Why You should not sell low ticket items?

Answer this honestly. When you go out to buy a TV, Music system or may be clothes. How many times do you buy low ticket items?

If you are like me, then chances are you don’t buy too many low ticket items (provided you have option to buy better product at higher price).

High Price = Quality.

This is one of the major perception that people have. They equate High price with quality. So if you have couple of products and you think they are good but have low price. The first thought in your mind is always “WHY?”. Why the price is low? I bet it’s because it’s not good.

Funny thing about this situation is that it doesn’t change with geography or race or religion type. I’ve noticed this is Hindus, muslim, English, Africans or asians.

The conception does not change at all.

When you are pricing your products so low, you cannot justify the low price tag to your customer and equate is to quality.

Another thing about the pricing is that it reflects your mindset. The more confident you are, the better you’ll perform and better prices you’ll get.

If you are someone who can charge $500 an hour and when people know, they are often interested in knowing about it. They want to know why you are expensive (of course, they’ll also perceive your product to be quality).

Of course there are few times when you can opt for low price options. But they are exceptions. You cannot build profitable business with exceptions.

Before I finish this article, I do want to give you a warning. If you are selling high price item, do take care of the quality of the product. There’s a reason I can charge $100/week just for email consulting. I know I can provide the goods and I am confident.

Why some bloggers have hard time making full time income? Click here to know about it.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

If This is your first time on this blog, Subscribe to my Feed to get regular updates.
By Varun Pratap | Filed Under How to create products 

comments

Leave a Reply