How to write an autoresponder series for your affiliate website?

If you are not using autoresponder series to promote affiliate products, you are losing more than just a heck a lot of commission. You’d be surprised to see, how many marketers still don’t have an autoresponder series. (It’s 2010 and this tactic is at least 6 year old).

Building a list and getting them to open your emails and buy the stuff you promote is Basics of Smart affiliate marketing. That’s why in this article, I am going to cover few important things needed to be implemented in any autoresponder series.

1.    How many emails should you prepare for?

When you start writing email series, the first question automatically in your mind should be “how many emails is too many?”.

The answer to this question is pretty darn complicated. So I’ll give you the best option to try out with.

Always start with 7 – or 10 part series (that means you have to write 7/10 emails for the series).

Now that’s lazy way cop out. You should write 7 emails and then let them know, that you’ll be sending them more information on the topic.

2.    What frequency you should mail for?

Again, If it’s possible, you should try out at least once a week for starting. You can always increase/decrease the frequency. There are many marketers who are sending emails on daily basis.

I do not recommend this unless you have specified that you’ll email daily. For example, my email series on my website is a step by step marketing plan for next 30 day. I am sending at least 24 emails in those 30 days. You can get away with more frequent emails if your subscriber know about it.

3. Write your Thank you email first.

You should write your thank you email first. This is going to be most important email as this is like an introduction and a chance to get to know your reader/subscriber.

4    How much content, how much to sell?

The headache comes into play, when people start wondering when to sell, when to tell. Most people are not used to the idea of selling to others. We’ve be told “salesman are slimy and what not”. Right, so when it comes to selling, we do tend to cop out and find the lazy way (too much content).

Don’t be afraid to sell on every single email. You can always write a small PS in the end of an email about the product.

There are many formulas people use like 3 content 1 promotion and what not. I recommend you to start with what’s you are comfortable with.

Then you should send at least 2-4 emails per month that’s have promotion in them.

5. Work on your subject line

It shouldn’t take you more than 20 minutes to 30 minutes per email to write. Even that I think is too much time. Most of your time should be spent on the subject line.

I highly recommend you to not go over 65 characters in subject line.

Make your headline curious, snappy, different, intriguing. It’ll take some time to learn this skill. I spend first few month in learning how to write good email headlines and get over 60% email opening rates consistently.

You should spend next weekend on creating your autoresponder series, if you are serious in affiliate marketing.

About the Author

Varun Pratap is working in online business as a pro blogger from 2004. His blog on Imbasics (Internet marketing Basics) is all about making money online ethically without resorting to tricks, techniques and gimmicks.

If This is your first time on this blog, Subscribe to my Feed to get regular updates.
By Varun Pratap | Filed Under Affiliate marketing, Email Marketing 

comments

Leave a Reply