Comments on: Zero – 150 Unique Visitors in 8 days. http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/ Customers buy for their reasons, not yours. Mon, 17 Jan 2011 06:51:52 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: How I started Making sense of conversion maths? | Strategic Internet Marketing http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/comment-page-1/#comment-10368 How I started Making sense of conversion maths? | Strategic Internet Marketing Mon, 30 Jun 2008 03:24:47 +0000 http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/#comment-10368 [...] Zero - 150 Unique Visitors in 8 days. [...] [...] Zero – 150 Unique Visitors in 8 days. [...]

]]> By: Ed http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/comment-page-1/#comment-10363 Ed Sun, 29 Jun 2008 21:06:12 +0000 http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/#comment-10363 Thanks for enlightening, because I am no E-marketer but it definitely helps when I know where you are coming from. Thanks again. Thanks for enlightening, because I am no E-marketer but it definitely helps when I know where you are coming from. Thanks again.

]]> By: Varun Pratap http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/comment-page-1/#comment-10360 Varun Pratap Sun, 29 Jun 2008 12:08:10 +0000 http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/#comment-10360 Whoops, I added a new element to my lead page and by the time I was writing this, my lead conversion dropped to 15%... lol... so this kind of things happen Whoops, I added a new element to my lead page and by the time I was writing this, my lead conversion dropped to 15%… lol… so this kind of things happen

]]> By: Varun Pratap http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/comment-page-1/#comment-10359 Varun Pratap Sun, 29 Jun 2008 12:07:04 +0000 http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/#comment-10359 Hey Ed, I personally use Unique visitors as standard. The reason is very simple, My Goal is to get people to Either Subscribe to my list or Buy. This way you'll be able to help track your conversion rates. People who've subscribed won't subscribe again (and You can increase your readership by sending them to your blog). For example on that blog my List building conversion is around 19.7 % and 0.7 % of sales. So for every 130+ unique I can get a sale and about 20 something subscriber. If I keep that up. I'll have 30 + sales per month (with 600+ subscriber list). Now from this data, I can work on improving my conversions and returning visitors. You keep testing your offers and other things and try to improve conversion. That's why I don't count people who are returning visitors as a benchmark. Hey Ed,
I personally use Unique visitors as standard. The reason is very simple, My Goal is to get people to Either Subscribe to my list or Buy. This way you’ll be able to help track your conversion rates. People who’ve subscribed won’t subscribe again (and You can increase your readership by sending them to your blog).

For example on that blog my List building conversion is around 19.7 % and 0.7 % of sales. So for every 130+ unique I can get a sale and about 20 something subscriber. If I keep that up. I’ll have 30 + sales per month (with 600+ subscriber list).

Now from this data, I can work on improving my conversions and returning visitors. You keep testing your offers and other things and try to improve conversion.

That’s why I don’t count people who are returning visitors as a benchmark.

]]> By: Ed http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/comment-page-1/#comment-10352 Ed Sat, 28 Jun 2008 19:38:52 +0000 http://www.imbasics.com/talks/zero-150-unique-visitors-in-8-days/#comment-10352 I understand from some reading on SEO blogs that most of us based readership on unique visitors. It's considered closest to accuracy but one thing that has been boggling me is, wouldn't it be even more accurate to take returning visitors as the benchmark? I use Statcounter to track my readership, and I deduced that my actual readership is only as much as readers who faithfully return to my site for more. There are many more whom have shown up under unique visitors, but whether they head back or not, the stats doesn't quite answer that. What do you feel about this? I understand from some reading on SEO blogs that most of us based readership on unique visitors. It’s considered closest to accuracy but one thing that has been boggling me is, wouldn’t it be even more accurate to take returning visitors as the benchmark?

I use Statcounter to track my readership, and I deduced that my actual readership is only as much as readers who faithfully return to my site for more. There are many more whom have shown up under unique visitors, but whether they head back or not, the stats doesn’t quite answer that.

What do you feel about this?

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