic started growing, I literally doubled my income from that blog.

Without the focus and direction, any blogger will only get overwhelmed and face hardships. Those who succeed often avoid this just by intuition.

So what you can do right now?

Sit down with pen and paper and find out what exactly do you want your readers to do. How are you going to achieve this target? Even if your are cooking these ideas from the top of the head, you are better off. As you grow your blog overtime, you’ll start noticing things which will direct you towards making money from your blog.

Why some bloggers struggle even after doing everything right? Ever wondered why some bloggers tend to do everything right from writing to making tons of money while other struggles to even pay  monthly hosting bills? Click here.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

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By Varun Pratap | Filed Under Blogging Tips 

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